The Mobile MBA: 112 Skills to Take You Further, Faster (Richard Stout's Library) (28 page)


Analytical and insightful.
Doesn’t get people and achieves nothing.


Very goal focused.
Ambitious, tramples over people.


Entrepreneurial.
Not a team player; largely uncontrollable; won’t fit in.


Great team player.
Yes man; little drive or initiative; blindly follows insane orders.


Good networker.
Politically devious and untrustworthy.


Honest and reliable.
I can find no meaningful strengths in this person.


High achiever.
Puts self ahead of anything or anyone else.


Empathetic.
Likes hugging people and trees; expect neither action nor insight.


Mature.
Past it, low energy levels.


Expert.
Anorak who will bore you to tears, cannot manage and lives in a silo.


Strong values.
Opinionated, fully signed up member of the awkward squad.


Outstanding leader.
“My way or no way” person who does not like working for others.


Diligent.
Boring plodder who stays in the box.


Action oriented.
Shoots first, thinks second; dangerous liability.


Strong track record of success.
Good at telling fairy stories; likes to steal the credit.

All of this confirms what most job seekers fear: you can’t win. Whatever you say or do will be taken down as evidence and will be used against you. But at least if you know how your cynical interviewer will twist everything against you, you will be better prepared for the ritual humiliation of the interview process

Manage your profile

Mark Othello’s words well: “Reputation, reputation, reputation! Oh, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial.” Reputation is everything. And this is where you discover that you have three lives with three different reputations:

• Your self-image and the reputation you think you deserve

• Your reputation as colleagues perceive it (claim to fame and style)

• Your reputation as captured by technology

More or less invariably, our own view of our reputation is better than our other two sorts of reputation. But it is our reputation as seen by colleagues and captured by technology which counts: our self-image is important, but only to ourselves.

What it takes to be a leader

Most leadership gurus tell you half the truth, at best, about what it takes to be a leader. They will tell you about the need for vision, handling people, dealing with crises and all the other good stuff that makes up the corporate speaking circuit. Here are 10 vital qualities you are less likely to hear them talk about:

The 10 vital qualities

1. Sleeping on planes and dealing with jet lag.
In any large organization, a leader will spend a large amount of time on planes: I did 250,000 miles a year. The routine was simple: one glass of champagne and one melatonin pill 40 minutes before take-off, and I would be able to sleep all the way. Business class is not for fancy meals and watching movies: it is for work or sleep.

2. Working in vehicles.
If you cannot work in taxis and cars, you will waste more time than you can afford. Staring out of the window mindlessly is not good.

3. Dieting.
Leaders are surrounded by biscuits, cookies, and other corporate death food; and then there are the inevitable lunches, dinners, and hotel breakfasts. Either learn to love the fruit, or start jogging. Or die early as an obese alcoholic. But to this day, some firms demand that you “put your liver on the line”: if you do not drink and entertain, you fail. Pick your diet to fit your firm.

4. Ruthless time management.
Lines were invented to let leaders catch up with emails and phone calls; ditch or delegate everything you can; fix appointments around your schedule, not around other people’s.

5. Work the politics.
Find the right assignments, right support, and right mentors. Set expectations well. Negotiate budgets hard. Wake up to the reality of corporate life.

6. Be ambitious
, for your organization and yourself. Stretch yourself and your team to achieve more than ever; keep on learning and growing. Don’t accept excuses, don’t be a victim: take responsibility.

7. Learn to speak well:
to small groups, to individuals, and to large groups. As one tribal elder told me: “Words are like gods: words create whole new worlds in someone’s head. So use words well.” For many people, having a tooth extracted is less daunting than speaking in public. But it is a skill anyone can develop, with practice, over the years. And leaders must have this skill.

8. Be able to deal with the tantrums:
be they moody receptionists, clients, or staff, while being positive and constructive all the time.

9. Learn to be unreasonable in setting goals
and not accepting excuses: know how to stretch people to overachieve.

10. Have endless self-confidence and resilience
, especially when disaster looms and everyone else is running around like a headless chicken: take responsibility, take control, take action, and move to the solution.

These qualities add up to a person who is pretty driven. Leaders are often not comfortable people to be with. Not surprisingly, many people prefer to keep their humanity and their life than make the sacrifices to get to the top.

When I first started out, my boss told me: “One of the benefits of this job is that you will never suffer the rush hour. You will arrive before it and leave after it.” And if you keep that lifestyle going for 10–20 years, you can reach the top. It was not a good choice, but at least it was a clear choice.

Choose well, and whatever your journey, enjoy it.

Index

accountability
see
responsibility

accounts
30
,
44

5
,
55

6
,
61

accruals

budgets and
53

cash and
53
,
55

6

acquisitions
12

13
,
57

add-ons and pricing
27

adversity, coping with
148

9
see also
crises

advertising
21

4

alcohol
138
,
182

allies
130
see also
networks
and
sponsors

Amazon
7

ambition
175

anchoring
27
,
133
,
136

7
,
164

appearance
166

7

aptitude tests
69

arguments
see
disagreements

asking
122

assertiveness
146

assumptions

numbers and
38

9
,
40
,
46

7
,
50
see also
expectations

attitudes
29
,
33
,
82
,
133

controlling one’s own
124
,
135

needed for leadership
182

3

to training
70

2
see also
personality types

audience, advertising and
21
,
22

automation
59

averages
26
,
29
,
39

bait and switch pricing
27

balance, work–life
142

3

balanced scorecard
54

5

barcodes
x

basic skills
154
,
175

6

BCG
2

BCG grid
2

behavior, statements and
29
,
33

beliefs
see
assumptions
and
attitudes

benefits

advertising and
21
,
23

customer decision making and
32

3

beta
see
CAPM

BFO
5

blame
see
responsibility

blue ocean strategy
3
,
15

bonuses
74
,
75
,
77

bosses

managing
175

6

and motivation
104

and networks
129

team members’ expectations of
97

9

BPR
see
reengineering

brand character
21
,
23

brevity
7

briefing advertising agencies
21

2

budgets

controlling
52

3

incrementalism
6

managing
51

2
,
61

3

negotiating
49

51

overseeing
52

3

setting
50

1

Buffett, Warren
76

businesses

agendas, strategy and
5

culture
75

7

decision making in
131

failure
2

financial models
42

3

financing
41

2

focus
10

growth and decline
73

individual survival and
63

4

restructuring
88

91

size, and politics
177

sources of information on
30

2

starting
16

18

strategy
see
strategy

buying decisions
29
,
32

3
,
34

“Cs” of marketing
20

1

campaigns
59

60

CAPM (Capital Asset Pricing Model)
45

7
,
48
,
49

career progression
150

1
,
170

8

caring
104

5
,
106
,
166

cash flow
45

accruals and
53
,
55

6

causality
39

celebration
see
praise

change
82

3

method changes
58

60

natural and campaign
59

60

in organization culture
76

7

changing jobs
150

1
see also
CVs

channels
5
,
20

character types
118

20
,
177

8

charisma
99

choice
142

3
,
147

8

offering
134
,
137
see also
decision making

Churchill, Winston
119

CIPD study on training
70

clarity
23
,
102
,
105

6

Clausewitz, Carl von
125

cleaning products
10
,
22
,
23
,
25
,
33

co-creation
3
,
14

15
,
29

coaching
71

2
,
106

9
,
132
see also
training

Coca-Cola
8
,
33

collaboration
117
see also
networks

colleagues
116

17
,
130

rules for dealing with
117
see also
bosses
and
teams

communication
100

1
,
109
,
154

65

in crises
98
,
135

medium of
163
,
165

and motivation
105

6

and organization culture
77

SPIN approach
112

13
see also
advertising
,
disagreements
,
listening
,
presentations
and
praise

companies
see
businesses

compensation
74

5
,
77

competence, basic
154

competence, core
3
,
14

competition/competitors

colleagues as
116

information on
30

2

marketing and
20

networking and
130

pricing to
24
,
27

strategy and
4

5
,
7
,
8

competitive advantage
8

9
,
15
,
29

complaints
14

complication/simplicity
see
simplicity

compounding
39

conciseness
7

conferences
137

8

confidence
98

conflict
125
see also
disagreements

confusion
34

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