Authors: Robin Jeffrey
marketing,
75
–
81
Martin, Michele,
168
Marwar,
55
Marx, Karl,
93
–
4
Maxis Communications,
56
Mayawati,
148
–
50
,
152
–
54
,
156
Mazzarrella, William,
70
McDonald’s,
108
McGilvray, Dennis,
12
McLuhan, Marshall,
141
Mecca,
12
Meerut,
24
Mehta, Vinod,
192
Mexico,
3
MGNREGA,
see
Mahatma Gandhi National Rural Employment Guarantee Act
Micro and Small
Enterprises (MSE),
122
Micromax,
80
Microsoft,
211
microwave,
168
middlemen,
115
,
120
–
2
,
245
n
Miller, Daniel,
10
,
31
,
122
,
182
Miller, Eric,
23
Mirs,
12
Mishra, Satish,
152
–
3
,
155
Misra, Pankaj,
53
mistriis
,
97
–
101
,
104
,
106
–
09
,
242
n
Mittal, Sunil,
53
–
4
,
56
,
61
MMS (Multi-Media Messaging Service),
194
–
6
,
207
Mo Ibrahim,
3
mobile literacy,
139
,
141
,
181
,
218
Mobile Money Transfer (MMT),
127
,
130
‘Mobile Phone’: short story,
223
mobile phones, numbers of,
6
; kosher,
12
; morality and
11
–
13
,
167
,
187
,
190
–
6
; religion and,
11
–
14
,
190
;
see also
teledensity, telephones, cell phones
Mobile Wali Dhobinaya
,
188
,
190
Mobile Wali
,
187
–
9
mobility,
20
,
21
Modi: business family,
55
Modi, Narendra,
155
monsoon: fishing during,
120
Monty Python
,
25
moral economy: of boatmen,
133
,
137
Morozov, Evgeny,
160
,
221
Motorola,
103
,
123
,
128
–
9
,
131
Mahanagar Telecom Nigam Ltd (MTNL),
33
,
42
–
3
,
50
,
56
,
68
Mughals,
20
,
21
,
23
,
25
,
37
,
166
Mukund, A.
72
Mulayam Singh Yadav,
153
,
158
Mumbai Stock Exchange,
54
Mumbai terrorist attack, 2008,
23
,
117
,
197
,
206
Mumbai,
4
,
5
,
23
,
26
,
43
,
52
,
55
–
6
,
62
,
68
,
76
,
95
,
101
,
192
,
196
,
201
,
207
,
209
Musharraf, Pervez,
205
‘Music Mania in Small-town Bihar’,
217
Muslims,
11
,
12
,
78
,
97
,
99
,
118
,
214
Nair, Sumitra,
86
,
98
,
100
Nambudiri Brahmins,
23
;
see also
Brahmins
Narasimha Rao, P. V.,
43
,
47
Narayan, R. K.,
21
Narendra Modi,
155
Nariman House,
207
Nasik,
131
National Telecom Policy, 1994
(NTP-94),
35
–
7
,
44
Nehru, Jawaharlal,
28
,
67
Net Delusion
,
160
Network Power
,
162
,
217
Networked
,
162
networks: power of,
162
networks, social,
6
,
9
–
11
,
26
,
98
,
134
–
5
,
149
,
153
–
4
,
158
–
9
,
162
,
175
,
209
,
211
,
215
–
17
New Delhi,
15
,
39
,
55
–
6
,
76
,
101
,
123
,
127
–
8
,
174
New Telecom Policy, 1999 (NTP99),
41
,
49
–
50
New York Times
,
39
,
118
–
119
,
207
New York,
212
New Zealand,
13
newspapers,
28
–
9
; daily,
220
; ownership of,
154
NGOs,
4
,
92
,
159
,
213
–
14
,
241
n
Nokia Care,
103
–
10
,
214
Nokia,
1
,
40
,
65
,
76
–
8
,
82
–
6
,
90
–
1
,
96
,
99
–
105
,
131
,
174
,
178
,
191
,
219
,
223
North Africa,
216
North America,
10
,
139
,
208
Norway,
58
O’Neill, Peter,
115
Obama, President Barak,
149
,
151
OBC,
see
Other Backward Classes
Oberoi Hotel,
206
Ogilvy and Mather,
68
Olivelle, Patrick,
143
Ontario,
125
Open Magazine
,
192
Orissa,
167
Oriya,
139
Orthodox Jewish centre,
207
Other Backward Classes (OBC),
30
,
78
Outlook
,
70
,
207
Pai, Sudha,
22
Pakistan,
116
,
205
–
07
Palestine,
205
Panaji,
116
Panini Keypad,
219
Panipat,
22
,
122
Patna,
166
Patra, Sabyasachi,
91
PCOs,
see
Public Call Offices
Pennsylvania,
168
Penthouse
,
192
Perpetual Contact
,
10
Peshawar,
22
Philippines,
145
,
219
,
221
phone tapping,
204
phones, number of,
73
,
103
,
151
;
see also
teledensity, mobile phones
phones, social pleasures of,
139
Phony Equality
,
92
pilgrims,
25
,
131
–
5
,
180
Pitroda, Sam
19
,
33
–
4
Playboy
,
192
pneumonia,
211
polling booths, in UP,
152
,
155
,
221
Pondicherry,
23
Pope, The,
160
pornography,
8
,
13
,
186
,
191
–
7
post office: items carried,
29
postcard: cost of,
29