Read The Loudest Voice in the Room: How the Brilliant, Bombastic Roger Ailes Built Fox News--And Divided a Country Online

Authors: Gabriel Sherman

Tags: #Business & Economics, #Corporate & Business History, #Political Science, #General, #Social Science, #Media Studies

The Loudest Voice in the Room: How the Brilliant, Bombastic Roger Ailes Built Fox News--And Divided a Country (3 page)

ONE
“JUMP ROGER,
JUMP

T
HE RAW MATERIALS FOR
R
OGER
A
ILES

S MYTH
of an America in danger of being lost come from his hometown of Warren, in the northeastern corner of Ohio. In the late 1800s, Warren became a center of trade and manufacturing, a city that worked.
The town of six thousand boasted five newspapers, seven churches, and three banks.
In 1890, two sons of Warren founded the Packard Electric Company, which would one day employ Roger’s father. They produced the first Packard motorcar in their Warren factory in 1899, and made Warren’s streets the first in America to be illuminated by incandescent light. Through the twentieth century, the company’s growth was spurred by deposits of coal and iron ore in the Mahoning Valley. The region became one of the largest steel manufacturers in the country.

In 1932, the General Motors Corporation acquired Packard Electric to manufacture cables for its automobiles.
Roger’s father, who had been working at the plant since around the time of the 1929 stock market crash, held on to his job under the new management. Packard continued to thrive, as did the rest of Warren.
In 1936, Neil Armstrong, age five, went for his first airplane ride in Warren in a Ford Tri-Motor. After World War II, Warren’s industries boomed, and throughout the middle part of the last century it was a seat of limitless American potential.

That was the world into which Roger Eugene Ailes was born, on May 15, 1940.
Warren residents earned incomes that were nearly 30 percent above the national average, redefining the middle class in ways that still have painful resonance today.
“There were no slums,” recalled Ailes’s childhood friend Launa Newman. Warren, like blue-collar towns across postwar America, had been built on a benevolent compact between management
and labor, which spread prosperity widely, as long as profits were growing.
Packard, which employed six thousand workers in 1953, was like a city unto itself. It had its own newspaper, the
Cablegram
, and
sponsored annual picnics for tens of thousands, where kids competed in pie-eating contests and lucky penny scrambles.
The career of Roger’s father, Robert Sr., who rose to the rank of foreman in the maintenance department, benefited from this arrangement.
He raised his children in a tidy home on Belmont Street, with enough yard for his prized tomato garden and the family beagle hound, Tip.
He worked for forty years at the company, retired in 1969 in his early sixties, and lived the last years of his life on a company pension.

W
arren was a labor stronghold, but there were conservative currents coursing through the city’s politics.
Growing up in the 1920s, Robert Ailes Sr. was drawn toward them. He recoiled from unions. To him, they were arbitrary, often rewarding people who were undeserving. At the Packard plant, Robert was considered management, and thus excluded from the benefits of joining the union. But without a college degree he had no chance to advance into the corporate hierarchy.
“I never could understand why he’d ever be a Republican. Ninety-nine percent of the people who came up through the school of hard knocks were Democrats,” his son Robert Jr. said. His conservatism was a reaction against those who got breaks he never did, and his resentments consumed him.

Robert Sr. came of age at a time in which Warren was engaged in a culture war brought on by increasing ethnic and racial discord.
Rapid industrialization brought waves of immigrants—Hungarians, Romanians, Italians, Yugoslavians, Greeks—to northeast Ohio. They came in search of work in the mills. In Warren, the immigrants lived in the Flats, a scruffy neighborhood by the rail depot. It was the Prohibition era, and corruption bloomed. The foreigners operated betting parlors and speakeasies—“vice dens”—in the back rooms of social clubs in the Flats. The city’s Protestants blamed the newcomers, many of whom were Catholics and Orthodox Christians, for subverting their efforts to curtail bootlegging.
One minister complained to the Dry Enforcement League that the county was “rich enough to lock up every bootlegger,” but refused to do so.

As an adult, Robert joined Freemasonry, a fraternal organization that also stood up against the city’s changing character. Robert devoted himself
to the Masons. He became a 32nd-degree master and served for twenty-five years as chaplain of the Carroll F. Clapp Lodge in Warren.
As a Master Mason, he was given entrée into an affiliated body called the Mystic Order of Veiled Prophets, for which he served as Shriner and Past Monarch. The organizations were the pride of his career. They gave him the titles and the respect he was denied at Packard.
His wife complained that he spent far too many hours at the lodge.
“One of his disappointments in life was that Roger and I didn’t become Masons,” Robert Jr. recalled.

Robert Sr. and his wife, Donna, met at church. She was a famous beauty, lithe, nine years younger than he, with brown hair and wide-set eyes.
She had come to Warren from Parkersburg, West Virginia, when she was less than a year old.
Her father, James Arley Cunningham, who lacked a high school diploma, sought work in the local steel industry.
He was a religious man, who took his family to the fervent Evangelical United Brethren Church every Sunday.
“They didn’t believe in movies or dancing,” Roger said.
Robert and Donna had a swift courtship, and less than a year into their marriage she became pregnant with Robert Jr.

W
hen Roger Ailes spoke of Warren, he invoked a small-town idyll, a lost American dream, but those images were only part of his childhood story, one in which tenebrous parts were edited out. The difficulties started with his illness.
At the age of two, not long after learning to walk, Roger fell and bit his tongue. His parents couldn’t stop the bleeding. Terrified, they rushed him to Trumbull Memorial Hospital. A doctor diagnosed their child with hemophilia, a genetic disorder that hinders the ability of the body’s blood to clot. There was no cure for the little-understood condition.
“Well, you died. That’s what you knew about it,” Roger later recalled. “I was told many times I wasn’t going to make it.”
“The treatment for hemophilia back then was terribly crude,” remembered Robert Jr., who would become a doctor. Their parents did what they could to keep Roger out of trouble, protecting him from uneven stretches of sidewalk where he could trip and scrape his knee, and from getting into backyard scuffles.
The average life expectancy of a severe hemophiliac at the time was eleven years.

Notwithstanding his hemophilia, or perhaps in angry defiance of it, Roger had an incongruous physical boldness, with sometimes dire consequences.
In grade school, when his parents weren’t looking, Roger sneaked up onto the roof of his family’s garage. He jumped to the ground and bit
his tongue on impact.
His father rushed him to Trumbull Memorial. This time the doctors there were unable to help him.
“I heard the doctor say—I wasn’t sure what it meant, but I heard him say, ‘We really can’t do anything,’ ” Roger said. His father, a short, obstinate man, pugnacious by nature, refused to give up.
Robert Jr. remembered the incident vividly: “My dad bundled Roger in a blanket and put him in the family Chevy and drove to the Cleveland Clinic.” Driving eighty miles an hour down Route 422, they were soon stopped by a state police car.

“Look, my son’s bleeding. We’ve got to get to the hospital,” Robert pleaded to a man in a Mountie hat standing outside his window.

The trooper looked at the boy wrapped in a blood-stained blanket in the backseat.
“Get behind me,” he said and escorted them, his lights flashing the rest of the way to Cleveland.

A whole crew of Robert’s work friends, who had names like “
Dirty Neck Watson,” went to the hospital to donate their blood. Many were so filthy that the doctors had to scrub them down before they gave Roger a direct blood transfusion from their arms to his.
“Well, son,” his father said after he pulled through. “You have a lot of blue-collar blood in you. Never forget that.”

The hospital traumatized the young boy, and the threat of returning there denied him many of the pleasures of childhood.
“Roger told me one time, when he was really young, he was suspended upside down for hours at the hospital to keep the blood from pooling in dangerous ways,” Launa Newman said.
During recess, Roger often sat at his desk as the other kids played outside. But after school hours, his teacher could not stop him from playing touch football and sandlot baseball.
“He participated until he got so black-and-blue he couldn’t move,” his brother said.

Simply walking to and from school was hazardous. A passing car clipped him once when he was in the second grade, an accident that landed him back in the hospital.
“What saved me was a little square lunch box that I had,” Roger said. “He hit the lunchbox and I flew into the air and into the curb.” On another occasion, some neighborhood boys roughed him up on his walk home.
“My dad, I saw tears in his eyes for the first time,” Roger recalled. “I’d never seen it. And he said, ‘That’s never going to happen to you again.’ ”

Robert Sr. inculcated in his son a kind of Warren catechism, a blue-collar ethos summed up in epigrams:
violence never solves anything, but the threat of violence can be very useful;
if you have to take two, disarm one;
if you have no options, then remember, son: for them, it’s a fight. For
you, it’s life and death.
“Roger and my dad were very, very close,” Robert Jr. said. “It’s all because of his handicap, his physical problem. He was very protective of Roger. He taught him a lot. My dad was a tough guy. He was built like a brick shithouse. He was quite the scrapper in his day. Sometimes, he had to fight. He was the low man on the totem pole. At work, you can’t fight back. But his feeling was, don’t take it if you don’t have to.”
One time, Donna and Robert Sr. were out driving. She was behind the wheel and a man in a pickup truck yelled at her. Robert leapt out of the car and ran to the truck. “He stood on the running board and reached through the window and grabbed him and pulled him through the window, had him hanging out in the street,” Roger recalled.

In spite of his protectiveness, Robert Sr. didn’t believe his son’s hemophilia should be an obstacle.
“When I was thirteen, he allowed me to go to the Canadian north woods with the YMCA, a bunch of guys with an Indian guide,” Roger said. “We were up there for three weeks. Now I remember my parents arguing about it but my dad said, ‘Let him go, he’ll be alright. He’s a tough guy.’ So they sent me. And I went up there and we went down the rapids of the Montreal River—we did a lot of stuff. And I got through it and it gave me a lot of confidence. And my dad said, ‘You’re going to lead a perfectly normal life, don’t ever back out, don’t ever back away. Don’t ever be afraid.’ So that set the course, and I think that had a big impact on me.”

Robert Sr.’s lessons sometimes had a cruel edge.
When Roger was recovering from
the car accident, his father took him to a running track to help him practice walking again. One day, Roger fell into some manure that lay on the ground. “Don’t fall down and you won’t get that crap on you!” Robert snapped. The cruelest lesson Roger would speak of occurred in the bedroom Roger shared with his brother. Roger was standing on the top bunk. His father opened his arms wide and smiled.

“Jump Roger,
jump
,” he told him.

Roger leapt off the bed into the air toward his arms. But Robert took a step back. His son fell flat onto the floor. As he looked up, Robert leaned down and picked him up. “Don’t ever trust anybody,” he said.

Stephen Rosenfield, who worked for Roger’s consulting company in the 1970s, considered the episode “his Rosebud story,” a moment that defined and haunted his boss. Ailes told it to him on several occasions with pain in his voice. “He was upset by it, but also felt his father was teaching him an important lesson,” Rosenfield recalled. “Which is why I think you’re describing a guy who doesn’t have a lot of close friends. The
people Roger works with become his close family. Roger feels way safer knowing he’s in control.”

Robert Sr. demanded quiet around the house. If the boys roughhoused in front of him, he warned them to stop. If they ignored him, he pulled out his belt, whipping them not until they began to cry, although they did wail, but until they fell silent. “He didn’t scream, his voice never rose,” Robert Jr. recalled. “He did like to beat the shit out of you with that belt. He continued to beat you, and he continued to beat you.… It was a pretty routine fixture of childhood.” Over time, the boys learned to suppress their screams of pain. “If we stopped crying, he’d go away. He wanted it quiet,” Robert Jr. said. “Roger definitely bruised, where I didn’t. I got welts and things like that. He never hit us in the face. He always hit us in the leg or the butt.” The boys had no perspective on their father’s violence. “If this happened today, we’d be in a foster home, and he’d be in jail. In those days, we didn’t know any better,” Robert Jr. said.
“I was terrified,” Roger recalled, “but I loved my dad.”

Years later the brothers learned that their father had had his own traumatic upbringing. Robert Sr. had always told the family that his father, Melville Darwin Ailes, had died in World War I, leaving his mother, Sadie, a schoolteacher, to raise him and his siblings alone. “There were two or three different stories,” Robert Jr. remembered. “A war story made for a good one.” Sadie kept up the fiction.
On the 1930 census, she described herself as a “widow.”

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