Crush It! (11 page)
Authors: Gary Vaynerchuk
Gary Vaynerchuk
has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
WWW.GARYVAYNERCHUK.COM
Visit www.AuthorTracker.com for exclusive information on your favorite HarperCollins author.
Gary Vaynerchuk’s 101 Wines:
Guaranteed to Inspire, Delight,
and Bring Thunder to Your World
Cover design by Mumtaz Mustafa
CRUSH IT!
Copyright © 2009 by Gary Vaynerchuk. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.
Adobe Digital Edition September 2009 ISBN 978-0-06-195933-2
10 9 8 7 6 5 4 3 2 1
Australia
HarperCollins Publishers (Australia) Pty. Ltd.
25 Ryde Road (PO Box 321)
Pymble, NSW 2073, Australia
http://www.harpercollinsebooks.com.au
Canada
HarperCollins Publishers Ltd.
55 Avenue Road, Suite 2900
Toronto, ON, M5R, 3L2, Canada
http://www.harpercollinsebooks.ca
New Zealand
HarperCollinsPublishers (New Zealand) Limited
P.O. Box 1
Auckland, New Zealand
http://www.harpercollins.co.nz
United Kingdom
HarperCollins Publishers Ltd.
77-85 Fulham Palace Road
London, W6 8JB, UK
http://www.harpercollinsebooks.co.uk
United States
HarperCollins Publishers Inc.
10 East 53rd Street
New York, NY 10022
http://www.harpercollinsebooks.com
*
You want me to explain this global, over-the-top statement in more detail than I have room for in this book? E-mail me at [email protected].
*
Remember what I said in chapter 1 about partnering with someone whose DNA complements yours? To do this book, I teamed up with someone who does know how to write, and I dictated the whole thing.