The Audacity of Hops: The History of America's Craft Beer Revolution (70 page)

It was all over and “in a state of minor disrepair” “Catamount Closure Leaves Debts, Co-Founder Says Mistakes Were Made,” Modern Brewery Age, April 24, 2000.

The company's official launch; might go for $5.25 “Mayor Ed Rendell Joins Red Bell Brewing Company at First Annual ‘Taste of Philadelphia' Celebration,” PR Newswire, January 16, 1995; Frank Dougherty, “At $2.75 Apiece, They're a Strikeout,” Philadelphia Daily News, April 13, 1999, 7.

Bell told the local press and “If you deliver a good product” Tom Hals, “Red Bell Foams Over with Big Brewing Plans,” Philadelphia Business Journal, May 10, 1996, 3.

“A sea of first-time buyers” “Top 100 Philadelphia Moments #50 to #26,” Philadelphia magazine website,
www.phillymag.com/home/display/Top_100_Philadelphia_Moments_50_to_26/
.

The answers were all yes Jack Curtin, “Stockbrokers Gone Wild,” American Brewer, Summer 2006.

Red Bell might net Peter Van Allen, “Red Bell's Hangover Continues,” Philadelphia Business Journal, January 20, 2003, 1.

IPO and stock-price decline Ibid.; “Red Bell Brewing Company Responds to Recent Stock Price Decline,” Business Wire, July 9, 2001.

Pennsylvania revoked the company's brewing license Van Allen, “Red Bell's Hangover Continues.”

Too broke to go bankrupt
Ibid.

The Great Shakeout

Would be the first year Julie Flaherty, “Now, the Glass Is Half Empty; Microbreweries in the Slow Lane,” New York Times, May 30, 2000, C1.

“Milli Vanilli” entrants, “shitty beer,” and “crappy beer” Shared with the author by movement members wishing to remain anonymous.

650 bottles a minute and 200-barrel brewhouse Burton, Hops and Dreams; “Sierra Nevada Installs $2 Million Packaging Plant,” Erickson Report, March 1996,
http://www.realbeer.com/redbrickpress/erickrpt.html
. The brewhouse was installed in 1997.

Numbers of breweries Flaherty, “Now, the Glass Is Half Empty.”

Victory Abroad, Defeat at Home

Bozzini change and Production and sales dropped, too “Pete's Announces Year-End Numbers,” Modern Brewery Age, March 2, 1998.

Lost thirteen cents per share Scott Herhold, “California Microbreweries Are Over a Barrel,” San Jose Mercury News, March 15, 1998.

Share prices Ibid. Historical perspectives on share prices can also be tracked through Yahoo Finance at finance.yahoo.com.

First real off-year Kallman.

New Frederick Brewing facility and capacity details “1998: Brave New World of Beer,” Modern Brewery Age, March 22, 1999.

Gordon Biersch deal Kenneth Howe, “Brew Pub Selling Big Stake,” San Francisco Chronicle, November 21, 1995, B1.

Yakima deal and Grant's quotes Bill Virgin, “International Wine's Latest Vintage: Washington's Oldest Microbrewery,” Seattle Post-Intelligencer, January 4, 1996, B4.

A particular bugbear of Michael Jackson's Gunningham.

Offered $69 million in cash “Importer Gambrinus to Buy Struggling Pete's Brewing Company,” Bloomberg News, May 23, 1998.

Two years as pitchman Pete Slosberg, e-mail message to the author, August 18, 2012.

Had taken a lot of fun out Kallman.

Nomura as the biggest owner and fewer than 10 percent Alistair Osborne, “Nomura's £625m Gets Bass Chain of Pubs,” Telegraph (UK), February 15, 2001; Peter Bartram, Living It Lager, Director, April 2001, 48–52.

There were twelve to fourteen examples Nicola Byrne, “Dublin Calls Time on Traditional Irish Pub as Theme Bars Pull in Crowds,” Scotland on Sunday, April 29, 2001, 22.

Thirty closed in the United Kingdom “Real Ale Campaign in Ferment over Closures,” Western Daily Press (Bristol, UK), February 27, 2001, 15.

Blind taste test for seventy-five people Dick Kreck, “Micros Hurt by Imports; US Brewers Uniting to Boost Beers,” Denver Post, October 27, 1999, E04.

Part IV

Plotting a Comeback

Traders literally popped champagne
“Dow Jones Reclaims 10,000 Milestone,” CBS News, October 15, 2009.

”We're trying not to grow”
“Specialty Craft Brewers Gather in Atlanta for Annual Conference and Trade Show,”
Modern Brewery Age,
April 20, 1998.

Sales would total $10 million
Funding Universe website, accessed May 14, 2012,
www.fundinguniverse.com/company-histories/Anchor-Brewing-company-company-History.html
.

“Most of the wine in the world”
“Specialty Craft Brewers Gather in Atlanta.”

To honor the twentieth anniversary
“Mendocino Brewing Company Celebrates the 20
^th
Anniversary of New Albion Brewing Company,” Business Wire, October 23, 1997.

Tiny Humboldt Brewing Company
Ted Appel, “Humboldt Brewing Pulls Out of Chain,”
Santa Rosa (CA) Press Democrat,
December 3, 1997, E1.

Shipyard sales growth and “The lesson is”
David Sharp, “Specialty Beer Brewers Turn Focus to Local Markets as Boom Goes Flat,”
The Chicago Tribune,
May 28, 2000, C7.

Also cut back and happily distributed
Flaherty, “Now, the Glass Is Half Empty.”

Ommegang details
Wendy Littlefield, “A Very Long and Boring History of Our Careers in Beer,” BelgianExperts.com, May 4, 2011,
http://belgianexperts.com/become-a-belgian-expert/1420/a-very-long-and-boring-history-of-our-careers-in-beer/
; Ron Givens, “Cooperstown's Future Ale of Fame,”
New York Daily News,
August 28, 1998.

Henry King details and excise-tax history
Hieronymus, “Henry King.”

Often expressed a polite indifference
“Our Men in Washington,”
Modern Brewery Age,
May 12, 1997.

Vijay Mallya quote
Rick Bonino, “Say It Ain't So, Micro-Joe,”
Spokane (WA) Spokesman Review,
April 12, 2000, D1.

“McDonald's Versus Fine Food”

World Beer Cup attendance and medals details
“World Beer Cup 2000,”
Modern Brewery Age,
July 10, 2000.

“The natural dynamic is to drink less”
Ibid.

Began a decadelong slide
Bureau of Labor Statistics.

There were fewer of these as well
“What Is the Current State of the American Worker?,”
Both Sides with Jesse Jackson,
CNN transcript, September 3, 2000.

Quotes from Hindy, Jackson, Petrini, and Papazian
“World Beer Cup 2000.”

Craft Beer Logs On

Alstrom biographies and BeerAdvocate start-up details
Todd and Jason Alstrom, interview with the author, June 2, 2012; “Roots of BeerAdvocate?” April 17, 2012,
http://beeradvocate.com/community/threads/roots-of-beeradvocate.12813
.

Mark and Darci Silva biographies and RealBeer start-up details
Bernhard Warner, “Insider: The Beer Industry's Silva Bullet,”
Adweek,
September 22, 1997; “Welcome to the Executive Offices,” Real Beer website, accessed May 21, 2012,
www.realbeer.com/rbi/exec.html
.

Ale Street News
start-up details
Melissa Brady, “About
Ale Street News,” Ale Street News
website, accessed May 19, 2012,
www.alestreetnews.com/about-us.html
; Peter Genovese, “From Stout to Bitter,
Ale Street News
Covers the Industry,”
Newark Star-Ledger,
January 19, 2008.

Celebrator
start-up details, including the Iron Liver Tour
“20 Years of Brews News,”
February/March 2008,
Celebrator Beer News
website,
http://celebrator.com/archives/2008/02/cbn_topstoriessummary.html
.

21st Amendment start-up details
“The 21st Amendment Story,” 21st Amendment Brewery website, accessed June 18, 2012,
http://21st-amendment.com/company
.

RateBeer startup details; as Tucker saw it
Ken Weaver, “The Quiet Kingmaker,” Bohemian.com, May 7, 2012,
www.bohemian.com/northbay/the-quiet-kingmaker/Content?oid=2280727
; Joe Tucker, e-mail message to the author, May 2012.

At least 1,700 homebrewing clubs
Jim Lundstrom, “Homebrewing Enthusiasts Are Branching Out and Making Names for Themselves,”
Appleton (WI) Post-Crescent,
May 11, 2002, 1E; Lisa Rauschart, “Bold Brews Go Against Grain of Bland Beers,”
Washington Times,
January 25, 2001, M12.

Three thousand judges evaluating 2,668 homebrews
Rick Armon, “Beer Competition Coming Here,”
Rochester (NY) Chronicle and Democrat,
January 21, 2001, 1B.

“I remember hammering a good guy”
Magee memoir.

Uzbeki Raga Ale episode
Magee memoir. The Oregon Brew Crew confirmed the thread, though the author himself did not see it.

“It's pretty depressing to frequently”
Kendall Jones, “Which Breweries Are Overrated?” Washington Beer Blog, January 11, 2012,
www.washingtonbeerblog.com/how-does-brewery-become-overrated/
.

Motorists lined up more than a mile and a half
Webb,
Good Beer Guide Belgium,
163.

Growing Pains Again

Jeremy Cowan and Shmaltz start-up details
Jeremy Cowan with James Sullivan,
Craft Beer Bar Mitzvah
(San Francisco: Malt Shop Publishing, 2010), 183–84.

A way to divide up the nation's most competitive
Hindy and Potter,
Beer School,
243–53.

Had taken the brewery as collateral
Bryson, 14.

Bodega scene
Cowan,
Craft Beer Bar Mitzvah,
183–84.

Closings and openings
“Craft Brew Update: The Craft Brew Segment Basks in Hard-Won Stability,”
Modern Brewery Age,
May 13, 2002.

Like farming walnuts and harvesting Bordeaux grapes
Burton,
Hops and Dreams,
105–8.

Rise annually more than 5 percent
“The Craft Brew Segment Basks in Hard-Won Stability,”
Modern Brewery Age
.

Biggest brewpub chain
Greg Kitsock, “Brewpub Chains Merge, But Will It Matter,”
Washington Post,
November 22, 2010.

A $2.5 million expansion
“Boulevard Brewing Co. Plans Expansion,”
Modern Brewery Age,
August 30, 1999, 2.

$2.2 million expansion
Jason Stein, “What's Brewing? Specialty Brewers' Cups Runneth Over Thanks to High Demand,”
Wisconsin State Journal,
May 15, 2005, C1.

Sierra Nevada's late 1990s expansion
Burton,
Hops and Dreams,
105.

Would eventually produce more than 40 percent
Mike Boyer, “Local Brews Still Make Splash with Consumers,”
Cincinnati Enquirer,
September 19, 2003, 1D.

Production numbers
“The Next Beer War?”
Modern Brewery Age,
March 25, 2002, 8; Adam Nason, “New Belgium Celebrates 20th Anniversary on June 28th,” Beerpulse.com, June 21, 2011,
http://beerpulse.com/2011/06/new-belgium-celebrates-20th-anniversary-on-june-28th/
.

”For a while”
Gerry Khermouch, “Having a Blast During the Great Beer ‘Bust,'”
Brandweek,
January 17, 2000, cover story.

David Geary had realized
Geary interview.

More modern small breweries
“Craft Brew Update: The Craft Brew Segment Basks.”

Charlie Papazian put together a slideshow and the movement's professionalization
Ibid.

“Queen of Carbs”
“Anheuser-Busch Brews Bitter Beer Battle,” Associated Press, May 23, 2004.

Jackson excerpt
“Miller Merger Could Be a Good Thing,” taken from Jackson's speech to the Craft Brewers Conference, Beer Hunter website, June 8, 2002,
www.beerhunter.com/documents/19133-001728.html
. Used with permission.

Still the Latest Thing

Vinnie Cilurzo biography and Blind Pig details Vinnie Cilurzo, interview with the author, April 2012.

Worked at his parents' winery “Cilurzo Winery Pursues Fine Wine Crafting in Temecula Valley,” Inland Empire Business Journal, November 1998, 9.

Electric Dave details Tom Miller, “This Brew's for You,” Arizona Trend, January 1989, 75.

Arizona brewing history Ed Sipos, “A-1: The Western Way to Say Welcome,” American Breweriana Journal, January/February 1998, accessed May 25, 2012,
www.beerhistory.com/library/holdings/arizona-sipos.shtml
.

Bandersnatch details Kerry Lengel, “Bandersnatch Low-Key and Likes It That Way,” Arizona Republic (Phoenix), January 29, 2003.

Happily drank at least six bottles' worth Miller, “This Brew's for You.”

Arrest for marijuana smuggling and equipment in the hands of other brewers Cilurzo; Kerry Lengel, “Eccentric Electric Bisbee Brewer Content with Small Operation,” The Arizona Republic (Phoenix), March 27, 2002, 5F.

6 percent alcohol by volume and 92 IBUs in bitterness Cilurzo.

First mainstream-media reference “Coors' Deal with Bass Is Not the Apocalypse,” Alameda (CA) Times-Star, January 30, 2002.

Vineyards brewing Cilurzo; Tina Caputo, “The B-Word Comes to the Wine Country,” Wines & Vines, June 1, 1998, 71.

Reopened Russian River as a seven-thousand-square-foot brewpub Bob Norberg, “Downtown Renaissance Continues,” Santa Rosa (CA) Press Democrat, February 13, 2004, E1.

Bricktown Brewery details and quote Tim Goral, “Annual Microbrewery Report,” Modern Brewery Age, May 10, 1993, S12.