Inside Steve's Brain (29 page)

1
“Steve Jobs: The Rolling Stone Interview.”

2
Edward Eigerman, personal interview, November 2007.

3
Sculley,
Odyssey
, p. 164.

4
Ibid., p. 165.

5
John Sculley, personal interview, December 2007.

6
“Triumph of the Nerds: How the Personal Computer Changed the World,” PBS TV show, hosted by Robert Cringely, 1996. (http://
www.pbs.org/nerds/part3.html
)

7
Rama Dev Jager,
In the Company of Giants: Candid Conversations with the Visionaries of the Digital World
(Rafael Ortiz, 1997).

8
Upside.com
, July 1998.

9
“The New, Improved Steve Jobs.” Interview with Alan Deutschman, by Janelle Brown, Salon, Oct. 11, 2000. (
dir.salon.com/
story/tech/books/2000/10/11/deutschman/index1.html)

10
“Lessons Learned from Nearly Twenty Years at Apple,” by David Sobotta, Applepeels, Oct. 27, 2006. (.
viewfromthemountaintypepad.com/applepeels/2006/10/lessons_learned.html
)

1
“Apple Puts Power Mac G4 Cube on Ice.” (
www.apple.com/
pr/library/2001/jul/03cube.html)

2
Andrew Orlowski in
The Register
, March 15, 2001. (http://www .
theregister.co.uk
/2001/03/15/apple_abandons_cube/)

3
“The Guts of a New Machine,” by Rob Walker,
New York Times Magazine
, Nov. 30, 2003. (
www.nytimes.com/2003/11/30/
magazine/30IPOD.html)

4
Sculley,
Odyssey
, p. 285.

5
“The World’s 50 Most Innovative Companies,”
Business Week.
(
bwnt.businessweek.com/interactive_reports/most_innovative/index.asp
)

6
Jean Louis Gassée,
The Third Apple: Personal Computers and the CulturalRevolution
(Orlando, Fla.: Harcourt Brace Jovanovich, 1985), p. 115.

7
“Apple. Yes, Steve, You Fixed It. Congrats! Now What’s Act Two?” by Peter Burrows with Jay Greene in Seattle,
Business Week
, July 31, 2000.(
www.businessweek.com/2000/00_31/b3692001.htm
)

8
AMR Research, “The 2007 Supply Chain Top 25,” May 31, 2007. (
www.amrresearch.com/content/view.asp?pmillid=20450
)

9
“Steve Jobs: The Rolling Stone Interview.”

10
“The Seed of Apple’s Innovation,” by Peter Burrows,
Business Week
, Oct. 12, 2004. (
www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm
)

11
Ibid.

12
Ibid.

13
“Global Innovation 1000,” Booz Allen Hamilton, Oct. 17, 2007. (
www.boozallen.com.au/media/image/Global_Innovation_1000 _17Oct07.pdf
)

14
“The Seed of Apple’s Innovation.”

15
“Steve Jobs: The Rolling Stone Interview.”

16
“Steve Jobs at 44.”

17
“Triumph of the Nerds.”

18
Ibid.

19
“The Wired Interview: Steve Jobs.”

20
Smithsonian Institution Oral and Video Histories: “Steve Jobs.”

21
Sculley,
Odyssey
, p. 63.

22
John Sculley, personal interview, December 2007.

23
Sculley,
Odyssey
, p. 156.

24
“Steve Jobs at 44.”

25
Jon Rubinstein, personal interview, October 2006.

26
Personal interview, October 2006

27
Jon Rubinstein, personal interview, October 2006.

28
Ibid.

29
Report of Ron Johnson’s speech at the ThinkEquity Partners conference in San Francisco on Sept. 13, 2006, by Gary Allen.
ifoAppleStore.com
. (
www.ifoapplestore.com/stores/
thinkequity_2006_rj.html)

30
Ibid.

31
“Commentary: Sorry, Steve: Here’s Why Apple Stores Won’t Work,” by Cliff Edwards,
Business Week
, May 21, 2001.

32
“Apple: America’s Best Retailer,” by Jerry Useem,
Fortune
, March 8, 2007. (
money.cnn.com/magazines/fortune/fortune_archive/
2007/03/19/8402321/)

33
“The Stores,” by Gary Allen,
ifoAppleStore.com
, Oct. 18, 2007. (
www.ifoapplestore.com/the_stores.html
)

34
Report of Ron Johnson’s speech.

35
Ibid.

36
Ibid

37
“Apple Has a List of 100 Potential Store Sites,” by Gary Allen,
ifoAppleStore.com
, April 27, 2004. (
www.ifoapplestore.com/stores/risd_johnson.html
)

38
“Apple: America’s Best Retailer.”

39
“Apple Has a List of 100 Potential Store Sites.”

40
Report of Ron Johnson’s speech.

41
“Apple Has a List of 100 Potential Store Sites.”

1
Personal interview, October 2006.

2
Macworld 2001 conference keynote.

3
“Detailed Analysis—Apple Warns: Inventories Still Growing, Lops 20% off 2001 Revenue Forecast,” by Wes George, Dec. 6, 2000. (
www.macobserver.com/article/2000/12/06.10.shtml
)

4
Steven Levy,
The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
(New York: Simon & Schuster, 2007), p. 29.

5
"iPod Nation,” by Steven Levy,
Newsweek
, July 26, 2004. (http://
www.newsweek.com/id/54529
)

6
Jon Rubinstein, personal interview, September 2006.

7
“How Big Can Apple Get?”

8
“Apple’s 21st-Century Walkman CEO Steve Jobs thinks he has something pretty nifty. And if he’s right, he might even spook Sony and Matsushita,” by Brent Schlender,
Fortune
, Nov. 12, 2 001. (
money.cnn.com/magazines/fortune/fortune_archive/2001/11/12/313342/index.htm
)

1
“Steve Jobs, the iPhone and Open Platforms,” by Dan Farber,
ZDnet.com
, Jan. 13, 2007.

2
“The Guts of a New Machine,” by Rob Walker,
New York Times Magazine
, Nov. 30, 2003. (http:
www.nytimes.com/2003/11/30/
magazine/30IPOD.html)

3
“If He’s So Smart... Steve Jobs, Apple, and the Limits of Innovation,” by Carleen Hawn,
Fast Company
, Issue 78, Jan. 2004, p. 68.

4
“Mea Culpa,” by Andy Hertzfeld,
Folklore.org
. (
www folklore.org/StoryView.py?project=Macintosh&story=Mea_ Culpa.txt
)

5
“The Sansa-Rhapsody Connection,” by James Kim, CNet Reviews, Oct. 5, 2006. (
reviews.cnet.com/4520-6450_7-6648758-1.html
)

6
“Apple Computer Is Dead; Long Live Apple,” by Steven Levy,
Newsweek
, Jan. 10, 2007. (
www.newsweek.com/id/52593
)

7
“How Apple Does It.”

8
"iPod Chief Not Excited About iTunes Phone,” by Ed Oswald,
BetaNews
, Sept. 27,2005 (
www.betanews.com/article/iPod_Chief_Not_Excited_About_iTunes_Phone/1127851994?do= reply&reply_to=91676
))

9
“Hardware and Software—The Lines Are Blurring,” by Walt Mossberg,
All Things Digital
, April 30, 2007. (
mossblog.allthingsd.com/20070430/hardware-software-success/
)

10
“Getting in the game at Microsoft. Robbie Bach’s job is to make software giant’s entertainment division profitable,” by Dan Fost and Ryan Kim,
San Francisco Chronicle
, May 28, 2007. (http://www .
sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/28/MICROSOFT
.TMP)

11
“Sell digital experiences, not products. Solution boutiques will help consumers buy digital experiences,” by Ted Schadler, Forrester Research, Dec. 20, 2005. (
www.forrester.com/Research/
Document/Excerpt/0,7211,38277,00.html)

12
“Steve Jobs at 44.”

13
“Hardware and Software.”

14
“Steve Jobs at 44.”

15
“How Big Can Apple Get?”