Steve Jobs (42 page)

political leaders. It is available to any person who wants to com-

mand an audience.

218
ENCORE

And most important, have the courage to follow your heart

and intuition. They somehow already know what you truly

want to become . . . stay hungry, stay foolish.

Jobs ends the speech with his headline, his key theme and

advice—stay hungry, stay foolish. As we’ve discussed, Jobs

repeated his key theme several times in a presentation. In this

case, he repeats “stay hungry, stay foolish” three times in the

concluding paragraph.

Jobs’s speech reveals the secret to his success as a business

leader and communicator: do what you love, view setbacks as

opportunities, and dedicate yourself to the passionate pursuit of

excellence. Whether it’s designing a new computer, introducing

new gadgets, running Apple, overseeing Pixar, or giving a pre-

sentation, Jobs believes in his life’s work. This is the last and

most important lesson Jobs can teach—the power of believing

in yourself and your story. Jobs has followed his heart his whole

life. Follow yours to captivate your audience. You’ll be one step

closer to delivering insanely great presentations.

NO

NOTTEESS

Prologue

1. Jon Fortt, “Steve Jobs, Tech’s Last Celebrity CEO,” Fortune, December 19, 2008,
http://money.cnn.com/2008/12/19/technology/fortt_tech_ceos

.fortune/?postversion=2008121915 (
accessed January 30, 2009).

2. Wikipedia, “Charisma,” includes Max Weber qu
ote, http://en.wikipedia

.org/wiki/charisma (
accessed January 30, 2009).

3. Nancy Duarte, Slide:ology (Sebastopol, CA: O’Reilly Media, 2008), xviii.

4. Michael Hiltzik, “Apple’s Condition Linked to Steve Jobs’s Health,” Los Angeles Times, January 5, 2009, latimes.com/business/la-fi-hiltzik5

-2009jan05,0,7305482.story (accessed January 30, 2009).

5. Stephen Wilbers, “Good Writing for Good Results: A Brief Guide for Busy Administrators,” The College Board Review, no. 154 (1989–90), via Wilbers, wilbers.com/cbr%20article.htm.

6. “The Big Idea with Donny Deutsch,” first aired on July 28, 2008, property of CNBC.

7. Wikipedia, “Steve Jobs,” includes Jobs’s quote,
http://en.wikiquote.org/

wiki/steve_jobs (
accessed January 30, 2009).

8.

Alan Deutschman, The Second Coming of Steve Jobs (New York: Broadway

Books, 2001), 127.

Scene 1: Plan in Analog

1.

Garr Reynolds, Presentation Zen (Berkeley: New Riders, 2008), 45.

2.

Nancy Duarte, Slide:ology (Sebastopol, CA: O‘Reilly Media, 2008).

3.

Cliff Atkinson, Beyond Bullet Points (Redmond, WA: Microsoft Press, 2005), 14.

4.

Ibid., 15.

5. Apple, “Macworld San Francisco 2007 Keynote Address,“ Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

6. YouTube, “Steve Jobs, ‘Computers Are Like a Bicycle for Our Minds,’ ” YouTube, youtube.com/watch?v=ob_GX50Za6c (accessed January 30,

2009).

7. John Paczkowski, “Apple CEO Steve Jobs,” D5 Highlights from D: All Things Digital, May 30, 2007
, http://d5.allthingsd.com/20070530/steve

-jobs-ceo-of-apple (
accessed January 30, 2009).

8. Apple, “WWDC 2008 Keynote Address,” Apple, apple.com/quicktime/qtv/

wwdc08 (accessed January 30, 2009).

9.

Leander Kahney, Inside Steve’s Brain (New York: Penguin Group, 2008), 29.

219

220
NOTES

Scene 2: Answer the One Question That Matters Most

1. YouTube, “The First iMac Introduction,” YouTube, youtube.com/

watch?v=0BHPtoTctDy (accessed January 30, 2009).

2. YouTube, “Apple WWDC 2005—The Intel Switch Revealed,” YouTube,

youtube.com/watch?v=ghdTqnYnFyg (accessed January 30, 2009).

3. Wikipedia, “Virtual Private Server,”
http://en.wikipedia.org/wiki/server

_virtualization (
accessed January 30, 2009).

4. Ashlee Vance, “Cisco Plans Big Push into Server Market,” New York

Times, January 19, 2009, nytimes.com/2009/01/20/technology/

companies/20cisco.html?scp=1&sq=cisco%20+virtualization&st=search (accessed January 30, 2009).

5. YouTube, “Macworld 2003—The Keynote Introduction (Part 1),” YouTube, youtube.com/watch?v=ZZqYn77dT3s&feature=related (accessed January

30, 2009).

6. Apple, “Apple Introduces the New iPod Nano: World’s Most Popular

Digital Music Player Features New Aluminum Design in Five Colors and

Twenty-Four-Hour Battery Life,” Apple press release, September 12, 2006, apple.com/pr/library/2006/sep/12nano.html (accessed January 30, 2009).

7. Apple, “Apple Announces Time Capsule: Wireless Backup for All

Your Macs,” Apple press release, January 15, 2008, apple.com/pr/

library/2008/01/15timecapsule.html (accessed January 30, 2009).

8. YouTube, “3G iPhone WWDC Keynote 6/9/08,” YouTube, June 9, 2008,

youtube.com/watch?v=mA9Jrk16Ki4 (accessed January 30, 2009).

9. YouTube, “Steve Jobs Announces iTunes 8 with Genius,” YouTube,

September 9, 2008, youtube.com/watch?v=6XsgEH5HMvI (accessed

January, 2009).

10. YouTube, “Steve Jobs CNBC Interview: Macworld 2007,” YouTube, CNBC

reporter Jim Goldman, youtube.com/watch?v=0my4eis82jw&feature=

playlist&p=0520CA6271486D5B&playnext=1&index=13 (accessed

January 30, 2009).

11. Guy Kawasaki, The Macintosh Way (New York: HarperCollins, 1990), 100.

Scene 3: Develop a Messianic Sense of Purpose

1.

John

Sculley,

Odyssey (New York: Harper & Row, 1987), 90.

2.

Alan Deutschman, Inside Steve’s Brain (New York: Penguin Group, 2008),

168.

3. Stanford University, “ ‘You’ve Got to Find What You Love,’ Jobs Says,” Stanford Report, June 14, 2005, Steve Jobs commencement address,

delivered on June 12, 2005
, http://news-service.stanford.edu/news/2005/

june15/jobs-061505.html (
accessed January 30, 2009).

NOTES
221

4. YouTube, “Macworld Boston 1997—Full Version,” YouTube, youtube.com/

watch?v=PEHNrqPkefI (accessed January 30, 2009).

5. Carmine Gallo, “From Homeless to Multimillionaire,” BusinessWeek,

July 23, 2007, businessweek.com/smallbiz/content/jul2007/

sb20070723_608918.htm (accessed January 30, 2009).

6. Jim Collins and Jerry Porras, Built to Last: Successful Habits of Visionary Companies (New York: HarperBusiness, 1994), 48.

7.

Triumph of the Nerds, PBS documentary written and hosted by Robert X.

Cringely (1996: New York).

8. Wikipedia, “Steve Jobs,” includes Jobs’s quote,
http://en.wikiquote.org/

wiki/steve_jobs (
accessed January 30, 2009).

9.

Malcolm Gladwell, Outliers (New York: Little, Brown and Company, 2008), 64.

10. John Markoff, “The Passion of Steve Jobs,” New York Times, January 15, 2008,
http://bits.blogs.nytimes.com/2008/01/15/the-passion-of-steve

-jobs (
accessed January 30, 2009).

11. John Paczkowski, “Bill Gates and Steve Jobs,” D5 Highlights from D: All Things Digital, May 30, 2007
, http://d5.allthingsd.com/20070530/

d5-gates-jobs-interview (
accessed January 30, 2009).

12. “Oprah,” first aired on October 23, 2008, property of Harpo Productions.

13. Marcus Buckingham, The One Thing You Need to Know (New York: Free Press, 2005), 59.

14. Ibid., 61–62.

15. John Sculley, Odyssey (New York: Harper & Row, 1987), 65.

16. Smithsonian Institution, “Oral History Interview with Steve Jobs,” Smithsonian Institution Oral and Video Histories—Steve Jobs, April

20, 1995
, http://americanhistory.si.edu/collections/comphist/sj1.html

(accessed January 30, 2009).

17. BusinessWeek, “Steve Jobs: He Thinks Different,” BusinessWeek, November 1, 2004, businessweek.com/magazine/content/04_44/b3906025_mz072

.htm (accessed January 30, 2009).

18. Jeff Goodell, “Steve Jobs: The Rolling Stone Interview,” Rolling Stone, December 3, 2003, rollingstone.com/news/story/5939600/steve_jobs

_the_rolling_stone_interview/ (accessed January 30, 2009).

19. Jim Collins and Jerry Porras, Built to Last: Successful Habits of Visionary Companies (New York: HarperBusiness, 1994), 234.

20. Triumph of the Nerds, PBS documentary written and hosted by Robert X.

Cringely (1996, New York).

21. Gary Wolf, “Steve Jobs: The Next Insanely Great Thing,” Wired, 1996, via Wikipedia, wired.com/wired/archive//4.02/jobs_pr.html (accessed

January 30, 2009).

222
NOTES

22. Wikipedia, “Think Different,”
http://en.wikipedia.org/wiki/think_different

(accessed January 30, 2009).

23. Alan Deutschman, The Second Coming of Steve Jobs (New York: Broadway Books, 2001), 242.

24. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

Scene 4: Create Twitter-Like Headlines

1. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

2.

Ibid.

3.

Ibid.

4. CNBC, “Steve Jobs Shows off Sleek Laptop,” CNBC interview after

2008 Macworld keynote,
http://video.nytimes.com/video/2008/01/15/

technology/1194817476407/steve-jobs-shows-off-sleek-laptop.html

(accessed January 30, 2009).

5.

Ibid.

6. Apple, “Apple Introduces MacBook Air—The World’s Thinnest

Notebook,” Apple press release, January 15, 2008, apple.com/pr/

library/2008/01/15mbair.html (accessed January 30, 2009).

7.

Ibid.

8. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

9. YouTube, “Steve Jobs Introduces GarageBand 1.0 (Assisted by John

Mayer),” YouTube, youtube.com/watch?v=BVXWFgQvdlK (accessed

January 30, 2009).

10. YouTube, “The First iMac Introduction,” YouTube, youtube.com/

watch?v=0BHPtoTctDY (accessed January 30, 2009).

11. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,” YouTube, youtube.com/watch?v=KN0SVBCJqLs&feature=related

(accessed January 30, 2009).

12. Matthew Fordahl, “Apple’s New iPod Player Puts ‘1,000 Songs in Your Pocket,’ ” Associated Press at seattlepi.com, Nov
ember 1, 2001, http://

seattlepi.nwsource.com/business/44900_ipod01.shtml (ac
cessed January 30, 2009).

13. YouTube, “Macworld 2003—The Keynote Introduction (Part 1),” YouTube, youtube.com/watch?v=ZZqYn77dT3s&feature=related (accessed January

30, 2009).

14. Apple, “Apple Unveils Keynote,” Apple press release, January 7, 2003, apple.com/pr/library/2003/jan/07keynote.html (accessed January 9,

2009).

NOTES
223

Scene 5: Draw a Road Map

1. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple.

com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

2. YouTube, “The Lost 1984 Video (The Original 1984 Macintosh

Introduction),” YouTube, youtube.com/watch?v=2B-XwPjn9YY (accessed

January 30, 2009).

3. YouTube, “Apple WWDC 2005—The Intel Switch Revealed,” YouTube,

youtube.com/watch?v=ghdTqnYnFyg (accessed January 30, 2009).

4. Michelle Kessler, “Better Computer Chips Raise Laptops’ Abilities,” USA Today, usatoday.com/printedition/money/20080715/1b_chips15.art

.htm?loc=interstitialskip (accessed January 30, 2009).

5. Edward Baig, “Windows 7 Gives Hope for Less-Bloated Operating

System,” USA Today, sec. 6B, January 22, 2009.

6. Apple, “WWDC 2008 Keynote Address,” Apple, apple.com/quicktime/qtv/

wwdc08 (accessed January 30, 2009).

7. CESweb.org, “Steve Ballmer and Robbie Bach Keynote: International

Consumer Electronics Show 2009,” remarks by Steve Ballmer and Robbie

Bach at International CES 2009, January 7, 2009, cesweb.org/docs/

microsoft-steveballmer-_robbiebach-transcript.pdf (accessed January 30, 2009).

8. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

9. John F. Kennedy Presidential Library and Museum, “Special Message

to the Congress on Urgent National Needs Page 4,” President John

F. Kennedy speech, May 25, 1961, jfklibrary.org/historical+resources/

archives/reference+desk/speeches/jfk/urgent+national+needs+page+4

.htm (accessed January 30, 2009).