Bold (48 page)

goal setting in,
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–75,
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,
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,
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–83,
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,
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,
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–90,
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–4,
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,
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,
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–87

importance of,
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line of super-credibility and,
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,
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–99,
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,
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,
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–2,
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,
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,
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,
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,
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passion as important in,
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–7,
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,
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,
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–20,
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,
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,
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,
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,
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,
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Peter's Laws in,
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–14

and power of constraints,
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–49

rapid iteration and,
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,
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,
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,
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–80,
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–84,
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,
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,
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,
126
,
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–34,
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risk management and,
see
risk management

science of motivation and,
78
–80,
85
,
87
,
92
,
103
,
254
,
255

in skunk methodology,
71
–87,
88
;
see also
skunk methodology

staging of bold ideas and,
103
–4,
107

for thinking at scale,
see
scale, thinking at

triggering flow and,
85
–94,
109

public relations managers, in crowdfunding campaigns,
193
–94

purpose,
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,
85
,
87
,
116
,
119
–20

in DIY communities,
see
massively transformative purpose (MTP)

Qualcomm Tricorder XPRIZE,
253

Quirky,
18
–20,
21
,
66
,
161

Rackspace,
50
,
257

Rally Fighter,
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,
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rapid iteration,
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,
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,
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,
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–80,
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–84,
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,
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,
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feedback loops in,
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,
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,
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,
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,
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,
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–91,
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,
120

in thinking at scale,
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,
126
,
133
–34

rating systems,
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,
232
,
236
–37,
240

rationally optimistic thinking,
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,
136
–37

Ravikant, Naval,
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Raytheon,
72

re:Invent 2012,
76
–77

reCAPTCHA,
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–55,
156
,
157

registration, in online communities,
232

Reichental, Avi,
30
–32,
35

Rensselaer Polytechnic Institute,
4

reputation economics,
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–19,
230
,
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,
236
–37

Ressi, Adeo,
118

ReverbNation,
161

reward-based crowdfunding,
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,
174
–80,
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,
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,
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–87,
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,
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,
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case studies in,
174
–80

designing right incentives for affiliates in,
200

early donor engagement in,
203
–5

fundraising targets in,
186
–87,
191

setting of incentives in,
189
–91,
189

telling meaningful story in,
196
–98

trend surfing in,
208

upselling in,
207
,
208
–9

see also
crowdfunding, crowdfunding campaigns

rewards, extrinsic vs. intrinsic,
78
–79

Rhodin, Michael,
56

Richards, Bob,
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,
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–2,
103
,
104

Ridley, Matt,
137

risk management,
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–77,
82
,
83
,
84
,
86
,
103
,
109
,
116
,
121

Branson's strategies for,
126
–27

flow and,
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,
88
,
92
,
93

incentive competitions and,
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,
248
–49,
261
,
270

in thinking at scale,
116
,
121
–22,
126
–27,
137

Robinson, Mark,
144

Robot Garden,
62

robotics,
x
,
22
,
24
,
35
,
41
,
59
–62,
63
,
66
,
81
,
135
,
139

entrepreneurial opportunities in,
60
,
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,
62

user interfaces in,
60
–61

Robot Launchpad,
62

RocketHub,
173
,
175
,
184

Rogers, John “Jay,”
33
,
38
,
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–25,
231
,
238
,
240

Roomba,
60
,
66

Rose, Geordie,
58

Rose, Kevin,
120

Rosedale, Philip,
144

Russian Federal Space Agency,
102

Rutan, Burt,
76
,
96
,
112
,
127
,
269

San Antonio Mix Challenge,
257
–58

Sandberg, Sheryl,
217
,
237

Santo Domingo, Dominican Republic,
3

Sasson, Steven,
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–5,
5
,
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,
9

satellite technology,
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,
36
–37,
44
,
100
,
127
,
275
,
286
n

scale, thinking at,
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,
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–21,
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,
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,
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–28,
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,
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,
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,
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,
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Bezos's strategies for,
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,
129
,
130
–33

Branson's strategies for,
125
–27

in building online communities,
232
–33

customer-centric approach in,
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,
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,
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,
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,
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–32,
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first principles in,
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,
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–21,
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,
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,
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long-term thinking and,
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,
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,
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–31,
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–33,
138

Musk's strategies for,
119
–23,
127

Page's strategies for,
136
–38

passion and purpose in,
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,
119
–20,
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,
125
,
134

probabilistic thinking and,
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,
121
–22,
129

rapid iteration in,
116
,
126
,
133
–34

rationally optimistic thinking and,
116
,
136
–37

risk management in,
116
,
121
–22,
126
–27,
137

Scaled Composites,
262

Schawinski, Kevin,
219
–21

Schmidt, Eric,
99
,
128
,
251

Schmidt, Wendy,
251
,
253

Schmidt Family Foundation,
251

science of motivation,
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–80,
85
,
87
,
92
,
103

incentive competitions and,
148
,
254
,
255
,
262
–63

Screw It, Let's Do It
(Branson),
125

Scriptlance,
149

Sealed Air Corporation,
30
–31

Second Life,
144

SecondMarket,
174

“secrets of skunk,”
see
skunk methodology

Securities and Exchange Commission (SEC), US,
172

security-related sensors,
43

sensors,
see
networks and sensors

Shapeways.com
,
38

Shingles, Marcus,
159
,
245
,
274
–75

Shirky, Clay,
215

ShotSpotter,
43

Simply Music,
258

Singh, Narinder,
228

Singularity University (SU),
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,
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,
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,
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,
35
,
37
,
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,
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,
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,
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,
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,
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,
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,
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,
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Six Ds of Exponentials,
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–15,
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,
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,
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,
25

deception phase in,
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,
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,
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,
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,
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–26,
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,
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,
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,
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,
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,
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dematerialization in,
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–13,
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,
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–21,
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democratization in,
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–15,
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,
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,
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–52,
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,
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–65,
276

demonetization in,
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,
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–11,
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,
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,
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,
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–65,
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,
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,
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,
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digitalization in,
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–9,
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disruption phase in,
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,
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–10,
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,
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,
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,
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,
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,
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–35,
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,
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,
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,
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;
see also
disruption, exponential

Skonk Works,
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,
72

skunk methodology,
71
–87,
88

goal setting in,
74
–75,
78
,
79
,
80
,
82
–83,
84
,
85
,
87
,
103

Google's use of,
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–84

isolation in,
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,
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,
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,
79
,
81
–82,
257

“Kelly's rules” in,
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,
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–76,
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,
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,
84
,
247

rapid iteration approach in,
76
,
77
,
78
,
79
–80,
83
–84,
85
,
86

risk management in,
76
–77,
82
,
83
,
84
,
86
,
87
,
88

science of motivation and,
78
–80,
85
,
87
,
92

triggering flow with,
86
,
87

Skunk Works,
72
,
75

Skybox,
286
n

Skype,
11
,
13
,
167

Sloan Digital Sky Survey,
219
–20

Small Business Association, US,
169

smartphones,
x
,
7
,
12
,
14
,
15
,
42
,
135
,
283
n

apps for,
13
,
13
,
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,
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,
28
,
47
,
176

information gathering with,
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SmartThings,
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smartwatches,
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–77,
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,
191
,
208

software development,
77
,
144
,
158
,
159
,
161
,
236

in exponential communities,
225
–28

SolarCity,
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,
117
,
119
,
120
,
122

Space Adventures Limited,
96
,
291
n

space exploration,
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,
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,
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–100,
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,
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,
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,
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,
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,
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,
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,
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,
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asteroid mining in,
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–96,
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–99,
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,
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,
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,
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,
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classifying of galaxies and,
219
–21,
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commercial tourism projects in,
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–97,
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,
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,
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,
125
,
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,
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,
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,
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,
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