The Power of Habit: Why We Do What We Do in Life and Business (38 page)

Read The Power of Habit: Why We Do What We Do in Life and Business Online

Authors: Charles Duhigg

Tags: #Psychology, #Organizational Behavior, #General, #Self-Help, #Social Psychology, #Personal Growth, #Business & Economics

Creating small groups, however, isn’t enough. When Warren asked people what they discussed in one another’s living rooms, he discovered they talked about the Bible and prayed together for ten minutes, and then spent the rest of the time discussing kids or gossiping. Warren’s goal, however, wasn’t just to help people make new friends. It was to build a community of the faithful, to encourage people to accept the lessons of Christ, and to make faith a focus of their lives. His small groups had created tight bonds, but without leadership, they weren’t much more than a coffee circle. They weren’t fulfilling his religious expectations.

Warren thought back to McGavran, the author. McGavran’s philosophy said that if you teach people to live with Christian habits, they’ll act as Christians without requiring constant guidance and monitoring. Warren couldn’t lead every single small group in person; he couldn’t be there to make sure every conversation focused on Christ instead of the latest TV shows. But if he gave people new habits, he figured, he wouldn’t need to. When people gathered, their instincts would be to discuss the Bible, to pray together, to embody their faith.

So Warren created a series of curriculums, used in church classes and small group discussions, which were explicitly designed to teach parishioners new habits.

“If you want to have Christ-like character, then you just develop the habits that Christ had,” one of Saddleback’s course manuals reads. “All of us are simply a bundle of habits.… Our goal is to help you replace some bad habits with some good
habits that will help you grow in Christ’s likeness.”
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Every Saddleback member is asked to sign a “maturity covenant card” promising to adhere to three habits: daily quiet time for reflection and prayer, tithing 10 percent of their income, and membership in a small group. Giving everyone new habits has become a focus of the church.

“Once we do that, the responsibility for spiritual growth is no longer with me, it’s with you. We’ve given you a recipe,” Warren told
me. “We don’t have to guide you, because you’re guiding yourself. These habits become a new self-identity, and, at that point, we just need to support you and
get out of your way.”
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Warren’s insight was that he could expand his church the same way Martin Luther King grew the boycott: by relying on the combination of strong and weak ties. Transforming his church into a movement, however—scaling it across twenty thousand parishioners and thousands of other pastors—required something more, something that made it self-perpetuating. Warren needed to teach people habits that caused them to live faithfully not because of their ties, but because it’s who they are.

This is the third aspect of how social habits drive movements: For an idea to grow beyond a community, it must become self-propelling. And the surest way to achieve that is to give people new habits that help them figure out where to go on their own.

As the bus boycott expanded from a few days into a week, and then a month, and then two months, the commitment of Montgomery’s black community began to wane.

The police commissioner, citing an ordinance that required taxicabs to charge a minimum fare, threatened to arrest cabbies who drove blacks to work at a discount. The boycott’s leaders responded by signing up two hundred volunteers to participate in a carpool. Police started issuing tickets and harassing people at carpool meeting spots. Drivers began dropping out. “It became more and more difficult to catch a ride,” King later wrote. “Complaints began to rise. From early morning to late at night my telephone rang and my doorbell was seldom silent. I began to have doubts about the ability of the Negro
community to continue the struggle.”
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One night, while King was preaching at his church, an usher ran up with an urgent message. A bomb had exploded at King’s house
while his wife and infant daughter were inside. King rushed home and was greeted by a crowd of several hundred blacks as well as the mayor and chief of police. His family had not been injured, but the front windows of his home were shattered and there was a crater in his porch. If anyone had been in the front rooms of the house when the bomb went off, they could have been killed.

As King surveyed the damage, more and more blacks arrived. Policemen started telling the crowds to disperse. Someone shoved a cop. A bottle flew through the air. One of the policemen swung a baton. The police chief, who months earlier had publicly declared his support for the racist White Citizens’ Council, pulled King aside and asked him to do something—anything—to stop a riot from breaking out.

King walked to his porch.

“Don’t do anything panicky,” he shouted to the crowd. “Don’t get your weapons. He who lives by the sword
shall perish by the sword.”
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The crowd grew still.

“We must love our white brothers, no matter what they do to us,” King said. “We must make them know that we love them. Jesus still cries out in words that echo across the centuries: ‘Love your enemies; bless them that curse you; pray for them that despitefully use you.’ ”

It was the message of nonviolence that King had been increasingly preaching for weeks. Its theme, which drew on the writings of Gandhi and Jesus’s sermons, was in many ways an argument listeners hadn’t heard in this context before, a plea for nonviolent activism, overwhelming love and forgiveness of their attackers, and a promise that it would bring victory. For years, the civil rights movement had been kept alive by couching itself in the language of battles and struggles. There were contests and setbacks, triumphs and defeats that required everyone to recommit to the fight.

King gave people a new lens. This wasn’t a war, he said. It was an embrace.

Equally important, King cast the boycott in a new and different light. This was not just about equality on buses, King said; it was part of God’s plan, the same destiny that had ended British colonialism in India and slavery in the United States, and that had caused Christ to die on the cross so that he could take away our sins. It was the newest stage in a movement that had started centuries earlier. And as such, it required new responses, different strategies and behaviors. It needed participants to offer the other cheek. People could show their allegiance by adopting the new habits King was evangelizing about.

“We must meet hate with love,” King told the crowd the night of the bombing. “If I am stopped, our work will not stop. For what we are doing is right. What we are doing is just. And God is with us.”

When King was done speaking, the crowd quietly walked home.

“If it hadn’t been for that nigger preacher,” one white policeman later said, “we’d all be dead.”

The next week, two dozen new drivers signed up for the car-pool. The phone calls to King’s home slowed. People began self-organizing, taking leadership of the boycott, propelling the movement. When more bombs exploded on the lawns of other boycott organizers, the same pattern played out. Montgomery’s blacks showed up en masse, bore witness without violence or confrontation, and then went home.

It wasn’t just in response to violence that this self-directed unity became visible. The churches started holding mass meetings every week—sometimes every night. “They were kind of like Dr. King’s speech after the bombing—they took Christian teachings and made them political,” Taylor Branch told me. “A movement is a saga. For it to work, everyone’s identity has to change. People in Montgomery had to learn a new way to act.”

Much like Alcoholics Anonymous—which draws power from group meetings where addicts learn new habits and start to believe by watching others demonstrate their faith—so Montgomery’s citizens
learned in mass meetings new behaviors that expanded the movement. “People went to see how other people were handling it,” said Branch. “You start to see yourself as part of a vast social enterprise, and after a while, you really believe you are.”

When the Montgomery police resorted to mass arrests to stop the boycott three months after it started, the community embraced the oppression. When ninety people were indicted by a grand jury, almost all of them rushed to the courthouse to present themselves for arrest. Some people went to the sheriff’s office to see if their names were on the list and were “disappointed when they were not,” King later wrote. “A once fear-ridden people had been transformed.”

In future years, as the movement spread and there were waves of killings and attacks, arrests and beatings, the protesters—rather than fighting back, retreating, or using tactics that in the years before Montgomery had been activist mainstays—simply stood their ground and told white vigilantes that they were ready to forgive them when their hatred had ceased.

“Instead of stopping the movement, the opposition’s tactics had only served to give it greater momentum, and to draw us closer together,” King wrote. “They thought they were dealing with a group who could be cajoled or forced to do whatever the white man wanted them to do. They were not aware that they were dealing with Negroes who had been freed from fear.”

There are, of course, numerous and complex reasons why the Montgomery bus boycott succeeded and why it became the spark for a movement that would spread across the South. But one critical factor is this third aspect of social habits. Embedded within King’s philosophy was a set of new behaviors that converted participants from followers into self-directing leaders. These are not habits as we conventionally think about them. However, when King recast Montgomery’s
struggle by giving protesters a new sense of self-identity, the protest became a movement fueled by people who were acting because they had taken ownership of a historic event. And that social pattern, over time, became automatic and expanded to other places and groups of students and protesters whom King never met, but who could take on leadership of the movement simply by watching how its participants habitually behaved.

On June 5, 1956, a panel of federal judges ruled that Montgomery’s bus
segregation law violated the Constitution.
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The city appealed to the U.S. Supreme Court and on December 17, more than a year after Parks was arrested, the highest court rejected the final appeal. Three days later, city officials received the order: The buses had to be integrated.

The next morning, at 5:55
A.M.
, King, E. D. Nixon, Ralph Abernathy, and others climbed on board a city bus for the first time in more than twelve months,
and sat in the front.
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“I believe you are Reverend King, aren’t you?” asked the white driver.

“Yes, I am.”

“We are very
glad to have you this morning,” the driver said.
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Later, NAACP attorney and future Supreme Court justice Thurgood Marshall would claim that the boycott had little to do with ending bus segregation in Montgomery. It was the Supreme Court, not capitulation by either side, that changed the law.

“All that walking for nothing,” Marshall said. “They could just as well have waited while the bus case went up through the courts, without all the
work and worry of the boycott.”
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Marshall, however, was wrong in one important respect. The Montgomery bus boycott helped birth a new set of social habits that quickly spread to Greensboro, North Carolina; Selma, Alabama; and Little Rock, Arkansas. The civil rights movement became a wave of sit-ins and peaceful demonstrations, even as participants were violently beaten. By the early 1960s, it had moved to Florida, California,
Washington, D.C., and the halls of Congress. When President Lyndon Johnson signed the Civil Rights Act of 1964—which outlawed all forms of segregation as well as discrimination against minorities and women—he equated the civil rights activists to the nation’s founders, a comparison that, a decade earlier, would have been political suicide. “One hundred and eighty-eight years ago this week, a small band of valiant men began a long struggle for freedom,” he told television cameras. “Now our generation of Americans has been called on to continue the unending search for justice within our own borders.”

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