Never Get a ”Real„ Job (29 page)

 

Expenses, cutting

 

business

 

personal

 

Expertise, value of

 

Extreme Entrepreneurship Tour, xvii, xix

 

Facebook

 

as blogging venue

 

customer service apps

 

friending author on

 

marketing apps

 

for mentoring

 

niche targeting

 

prospecting via

 

Failure

 

author’s first start-up

 

avoiding

 

lessons of

 

preplanning for

 

Family/friends.
See
Friends/family

 

FAQ sheets

 

Farley, Chris

 

Fenn, Donna

 

Ferriss, Tim

 

Financial issues

 

illusion of security

 

life burn rate analysis

 

partner-related

 

self-reliance and

 

Financing, start-up.
See
Investment capital

 

Flash presentations

 

Flickr Creative Commons

 

Flip Video camcorders

 

Forecasting

 

business-plan

 

caveats

 

unemployment

 

Four-Hour Workweek, The
(Ferriss)

 

Freebies

 

Freeware, Web site enhancing

 

Friends/family.
See also
Parents

 

as consultant source

 

Good Guy Deals for

 

link-swapping with

 

as partners

 

scheduling time with

 

Fund-raising, start-up

 

caveats

 

personal resources

 

Gannett

 

Garage Technology Ventures

 

Garland, David Siteman

 

General Motors

 

Generational views

 

Generation Y

 

debt load of

 

entitlement issues

 

options of

 

spoiling of

 

Gerber, Ellen (author’s mother)

 

Gerber, Scott (author)

 

backstory

 

college internship

 

contacting online

 

entrepreneurial mind-set

 

first start-up

 

high school years

 

NYU graduate

 

Globalization issues

 

Gmail

 

Goal setting

 

Good Guy Deals

 

Google

 

AdWords

 

Alerts

 

Analytics

 

Apps

 

as brand

 

SEO

 

as start-up

 

Trends

 

Grammar

 

Great Depression

 

Guess and Checklist action steps

 

Guillebeau, Chris

 

Health benefits

 

Healthy lifestyle

 

Hiring tips.
See under
Employees

 

Hobbies

 

business value of

 

customer bonding and

 

in healthy lifestyle

 

HootSuite

 

Hotmail

 

How to Change the World (Kawasaki blog)

 

Hsieh, Tony

 

Hyperlinks

 

Image

 

brand (
see
Brand message)

 

company

 

Inc.
magazine

 

Incentives

 

Inflation-adjusted wage comparisons

 

Intellectual property

 

Interest, minimizing

 

Internal operations.
See
Operations, internal

 

Internet

 

as productivity enhancer

 

prospecting leads

 

SEO

 

tips for business use

 

Internet-generated income, caveats

 

Internships

 

Investment capital

 

Invoicing

 

expediting payment

 

online services for

 

iPhone

 

iTunes

 

I Will Teach You to Be Rich
(Sethi)

 

Jantsch, John

 

Jeeves

 

Jobs

 

dearth of

 

disadvantages of

 

Kabani, Shama

 

Kawasaki, Guy

 

Keywords, optimizing

 

Kiyosaki, Robert T.

 

Language issues

 

avoiding jargon

 

branding-related

 

in business plans

 

Lawsuits

 

Lawyers

 

Layoffs

 

Leadership

 

Leads, generating

 

Legal issues

 

libeling competitors

 

partner-related

 

sales contracts

 

start-ups

 

Lehman Brothers

 

Liabilities

 

as investment drawback

 

managing personal

 

partner-related

 

Libel

 

Licenses

 

intellectual property

 

operating

 

Life burn rate analysis

 

Lifestyle

 

downgrading

 

entrepreneurial

 

healthy

 

LinkedIn

 

Luxuries, limiting

 

Lying

 

about competitors

 

image polishing

 

inadvisability of

 

overhyping product

 

Mailing addresses, high-profile

 

Marketing

 

brand message

 

don’ts

 

via philanthropy

 

public relations

 

SEO

 

social media

 

tactics

 

tips for effective

 

Markets, target.
See
Target markets

 

Market share

 

CPR analysis

 

usurping

 

Mass media

 

Media.
See
Mass media; Social media

 

Mentors

 

online

 

as productivity boosters

 

qualification issues

 

MerchantCircle

 

Meta tags

 

Michalowicz, Michael

 

Money Book for the Young, Fabulous & Broke, The
(Orman)

 

Money management

 

Gen Y and

 

techniques for

 

National Association of Colleges and Employers

 

National Institute of Occupational Safety and Health

 

Networking

 

Network Solutions

 

Net worth, personal

 

New Marketing Labs

 

Newsletters

 

guerrilla marketing

 

SEO via

 

New York University (NYU)

 

Niche markets, identifyng

 

Ning

 

Objectives, analyzing

 

Offices, business

 

paperless

 

physical versus virtual

 

One-callers

 

One-Paragraph Start-Up Plan

 

Online help.
See
Web sites

 

Operations, internal

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