Mo said she was quirky (29 page)
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Authors: James Kelman
Not too much to ask, is it? It was in 1935 when Allen Lane, Managing Director of Bodley Head Publishers, stood on a platform at Exeter railway station looking for something good to read on his journey back to London. His choice was limited to popular magazines and poor-quality paperbacks – the same choice faced every day by the vast majority of readers, few of whom could afford hardbacks. Lane’s disappointment and subsequent anger at the range of books generally available led him to found a company – and change the world.
We believed in the existence in this country of a vast reading public for intelligent books at a low price, and staked everything on it’
Sir Allen Lane, 1902–1970, founder of Penguin Books
The quality paperback had arrived – and not just in bookshops. Lane was adamant that his Penguins should appear in chain stores and tobacconists, and should cost no more than a packet of cigarettes.
Reading habits (and cigarette prices) have changed since 1935, but Penguin still believes in publishing the best books for everybody to enjoy.We still believe that good design costs no more than bad design, and we still believe that quality books published passionately and responsibly make the world a better place.
So wherever you see the little bird – whether it’s on a piece of prize-winning literary fiction or a celebrity autobiography, political tour de force or historical masterpiece, a serial-killer thriller, reference book, world classic or a piece of pure escapism – you can bet that it represents the very best that the genre has to offer.
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HAMISH HAMILTON
Published by the Penguin Group
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Penguin Books Ltd, Registered Offices: 80 Strand, London
WC2R 0RL
, England
First published 2012
Copyright © James Kelman, 2012
The moral right of the author has been asserted
Cover photo: William Eggleston, Untitled (Rosa Sleeping), Memphis, Tennessee (from Dust Bells I) 1971. © Eggleston Artistic Trust, courtesy Cheim & Read, New York. Used with Permission. All rights reserved.
All rights reserved
Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book
ISBN: 978-0-14-192237-9