SHOWTIME: No LIMITS (No KIDDING)
In 1984, Showtime produced the first situation comedy for pay cable TV. Created by David Lloyd (
Cheers
),
Brothers
focuses on the relationship between three very different siblings: Lou (Brandon Maggart), a conservative working-class man’s man; Joe (Robert Walden), an ex-pro football player who owns his restaurant; and their baby brother Cliff (Paul Regina). In the pilot episode, Cliff is about to get married, but calls off the wedding at the eleventh hour and makes a shocking announcement — he’s gay. His brothers aren’t exactly thrilled, especially when they meet Cliff’s best friend, Donald (Phillip Charles MacKenzie), a sharp-tongued swishy queen who’s proud of it. (When Joe calls Donald a “fairy,” he retorts, “actually we prefer the term ‘hobgoblin.”’) Joe is offended by Donald and tells Cliff, “If that’s the kind of friend you want, if that’s the kind of person you want to be, you’re no brother of mine.” But it’s a sitcom, so a few scenes later, Joe and Lou are giving Cliff their support.
TRUE-LIFE AIDS STORIES
Liberace
(ABC-TV)
1988,
Written by William Hale
Directed by Anthony and Nancy
Lawrence
Liberace: Behind the Music
(CBS-TV)
1988
Directed David Green
Written by Gavin Lambert
In October of 1988, two made-for-TV movies aired on the life of Wladizu Valentino Liberace. ABC’s
Liberace,
made with the cooperation of his estate, stars Andrew Robinson as the flamboyant entertainer. The bio-pic focuses on his professional and personal life, including his close relationship with his mother (Rue McClanahan), and the palimony suit brought on by his ex-assistant/lover Scott Thorson. One week later, CBS aired
Liberace: Behind the Music
, with Victor Garber in the title role. The critics favored this “unauthorized version,” which deals more explicitly with the master showman’s life and death from AIDS in 1987.
The Ryan White Story
(ABC-TV)
1989
Written by Phil Penningroth and
John Herzfeld
Story by Penningroth
Directed by Herzfeld
A moving telefilm about the midwestern youth who contracted AIDS from a blood transfusion. The film exposes how all people with AIDS, gay and straight, can become the target of the public’s fear, ignorance, and bigotry. Judith Light, who, in real life, has done tremendous work in the fight against AIDS and homophobia, gives a terrific performance as Ryan’s mother, Jeanne. White, who died in 1990 at the age of 18, appears in the film as Ryan’s friend Chad.
Rock Hudson
(ABC-TV)
1990
Written by Dennis Turner
Directed by John Icholla
Hudson look-alike Thomas Ian Griffin stars as the closeted, handsome movie star in this paint-by-numbers biography. The film focuses on two aspects of Hudson’s life: his marriage to Phyllis Gates (Daphne Ashbrook), whose book,
My Husband, Rock Hudson,
served as the basis of the teleplay; and his relationship to Marc Christian (William R. Moses), who won a civil suit against Hudson’s estate three years after his death for Hudson’s failure to disclose his illness.
Breaking the Surface: The Greg Louganis
Story
(USA Network)
1996
Written by Alan Hines
Based on the book by Greg Louganis
and Eric Marcus
Directed by Steven Hilliard Stern
Saved by the Bell’s
Mario Lopez stars as champion Olympic diver Greg Louganis, who went public with his homosexuality and HIV status. The film, based on Louganis’s best-selling autobiography, examines Louganis’s extraordinary diving career and his personal struggle to hide his homosexuality.
Played by the amiable Paul Regina, the athletic, masculine Cliff isn’t a stereotypical gay male. But Donald, just like
Will & Grace’s
Jack, is gay enough for both of them. Although some viewers may have found his character objectionable and the humor somewhat base, the series lasted four seasons (1984-1989).
In 1984, a seemingly mainstream situation comedy with this much gay content was considered groundbreaking, especially considering the best known gay series regular was
Dynasty’s
Steven — “I’m gay; no, wait, I’m straight; yup, I’m gay” — Carrington.
Brothers,
rejected by ABC before landing at Showtime, opened new doors by featuring not one, but two gay characters, and tackling some serious gay-themed issues, like AIDS and gay-bashing. The sitcom was also an early indication of the direction Showtime would soon be heading.
In 1994, the network’s CEO, Matt Blank, hired Jerry Ofsay, as the new President of Programming. Ofsay was a labor lawyer and a former executive at ABC Productions, where he was involved in the development of such quality TV series as
My So-Called Life.
Blank and Ofsay implemented a new programming strategy that put greater emphasis on original programming.
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The network increased their programming budget from $150 million in 1994 to $400 million in 2001. The number of made-for-cable films also rose significantly from eight to approximately 35 titles per year. In the process, Showtime gained a reputation with writers and actors as a “creator friendly” network because they gave talent the artistic freedom to produce their “pet projects,” often scripts that couldn’t get made as feature films. Some films, like
Gods and Monsters,
which earned writer/director Bill Condon an Academy Award for Best Adapted Screenplay, were even released as feature films before airing on Showtime.
Financially, Blank and Ofsay’s strategy paid off. Since 1994, the number of Showtime subscribers rose from 8.9 million in 1994 to 12.8 million in the first quarter of 2001. The number of subscribers to the Showtime Network, which includes Showtime, The Movie Channel, and Flix, rose 121 percent from 13.4 to 29.6 million.
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An important aspect of Showtime’s programming strategy was the inclusion of weekly series that targeted a specific demographic audience. With a subscribership that’s roughly 24 percent African-American and more than 12 percent Latino, Showtime started airing two family dramas with specific cultural/ethnic appeal:
Soul Food
(2000- ), which examines the lives of three African-American sisters in Chicago; and
Resurrection Blvd.
(2000- ), at the time the first and only English language drama about Latinos, focusing on a family in East Los Angeles.
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A third demographic Showtime aimed for was gay men and lesbians. Over the years, the network has aired several original films and miniseries that address specific social and historical gay issues (see inset). It was only a matter of time before they developed a drama for their gay audience. Instead of creating an original series, the network decided to produce a weekly series based on the Channel Four British miniseries,
Queer- as Folk.
The original was quite controversial in Britain due to male nudity and some graphic depiction of gay sex. It also developed a cult following in the States, where it played in gay film festivals across the country. Bootleg copies began circulating until the series was finally released on DVD and video in 2001.
Showtime reportedly spent $10 million promoting the weekly series as part of their “No Limits” campaign, which started back in 1998. According to executive V.P. of original programming Gary Levine, “‘No Limits’ can mean many things. It may mean going to the edge of the envelope in terms of sexuality, language, nudity, and traditional beliefs, and sometimes it means we will reach into a community the TV world has turned its back on. It also means we are not afraid of politically hot topics.”
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If anything was limited about Showtime before this, it was the channel’s popularity with gay and lesbian viewers. According to
Variety,
Showtime executives were concerned about a recent report that stated 66.8 percent of gays and lesbians subscribe to cable television, but Showtime didn’t make the list of the top twelve watched stations.
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QAF
was financially risky because it appealed to a niche audience, yet Showtime continued its aggressive marketing campaign for the series, launched in Spring 2000, which included:
• A special toll-free number, 1-800-COMINGOUT to sign up new Showtime subscribers
• Direct mail advertisements to members of the New York, Los Angeles, and San Francisco gay and lesbian communities
• Showtime’s sponsorship of gay pride festivals, gay film festivals, and other events
• Ads in gay magazines and websites
• Promotional “V.I.P. Coming Out Parties” at gay clubs around the country
The word indeed got out because
QAF
became Showtime’s highest-rated dramatic series. By the end of the its first season in June of 2001, the average rating was double Showtime’s overall prime time average. The show also scored high numbers with 18- to 35-year-olds and female viewers.
The series’s broad appeal isn’t surprising. Male nudity and the occasional graphic sex scene aside,
QAF
is essentially a gay soap opera about the relationship problems — romantic, platonic, and familial — among a group of twentysomethings. While the American version certainly warrants some comparison with the British series, it is, in all fairness, like comparing apples and oranges (the fruit analogy is purely intentional). The original
QAF
was the vision of a single writer, Russell Davies, who penned all eight episodes of the first series and the two-hour conclusion.
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The American version was developed by the producing/writing team of Ron Cowen and Daniel Lipman, creators of
Sisters
and the Showtime series
Leap Years.
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Cowen and Lipman wrote a total of six episodes, including the first three. Writing credit for the remaining fourteen hours was split among a team of six writers.
In the Americanized version, Cowen and Lipman adhered to Davies’s basic premise: Brian (Stuart in the U.K.) is a sexy, smarmy advertising executive who can have any guy he wants. His best friend, the amiable Michael (Vince) is in love with him, as is Brian’s (Stuart’s) latest trick, 17-year-old Justin (Nathan, who is 15 in the U.K. version). The first few episodes follow the British series closely, including the birth of Brian’s son to his lesbian friends, Lindsay and Melanie (Thea Gill and Michelle Clunie).
The American series’s plotlines then begin to take a different direction. For example, in the original, Stuart and Vince’s friend Ted overdoses when a trick gives him some crystal meth. In the U.S., Ted recovers and later becomes involved with the trick (Blake, played by Dean Armstrong), who has difficulty staying clean. More screen time is also devoted to Michael’s relationship with his older and more experienced lover, Dr. David Cameron (Chris Potter), which is taken to the next level when they move in together.
Obviously, a series affords its writers more screen time to develop characters and situations. Unfortunately, neither the writing nor the acting is up to par with the Brits. What made the British
QAF
so terrific was its subtlety, particularly in terms of how it examined the interrelationships among the characters. In building on Davies’s premise, an otherwise simple love triangle is inflated to the point of being stripped of emotional resonance. The result is a rather bland and at times uninspired look at gay life. The three lead actors, Hal Sparks (Michael), Gale Harold (Brian), and Randy Harrison (Justin) lack the experience and edge of their British counterparts. Gale Harold’s Brian exudes none of the charisma of Stuart Allen Jones, which is problematic for a character who is reputedly the object of everyone’s desire.
As the first season progressed, the three lead actors began to grow into their roles. Fortunately, they received some strong support from other cast members, namely Peter Paige, who is terrific as Emmet; Scott Lowell, who has turned Ted into the show’s most interesting character; and Sherry Miller, who, as Justin’s mom, emerges as the series’s most believable character. Then there’s the terrific Sharon Gless, who started way, way over-the-top as Michael’s supportive, spirited PFLAG mother. There’s a difference between “character acting” and “acting like a character.” Gless’s Debbie is loud, brash, and a tad overbearing — characteristics that unfortunately apply to her acting style as well. (As Debbie herself would say, “Tone it down, honey.”)
As for the message
QAF
is “delivering” to Showtime’s million plus subscribers about gay life, it’s important to remember the year under discussion is 2002, not 1972. These aren’t the only gay characters on TV, so to claim anyone who tunes into the series may conclude all gay men are sexually promiscuous, do drugs, and go to bars and discos every night, isn’t giving the audience enough credit. The same goes for Showtime and the show’s producers, who should have more faith in their viewers and eliminate the disclaimer in the closing credits stating that the characters are intended to represent only a segment of the gay population.
Although
Queer as Folk
is certainly the “gayest” show on Showtime (or any other channel), it’s not the only series to include gay characters.
Beggars and Choosers
(1999-2001), which was canceled after only two seasons, took a satirical look at the inner workings of a television network and featured a gay character in its ensemble cast.
Former NBC programming executive Brandon Tartikoff, who died of Hodgkin’s Disease in 1997, created this dramedy that takes a satirical, behind-the-scenes look at the television industry. LGT (Luddin Global Television) is a fictional television network owned by E.L. Luddin, a cantankerous old man. Among the top executives is Malcolm Laffley (played by the talented Tuc Watkins), the network’s closeted gay vice president of casting. By show business standards, Malcolm is essentially one of the few nice guys, continually faced with moral dilemmas.