The Cardinals Way (3 page)

Thus, the Cardinals acquired a controlling interest in a Class C team in Fort Smith, Arkansas. The youngest, rawest players with promise Rickey could find would be sent there, preparing them to play with the Cardinals. However, no player could be expected to jump from Class C to the majors. Accordingly, when Charlie Barrett brought word of a possible ownership stake to be had in the Houston franchise of the Texas League, the steps that would become commonplace for all began to fall into place for the Cardinals.

There to implement it all was Rickey's farm director, DeWitt Sr. Or as DeWitt Sr. himself put it in a 1980 interview: “I think I knew more about Branch Rickey in the twenty years I was associated with him. I used to sleep at his house at night. I lunched there. I ate dinner at his house. And so I knew him better than anybody during that twenty-year period.”
7

Does the Rickey/DeWitt farm system, in retrospect, seem obvious, the only proper way to develop talent? Perhaps. But no one can claim it was inevitable. No less a man than John McGraw dismissed the idea of a farm system, and the New York Giants didn't begin to build one until after he died in 1934.
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That echoed the feelings of many throughout the major leagues. The Yankees didn't speak to Commissioner Landis about doing so until 1928 and didn't buy their first farm team until 1931, in Newark, New Jersey.

Nor were many minor league teams happy about this new idea, either. As John B. Sheridan wrote in his February 5, 1920, column in
The Sporting News,
“Managers of minor league baseball want players. Grievously. Must have them. Are turning heaven and earth to get them. Players are hard to find. When a minor league manager does light upon a likely lad he offers him a contract. The lordly lad pushes the minor league contract aside with a wide wave of his hand and says:

“‘I am very sorry, but Charley Barrett has offered me a contract with the St. Louis Nationals, which you are probably aware is a major league club, even if it is in a lowly position.…'

“Barrett's specialty is signing untried, fledgling, amateur, semi-professional, any sort of platers to the St. Louis National League club contracts at figures which will permit of the players being sent to the minor leagues for development. Barrett goes about the country picking up boys at from $125 to $200 a month.”

The Cardinals won the World Series, finally, in 1926. That first crop of astonishing young stars, developed through the nascent farm system, included Jim Bottomley, George Toporcer, Lester Bell, Chick Hafey, Taylor Douthit, Ray Blades, Wattie Holm, Heine Mueller, Tommy Thevenow, Flint Rehm, and Eddie Dyer.

For those keeping score at home, that's a pair of Hall of Famers in Bottomley and Hafey, a 20-game winner for those world champions in Rehm, two-thirds of the championship outfield in Douthit and Blades, and a number of other key contributors who powered the Cardinals for much of the decade.

And once the time came for the Cardinals to build that farm system, finding enough other minor league teams to go along with it still might have proved impossible if not for Rickey's vast network of contacts and personal relationships, and the ability of people such as Charlie Barrett to scout and Bill DeWitt Sr. to carry out that vision.

As he did so, DeWitt Sr., at the strong urging of Rickey, finished his education.

“I have a picture of my father and his brother with Branch Rickey,” DeWitt Jr. told me. “It says, ‘To William, a great friend.' The fact that he said ‘to William.' I read someplace that he called everybody by their formal name. I mean—I wonder if, when he was eighteen, he called him William—he must've!

“But Charlie Barrett called him Orville, which was his middle name. So he was the young guy around the office, relied on to contribute, do a lot of stuff.”

Then DeWitt Sr. went to college. Rickey sent him.

“My college work I did all at night, and I worked for the Cardinals in the daytime,” DeWitt Sr. said.
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Then Rickey sent him to law school. DeWitt passed the bar. Eventually, he became treasurer for the Cardinals, working under Rickey.

Remarkably, the farm system Rickey, DeWitt, and Barrett put together is largely the one the Cardinals use even now. A man Rickey himself hired, George Kissell, spent many of the subsequent decades formulating its consistent approach to training players.

But the people who engineered it, and the animating principles behind player procurement that went with them, had another job to do before the Cardinals' restoration we see today. They had to go build out the rest of baseball. Bill DeWitt Sr., to the Browns (who won the AL pennant in 1944), the Yankees, the Tigers, then Cincinnati Reds, with the foundation that became the Big Red Machine. Larry MacPhail, then Rickey, to the Brooklyn Dodgers, who won NL pennants in 1941, 1947, 1949, 1952, 1953, 1955 and 1956.

All the while, a young man from upstate New York put together the animating principles, not to mention the hard work and personal relationships, that came to define the Cardinals minor league experience for scores of Hall of Famers, All-Stars, and those who never even made the big leagues.

 

2

THE LANGUAGE OF GEORGE KISSELL

He's legendary in this organization. And I would say about thirty to fifty percent of other organizations know George Kissell. And the reason they know him is because of how many managers and coaches he's sent to the big leagues.

—
M
IKE
S
HANNON

You meet George Kissell, and right away, in a day or two, you knew who he was.

—
R
ED
S
CHOENDIENST

If you didn't know better, you'd think George Kissell was an entirely fictional creation, a stand-in for the values most treasured by the game of baseball. His record is too impossibly broad, his reach ridiculous to behold and incalculable in scope. He lived eighty-eight years and not only stayed on with the Cardinals for sixty-eight years—from his signing in 1940 to his death in 2008—but combined the length of his tenure with the kind of tangible results, and correlating respect, that few achieve in this game.

For Kissell, it was a constant. You hear it in Hall of Fame speeches from some of the greats who played this game, and you hear it in letters written to Kissell by long-forgotten minor leaguers who crossed Kissell's path, briefly, decades ago.

The reason this matters to the Cardinals—the Cardinals of Lou Brock and Bob Gibson, of Willie McGee and Terry Pendleton, of Jim Edmonds and Scott Rolen, right through to the Cardinals of Michael Wacha and Matt Carpenter—is that so many of those people are still teaching the game the way George Kissell taught it to them in the organization. A man steeped in Rickey's lessons—signed by Rickey himself—directly mentored many of the managers in the Cardinals system here in 2015. Such continuity should be impossible for purely chronological reasons.

It isn't, because of George Kissell. Growing up on a farm in Evans Mills, New York, Kissell did not have a baseball-mad father. At first, his father didn't want to take him to a baseball tryout camp—there were chores to do. But a rainy night prior to the Cardinals' scheduled tryout camp—another Branch Rickey invention—meant no hay could be baled that day. So the two of them headed to the camp in Rochester. The drive is more than two and a half hours today—you can imagine how long it took back in 1940, before the existence of I-81, in a 1936 Ford.

Kissell wore number 385 on his back and fielded five balls at shortstop.
1
He showed the Cardinals enough that they signed him to a contract. A Rickey scout asked Kissell how much money he'd spent to get to the tryout. Kissell added the hotel room, meals, gas, and told the scout: $19.80. The scout handed him a twenty and said, “You got a twenty-cent bonus.”

To place the start of Kissell's career within the framework of Cardinals history, here's what 1940 meant. It meant Kissell was a Cardinal before Stan Musial had collected the first of his 3,630 major league hits. It meant Kissell was a Cardinal for most of Terry Moore's tenure in center field and overlapped the careers of Pepper Martin and Joe Medwick. Johnny Mize led the team before World War II and would play for more than another decade in the major leagues. Dizzy Dean was still active with the Cubs and had been traded only two years earlier.

All of the players in the preceding paragraph had been signed and developed by the Cardinals. So clearly, by the time Kissell arrived on the scene, the system had already figured out a way to provide the Cardinals with a steady stream of elite talent.

As he began immersing himself in this environment, Kissell was doing something else: he was writing it down. In the summer of 1941, rookie third baseman George Kissell traveled to Hamilton, Ontario, to play for the Cardinals' Pony League affiliate there. He hit .350 as Joe DiMaggio hit in 56 straight and Ted Williams cleared the .400 mark. Then Kissell returned to Ithaca College, where he was an undergraduate, and continued working toward his degree.

He earned it, a baseball-playing member of the class of 1942. His senior thesis, sadly lost to history, was nothing less than a road map for his journey to come: a manual on how to play, and properly instruct, young baseball players.

Might Kissell have been one of those players? We'll never know. World War II intervened, and Kissell spent most of the next four years out in Guadalcanal. He returned stateside in 1946, and then the Cardinals did something with the born teacher: they made him a player-manager, at the age of twenty-six.

So Kissell kept on playing, hitting .281, then .289, with the Lawrence Millionaires, the Lowell Orphans, and then back down the ladder as Kissell the player took a backseat to Kissell the manager, Kissell the molder of young men, in Hamilton, Ontario. He earned his master's degree from Ithaca College. In 1950, the Winston-Salem Cardinals in Class B won 106 games with Kissell managing. This was hardly a team stacked with future major league stars—though Vinegar Bend Mizell did pitch to a 2.48 ERA for them—but Kissell had the kind of year that eventually got him honored by the Winston-Salem Hall of Fame.

And how he did it, through personally connecting with his players, became a hallmark for Kissell every bit as important as that book of his, which was a living document. To know Kissell then, or any day of his life until the end, was to see him perched in a dugout, watching, writing. His papers are overflowing with observations, from long-lost games in the 1950s, or the 1970s, or the 1990s, or the 2000s.

I've always enjoyed working with the kids. I still do.

—
G
EORGE
K
ISSELL, 2004, AT AGE EIGHTY-FOUR
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Hi George, This note from Dick Schlueter, member/catcher, Hamilton Ontario, Cardinals—Class of 1948—I think the last time we talked was spring training in Albany, GA in 1949.… But my prime reason for this note—for old times sake (to be sure) but to thank you for your help/guidance as a baseball coach/manager and of greater importance guidance “in the game of life.”

—L
ETTER
TO
G
EORGE
K
ISSELL
FROM
D
ICK
S
CHLUETER
, 2000

The Cardinals, short on infielders at the end of the 1950 season, offered Kissell a chance to come up and play in St. Louis. Kissell was married to Ginny (Virginia) by then and had two small children. He turned the Cardinals down, preferring to stay at Winston-Salem and manage the youngest pros.

“I should have gone up and had the cup of coffee when I had the chance,” Kissell told a reporter, staring out onto a back field in St. Petersburg, according to a 1994 partial clipping I found among his papers. “But I did what I thought was right at the time.”

The Cardinals hardly begrudged Kissell for his selfless decision. Instead, they gave him a project—a raw converted pitcher out of Alba, Missouri, who the Cardinals hoped could make the transition to third base. His name was Ken Boyer, and if you'd gotten up early and made your way to Al Lang Field in St. Petersburg that spring, you'd have seen a small man with a booming voice showing Boyer every possible ground ball a third baseman needs to learn how to field.

It worked out for both Boyer and the Cardinals. Six All-Star Games, five Gold Gloves, and the 1964 NL MVP of the World Champion Cardinals isn't a bad return on a spring project.

Not that Boyer enjoyed all that hard work at first, chafing at Kissell's instruction at times, and complaining to his minor league teammate, a second baseman (and Kissell's roommate) named Earl Weaver. Kissell benched Boyer.

“And I told Weaver, ‘You tell him when he's ready to take advice, then he's ready to play,'” Kissell said in 1994.

Thirteen years later, the Cardinals sent the reigning NL MVP to the Cardinals' Winter Instructional League, to tell a new generation of young players what George Kissell had made possible.

Boyer called the coaches together and pointed to Kissell. “I just want to say a word. You know this little guy here, I couldn't stand him when I played for him. But he taught me, more than anyone else, the meaning of one word—
respect
. I just want to thank him.”

Dear George: In the 1960s, I played in the Cardinal organization (1964–1968).… You were a roving coach (“ambassador!!!”) and I always thought we had a pretty good relationship.… As a college graduate, we talked about one of your children who, at the time as I recall, was either in medical school or trying for acceptance.… George, I have always remembered your professionalism and the extent of your knowledge.… It has taken me more than 30 years to write this letter, but I want you to know that you were an influence on me at a time when I was a bit cocky for someone with low average ability. I wish I would have been as smart at 21–25 years old as I am now.