Authors: Joe Muto
Tags: #Non-Fiction, #Politics
Except for the one idiot who wrote this book. He decided to stick around.
—
For the entire month of August, I shadowed Marybeth, taking notes. Tape was a simple process in theory:
That’s in theory. In practice, what happens is this:
Of course none of that needed to happen. There was no reason why Fox, which, by the time I joined, had been in business for nearly a decade and had been number one in the ratings for more than two years, should still have been running such a rinky-dink operation, with broken-down tape machines, control rooms that smelled like a sewer whenever it rained more than half an inch, chronic intentional understaffing, and a workforce composed of barely trained, underpaid children like myself. But that was the business model, and the ratings were good enough—and the on-air product was just this side of mistake-free enough—that there was no incentive for the bosses to change it.
—
I never did find out if the Meat Loaf Story was true or not.
Oh, sure, everyone
said
it was true. There were even a few people—some of the video editors, a few of the older PAs—who swore they had seen it go down. They had been on duty that day and had seen the whole thing play out while watching one of the always-on TVs in the newsroom. Or they had pulled the tape after the fact, going to the vault where all the air checks were kept, bringing it back to the newsroom, huddling around a screener, five or six of them at a time, laughing their asses off.
The story went like this:
The PA was new, but not
that
new. Anyway, everyone agreed that he had been around at least long enough to have known better. He’s covering the eleven
A.M.
hour. The news item is a brief one, just a twenty-second read by the anchor. It’s about Meat Loaf, the singer. You know—fat guy, long hair, gothic clothes,
Rocky Horror
—that dude. He’s in the hospital, the bulletin says—he’d fallen off a stage, or gotten dehydrated or food poisoning or something like that. Either way, he’s in the hospital, so the producer sticks a quick item about it into the rundown. No more than a twenty-second read, sandwiched between other short trivial entertainment updates. It should go real quick, bing-bang-boom: weekend box-office grosses, latest celebrity wedding, Meat Loaf hospitalized,
American Idol
results, then straight into commercial break.
The producer, naturally, wants video of Meat Loaf to go with the story. He could have asked for a fullscreen, just a photo with the guy’s name under it, but moving video is always better. If it’s going to be up on-screen for twenty seconds, that’s an eternity to have a still picture with no motion. This is supposed to be a dynamic broadcast, right? So, yeah, video is better. The producer checks the wires, and there’s no new video, nothing good like Meat Loaf collapsing on stage, or paparazzi swarming as he’s wheeled into the hospital on a gurney (that would have been
so
perfect, right?). But you work with what you have, so file footage it is. He makes a slug line in the rundown:
VO—Meat Loaf—File
The PA, by most accounts a go-getter, is actually running ahead of schedule. He’s paired with a partner for the hour, and together they divide up the rundown, putting their initials in the rundown next to the tapes that they’re going to be responsible for. His initials go in next to the Meat Loaf tape. He heads to the edit room, an editor cuts the tape, the PA slaps a numbered sticker on it, a corresponding sticker on the box, and plugs the digits into the rundown. The tape coordinator comes to get the cassette, sticks it on her little cart in the playback room where it sits, waiting to get played in the next hour. Everything is going just fine.
Cut to an hour later. The show is under way. The entertainment update segment starts. They get to the Meat Loaf story. The anchor starts reading: “Singer Meat Loaf was hospitalized today. The legendary rocker . . .”
The director in the control room yells, “ROLL TAPE!”
The tape starts rolling, and what plays on the big screen in the control room, what plays on the hundreds of tiny TVs in the newsroom, what plays in the millions of living rooms across America, is file footage . . .
Of meat loaf.
The food.
It’s absolute pandemonium in the control room. The senior producer is fucking flipping out: “Kill the b-roll! Back to the anchor! Now! Do it! Do it! Do it!”
But the director is on the fucking floor, laughing, just howling, and he refuses to drop the video! “No fuckin’ way,” he says. “This is too goddamn good.”
So the anchor, consummate professional that he is—even though he can clearly see in the monitor facing him, the tiny screen hanging right under the camera lens, that someone completely fucked up the video—keeps reading, giving details about Meat Loaf being dehydrated or breaking his leg or whatever; and all the while, America is looking at generic video of a smiling housewife slicing up a scrumptious-looking loaf of beef and serving it to her family.
Finally, after what seems like an eternity, the script ends. The director grudgingly gives the order to switch back to the anchor.
“That, um, obviously was not the right video,” the anchor says. “Our apologies to Mr. Loaf.”
The PA actually doesn’t catch as much hell as he should have, because everyone, with the exception of the senior producer, thought it was so fucking funny. It turns out the poor dumb kid didn’t even realize there was a singer named Meat Loaf—an embarrassing lapse in pop culture knowledge, sure, but maybe not an unforgivable mistake for someone who wasn’t even a glimmer in his dad’s eye when
Bat Out of Hell
was released.
What
was
unforgivable was that he hadn’t bothered to read the script. He just saw the slug line that said
MEAT LOAF
and immediately started searching for dinner footage. If he had even so much as
glanced
at the script, it would have been immediately obvious that the producer wasn’t looking for food.
That story was repeated to me so many times by so many different people while I was training, that as contrived and sit-commy as it sounded, I couldn’t help but believe it was true. At the very least, I took the message to heart: Keep your head out of your ass.
—
Of course there were plenty of on-air mistakes. Luckily, the viewers at home never noticed the vast majority of them. For every single blatantly obvious Meat Loaf incident, there were fifty subtle errors that made air, with the audience none the wiser.
My favorite of these was the story of an unfortunate video editor named Kevin, tasked with producing a video to illustrate a segment on the business of Internet pornography for the pervy four
P.M.
financial show. The job was simple—take X-rated images off the Internet, blur the naughty parts, and string them together with nice, slow dissolves between the pictures. Kevin dutifully went through the images that one of the show’s producers had assembled for him—he actually thought they were relatively tame—and covered up all the bare breasts and butts he came across, using a special editing rig that created video effects like blurs, pixelations, and shapes of all colors, effects that were mostly used to obscure the faces of the innocent and the genitals of the guilty.
The completed tape aired during the segment, and no one thought anything more of it.
A few days later, Kevin’s boss, the head of all the video editors, called Kevin into his office. Another editor had been going through the old footage and noticed something on the tape that Kevin had cut. Kevin’s boss played the tape for him, and paused it on a picture of two women posing seductively, their naked breasts pixelated.
“Do you notice anything, Kevin?”
“Looks fine to me,” Kevin said. “What’s the problem?”
“This,” the boss said, pointing to the very much un-blurred, very much erect penis in the background of the shot. By some fluke, no one had noticed it—not the producer who’d picked out the picture, not Kevin while he was editing it, and, miraculously, not anyone in the control room when it played live to a million viewers.