The Audacity of Hops: The History of America's Craft Beer Revolution (72 page)

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Italicized page references indicate illustrations.

Footnotes are referenced with “n” following the page number.

Abbey Ale,
179

Abita Brewing Company,
141

airline contracts,
35
,
307–8

A. J. Gordon's Brewing Company,
229

Alaskan Amber,
134

Alaskan Brewing Company,
131–34
,
133
,
295

Alcohol, Tobacco, and Firearms (ATF),
58
,
251

alcohol content,
21
,
29
,
38
,
174
,
300
,
304

Ale Street News
,
284
,
286

Alex (dog),
252n

Alexander, Dave,
120
,
121

Alexander, Diane (née Coja),
120

All About Beer
,
124
,
188–89
,
192
,
193
,
288–89
,
315

Allagash Brewing,
339

Allen, Joe,
8

Allen, Ken,
206
,
290

Alpine Village Hofbrau,
256

Alstrom, Todd and Jason,
282
,
322

aluminum cans,
8
,
25
,
77

Amateur Brewer
(renamed
American Brewer
),
18
,
61
,
123
,
192

American Beer,
134

American Craft Beer Week,
333

American Homebrewers Association (AHA)

competitions and awards,
74
,
135

conferences of,
91

festivals sponsored by (
see
Great American Beer Festival)

founding of,
34
,
62
,
80–81

headquarters location,
92

magazine subscriptions offering membership to,
60

marketing directors of,
81

membership statistics, early,
81

American Originals,
225

American Specialty and Craft Beer Company,
220

Anchor Brewing Company

advertising,
27

awards,
103

beer-tasting events featuring,
121

bottling and productivity expansion,
24–27

brewery rating,
329

craft brewer definitional qualities inspired by,
10–11
,
314

distribution,
24
,
26–27
,
69
,
276
,
327

employees at,
23
,
24
,
27
,
27

finances and profitability,
76

as grain supplier,
75

history,
3
,
5
,
7–8
,
9

international beer guidebooks featuring,
48

Jackson's top beers featuring,
187

labeling,
10
,
111

location and relocation,
18
,
69

Maytag inspecting kettles at,
25

Pelosi press conference at,
341–42

pricing,
27

product development,
27–28
,
35–39

production statistics,
69
,
128
,
276
,
327

purchase and revival of,
4–5
,
9–11
,
24

sale of,
326–29

television series featuring,
164–65

visitors to,
18–19
,
33
,
41
,
42
,
57
,
68–69
,
132

Anchor Christmas Ale,
69
,
165
,
174

Anchor Porter,
36
,
69

Anchor Steam

description,
4
,
5

fans of,
68
,
117n
,
216
,
255
,
257
,
325

online reviews,
285

popularity of,
231

serving temperature recommendations,
91–92

Andeker,
41

Anderson, Will,
152

Anderson Valley Brewing Company,
206
,
290

Angeles Brewing Company,
257

Anheuser, Eberhard,
29

Anheuser-Busch

consolidations and mergers,
337–38

copyright infringement accusations by,
252

craft beer boycott of,
253–54

craft beer investments of,
208
,
209–10
,
328

distribution control,
221
,
222–23
,
224
,
234
,
267

false advertising accusations by,
248
,
249
,
250
,
252–53
,
254
,
340

festival attendance,
92

headquarters,
xiv
,
223

history,
8
,
210

labeling legislation petitions,
251

marketing and advertising,
29
,
122
,
184
,
297

market share,
28
,
31
,
89
,
160
,
224–25

packaging innovation and growth,
13

product development,
30
,
41
,
89
,
122
,
205–6
,
224–25

production statistics,
24
,
25–26
,
179

sales statistics,
29
,
224–25

states dominated by,
303

Appleton, Frank,
136

Arizona Brewing Company,
300

Arizona brewing history,
299–300

Arrogant Bastard Ale,
259–60

Association of Brewers (AB)

breweries and brewpubs, statistics,
294

breweries and brewpubs production statistics,
161

conferences of (
see
Craft Brewers

Conference)

craft brewer official definitions,
251–52

festivals of (
see
Great American Beer Festival)

magazines of,
172
,
188
,
313

merger with Brewers Association of America,
312–14

during shakeout,
267

Slow Food trade show participation,
310–11

team of,
144

World Beer Cup of,
280
,
313

Atkins, Jeff,
268

Atlantic Monthly
,
126
,
323

August Schell Brewing Company,
156
,
306

Averill, Gordon,
101–2

Avery Brewing,
339

Aztec Brewing Company,
255

Babin, Jack,
284