The Everything Store: Jeff Bezos and the Age of Amazon (52 page)

9
Bryant Urstadt, “What Amazon Fears Most: Diapers,”
Bloomberg Businessweek,
October 7, 2010.

10
Nick Saint, “Amazon Nukes Diapers.com in Price War—May Force Diapers’ Founders to Sell Out,”
Business Insider,
November 5, 2010.

11
Amazon, “Amazon Marketplace Sellers Enjoy High-Growth Holiday Season,” press release, January 2, 2013.

12
Roy Blount Jr., “The Kindle Swindle?,”
New York Times,
February 24, 2009.

13
Brad Stone, “Amazon’s Hit Man,”
Bloomberg Businessweek,
January 25, 2012.

14
Thomas L. Friedman, “Do You Want the Good News First?,”
New York Times,
May 19, 2012.

15
“Contracts on Fire: Amazon’s Lending Library Mess,” AuthorsGuild.org, November 14, 2011.

16
Richard Russo, “Amazon’s Jungle Logic,”
New York Times,
December 12, 2011.

Chapter 11: The Kingdom of the Question Mark

1
George Anders, “Inside Amazon’s Idea Machine: How Bezos Decodes the Customer,”
Forbes,
April 4, 2012.
2
Amazon’s Leadership Principles, http://www.amazon.com/Values-Careers-Homepage/b?ie=UTF8&node=239365011.
3
Luisa Kroll and Kerry A. Dolan, “The World’s Billionaires,”
Forbes,
March 4, 2013.
4
David Dykstra, “Bezos Completes $28 Million Home Improvement,” Seattle-Mansions.Blogspot.com, October 1, 2010, http://seattle-mansions.blogspot.com/2010/10/bezos-completes-28-million-home.html.
5
Rebecca Johnson, “MacKenzie Bezos: Writer, Mother of Four, and High-Profile Wife,”
Vogue,
February 20, 2013.

About the Author

Brad Stone has covered Amazon and technology in Silicon Valley for fifteen years for publications such as
Newsweek
and the
New York Times.
He is currently a senior writer for
Bloomberg Businessweek
and lives in San Francisco, California. Visit him online at
www.brad-stone.com
.

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Contents

Cover

Title Page

Welcome

Dedication

Epigraph

Prologue

Part I—FAITH

Chapter 1:
The House of Quants

Chapter 2:
The Book of Bezos

Chapter 3:
Fever Dreams

Chapter 4:
Milliravi

Part II—LITERARY INFLUENCES

Chapter 5:
Rocket Boy

Chapter 6:
Chaos Theory

Chapter 7:
A Technology Company, Not a Retailer

Chapter 8:
Fiona

Part III—MISSIONARY OR MERCENARY?

Chapter 9:
Liftoff!

Chapter 10:
Expedient Convictions

Chapter 11:
The Kingdom of the Question Mark

Photos

Acknowledgments

Appendix: Jeff’s Reading List

Notes

About the Author

Newsletters

Copyright

Copyright

Copyright © 2013 by Brad Stone

All rights reserved. In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at [email protected]. Thank you for your support of the author’s rights.

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Hachette Book Group

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First ebook edition: October 2013

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ISBN 978-0-316-21925-9

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