Practical Genius (32 page)

marketing genius,
14
,
21
,
165
–87

personal inventory diagnostic and,
15
,
16
–18

portraits of,
53
–54,
89
–91,
130
–
32
,
161
–62,
185
–86

surrounding yourself with,
20
,
93
–133,
169
,
172
,
189

sustaining of,
20
–21,
135
–63,
169

practice,
51
,
87
–88,
91

premium asset, genius as,
173
–74,
186

Pressfield, Steven,
41

PR Newswire,
6
,
109
,
166

problem-solving skills,
31
–32

process knowledge,
29
–30

protégés, role of,
112
–14,
132

Rath, Tom,
34
–35

reading,
75

recessions,
13
,
41

Regents College (London),
108

Relationship Masters Academy (RMA),
115

Ridley, Matt,
185

Ries, Al,
169

Robbins, Tony,
45

Rowan, David,
148

Rumi, Mevlana Jalaluddin,
141

Sanchez, Yolanda,
108

seeds,
150
–51

self-awareness,
52
,
137
,
159
,
160
–61

self-portraits,
77
–78,
77

Shakespeare, William,
9

Shapiro, Lauralee,
68
–70,
69

Shelley, Mary,
143

Shelley, Percy Bysshe,
143

shingles,
6
,
7
,
109

shutting down,
148
–49,
163

Sibbet, David,
78

skills,
29
–34

sketching your set of,
33
–34

strengths vs.,
34
–35

sleep,
155
,
163

“small talk,”
63
–64

snapshot moments,
70
–71,
72

social media,
126
,
159
–60,
185
,
186

in marketing genius,
183
–85,
187

Socrates,
159

soft personal assets,
13
,
20
,
28
,
38
–47,
55
,
64
,
71

creativity component in,
40
–42

integrating of hard assets with,
13
,
14
,
15
,
19
,
26
,
47
–54,
55
,
91
,
144
–45,
160
–61,
167
–71,
173
,
176
,
181

locating “sweet” spot intersection of hard assets and,
25
–28,
47
–54,
55
,
169

passions component of,
39
–40

values component in,
42
–46

Sony,
174

Spectator, The,
9

“speed dating,”
125

standardized testing,
9
,
10

storytelling, art of,
79
–82,
91

see also
genius stories

strategic strengths,
35
,
48

strengths,
34
–36

skills vs.,
34
–35

strength training,
154

Suharto, President,
171

Summit Series,
98

surrogate-parent Yodas,
107
–9,
110

Taylor, Jill Bolte,
7

TED conferences,
7
,
47
,
87
–88,
99
,
128
,
129
,
148

TEDGlobal 2010,
87
–88,
129

TEDx programs,
88
,
128
–29,
180

thank-you notes,
106

themes,
72
–74,
89
,
91

This I Believe
(radio show),
42

time management, time spending vs.,
136
,
137
–39,
163

To Kill a Mockingbird
(Lee),
72
–73

touch, power of,
84
–85

transactional approaches,
124
–25,
145
,
165
,
168
,
189

tribe,
96
,
102
,
118
–21,
132
,
169
,
172

tribe,
(cont.)

building and sustaining of,
126
–27,
132
–33

courting rules in expanding of,
123
–26,
133

curating group experiences in,
127
–30,
133

“fat brain” members of,
121
–23,
132
,
152
,
169

indentifying real-world members of,
120
–21

as market audience,
174
–75,
176
,
177
–79,
182
,
184
,
186

nontransactional meet-and-greets in expanding of,
97
–99

online and “invisible” members of,
119
–20,
132

see also
genius relationships

Trollope, Anthony,
107

Trout, Jack,
169

Truman, Harry,
42

Twitter,
124

two-minute drill,
61
–64,
89

U

United Nations,
108

Unity on the Bay church,
83

V

“value adds,”
114
,
127
,
133
,
184

values,
42
–46,
90

brainstorming of,
43
–44

intrinsic (Type I) vs. extrinsic (Type X),
44
–46

Van Standifer, G.,
180

Verizon,
89
,
90

Verne, Jules,
143

visualization practices,
8
,
24
–25,
76
–78,
91

Visual Meetings
(Sibbet),
78

vocabulary,
74
–76,
90
,
91

voice lessons,
81
–82,
91

volunteer work,
180
–82

War of Art, The
(Pressfield),
41

Warren, Diane,
179

Wehling, Bob,
181

Wellington, Sheila,
16
,
105
–7

Wells, H. G.,
143

Whitaker, Forest,
186

Whole New Mind, A
(Pink),
97

Wikipedia,
143

Winfrey, Oprah,
41
,
45
,
67

Wired,
148
wish lists, genius,
96
,
97
–98,
99
,
101
–2

Wolf, Naomi,
82

Women of Color in Corporate Management study,
106

WorldBlu,
171
–72

writing,
75
,
79
,
166

Yodas (mentors),
96
,
102
,
103
–14,
115
,
118
–19,
132
,
189

for-hire,
109
–10

institutional,
105
–7,
110

personal inventorying of,
110

recruiting of,
111
–12

role of protégé and,
112
–14,
132

surrogate-parent,
107
–9,
110

Yrizarry, Magda,
89
–91

Zappos,
172

Zuckerberg, Mark,
34

Gina is the president of Genuine Insights, Inc., a contemporary professional development and training practice whose mission is to leverage the genius within every individual and organization. Gina spoke on the subject of genius at the TEDGlobal 2010 conference at Oxford University in Oxford, England.

Gina has been a guest lecturer, trainer, and strategist for organizations including Merck Co., BET Networks, the Interpublic Group, the U.S. Department of Agriculture, and the Stern School of Business at New York University among many others. She is the curator of TEDxMIA, an independent movement to spread genius in southern Florida. Before launching her own practice, Gina held management positions at Fortune 500 companies including Avon Products and PR Newswire, where she was responsible for spearheading multicultural and international marketing efforts.

A native New Yorker, Gina graduated with a bachelor’s degree in English literature from Binghamton University and is a National Urban Fellow holding a master’s degree in public administration from Baruch College in New York City. She now lives in Miami with her husband and son.