Read Use Your Head to Get Your Foot in the Door Online

Authors: Harvey Mackay

Tags: #Business & Economics, #Careers, #Job Hunting

Use Your Head to Get Your Foot in the Door (17 page)

“Last tweet?”
© The New Yorker Collection 2009 David Sipress from
cartoonbank.com
. All Rights Reserved.
Chapter 34
Don’t Be Blackballed
by Your BlackBerry
 
 
 
In a 2009
New York Times
article, author Alex Williams recalls how a Dallas “college student sunk his chance to have an internship at a hedge fund . . . when he pulled out a BlackBerry to look up a fact to help him make a point during his interview, then lingered—momentarily, but perceptibly—to check a text message a friend had sent.”
“A third of more than 5,300 workers polled in May by Yahoo HotJobs, a career research and job listings Web site,” according to Williams, “said they frequently checked e-mail in meetings. Nearly 20 percent said they had been castigated for poor manners regarding wireless devices.”
“Students bring their cell phones or they’re on them when they walk into a meeting,” business etiquette consultant Gail Madison told me. “I had one student who was calling on a cell phone while texting on another at the same time. My hair just about caught on fire!”
In meetings within companies, many attendees now use their BlackBerrys or iPhones to conduct a running commentary on the session. The BlackBerry messages will often be jeering raspberries at the presenter. “You’ll have half the participants BlackBerrying each other as a submeeting, with a running commentary on the primary meeting,” according to the Williams article. “BlackBerrys have become like cartoon thought bubbles.”
When your interviewer plays with his or her smartphone in your presence, it’s none of your business. If I had a multimillion-dollar prospect talking with his infant grandchild or playing a video game while I pitched my company, I’d find a way to let that slight roll off my back. I’d only be worried if someone with that kind of attention span and obvious disregard for people would be around next year to renew the contract.
The
New York Times
article quotes Nancy Flynn, an Ohio consultant, on a seriously incorrect opinion held by many: “People mistakenly think that tapping is not as distracting as talking . . . In fact, it can be every bit as much if not more distracting. And it’s pretty insulting to the speaker.”
If you’re on a job interview, the rules are clear, and there isn’t a lot of wiggle room to make them any looser:
• Turn off your smartphone before you go into an interview.
• Do not be seen talking on your phone when you go into an interview.
• Do not be seen reaching for your phone as you leave an interview.
• Don’t boast about the amount of time you spend talking or texting on your smartphone during the day.
• Try to find a way to point out that you discipline your cell phone and Internet time for productive results, and then actually do it!
Companies are increasingly aware of the huge amounts of time people waste on the latest gadgets. They want employees who have the self-discipline to use these tools wisely.
Two more afterthoughts: A wacko ringtone on your phone may wow your friends, but it can paint you as a goofball if it goes off someday when you and your new CEO are unexpectedly riding fifty floors in the same elevator.
Lastly, Gail Madison recommends checking the outgoing message on your cell phone. If it says “Yo, dude, you’ve reached Hot Mama”—it’s time to retool.
Mackay’s Moral:
Companies want to hire pros
who are linked into the latest technology, not
junkies who are hooked on it.
Quickie—Twitter: Risk and Risqué
The headline for a Twitter article by David Phelps in the
Minneapolis Star Tribune
offered a caution: “put a lid on tweets” before starting a job search. Phelps reported on one PR agency candidate who “tweeted herself directly out of a job interview.” The agency said “she was negative and critical of other agencies” in her tweets and other Web hits. The agency was concerned what sentiments she might voice about them or their customers.
In June 2009, Twitter received widespread praise for sparking political change in Iran by instantly publicizing demonstrations. It pulled focus to the “Angel of Iran”—a young woman whose slaying was videotaped by a bystander. Twitter can be equally powerful in derailing careers in image-conscious companies. Let’s face it. In today’s harum-scarum economy, would you rather hire tact or temerity?
Social networking sites—such as Twitter, Facebook, and LinkedIn—are now checked as carefully as résumés once were. In the Phelps article, Amy Langer, a placement firm cofounder, says, “It’s becoming part of the vetting process.” That’s because social and business networking are now tangled up in one very visible maze. When you tweet an awesomely bad partying photo of yourself on a social site, you can easily crater your career on the professional side.
We live in a stressful world. There’s a big temptation to share your inner feelings, trials, and zany ballistic moments. Just because your pals do it, why follow those lemmings off the cliff?
Risks are everywhere. In the Phelps article, one female exec “suffered serious career damage when a boyfriend posted a seminude picture of her on her Facebook page.” By the way, turn the tables and play the vetting game in the other direction. Before you get involved with your next boyfriend, be sure to vet him on the Web.
FILL IN THE BLANKS
Chapter 35
Plugging Holes in Your Résumé
Food Network chef Robert Irvine trained on Britain’s Royal Yacht
Britannia
, served on the kitchen staff of the West Wing of the White House, and was executive chef for several cruise lines. Pretty good credentials. Good enough for most people. But not good enough for Robert Irvine.
He aerated more fluff in his résumé than a three-star Michelin chef whisks in a soufflé on a good day. For example, he said he was a knight commander of a royal order, that he had a degree from the University of Leeds, that he had been a chef in the White House proper, and that he had been directly involved in creating the wedding cake for Prince Charles and Lady Di. A 2008 article in the
St. Petersburg Times
revealed he had none of these latter credentials, and Irvine was replaced as host of
Dinner: Impossible
—only rejoining the show in 2009, with a heftily corrected bio.
In 2001, George O’Leary became head coach for the University of Notre Dame football team. Days afterward, incredible inaccuracies in his résumé appeared in the press. He claimed to have a master’s degree from a school that never existed and contended he had three letters in football from the University of New Hampshire. The facts: He hadn’t played in a single game. His résumé padding prompted the school to ask for his resignation.
In 2006, the Minnesota Vikings hired Fran Foley as VP of player personnel. According to the
Minneapolis Star Tribune
, Foley’s résumé “described his coaching jobs at three schools—Colgate, the Citadel and Rutgers—as full-time assistant coaching jobs, when in fact he was a graduate assistant.” He also exaggerated “his college playing career at Framingham State College.” Incredibly, according to the
Star Tribune
, Foley “ascended to a position in which he will be responsible for hiring and firing the people charged with assessing the talent and character of the players.” Needless to say, Foley was quickly replaced.
Also in 2006, David Edmondson resigned as CEO of RadioShack when the
Fort Worth Star-Telegram
learned that college degrees he claimed to have in theology and psychology were bogus.
Our ability to read résumés has advanced eons from what it was ten or twenty years ago. Before you engage some flack to puff up a career that wasn’t, consider these options:

Leave periods blank that you can’t account for rather than bluffing.
If you don’t want to write about it in the document, be prepared to describe the lapse in person. Even better, have one of your references ready to explain that this was a difficult time in your life. Companies are largely less worried about what you did—provided it wasn’t a felony—and far more concerned if you are likely to do it again.

Don’t put a shine on lateral moves or demotions.
They felt you weren’t ready. You disagreed. They downgraded your job. You had no say in it. Corporate people know best of all that corporations don’t always have a clear or kosher motive for what they do.

Work from the present backward.
You aren’t trying to prove you lived a flawless life, birth certificate forward. You’re out to prove you’re a competent and qualified human asset today.

Don’t ever lie about academic, military service, or professional certification credentials.
Somehow and some way this disinformation will find its way back to you. Furthermore, don’t ever let well-meaning people overstate your background, even when it seems innocent and justified.
Mackay’s Moral:
Few things explode more easily than an
overly inflated résumé.
“I’m fifty-three, but I have the résumé of a much younger man.”
© The New Yorker Collection 2009 Barbara Smaller from
cartoonbank.com
. All Rights Reserved.
Chapter 36
Imagination:
There’s Just No Substitute
 
 
 
An elderly man living in Phoenix calls his son in New York and says, “I hate to ruin your day, but I have to tell you that your mother and I are divorcing. Forty-five years of misery is enough.”
The son gets all excited and responds, “Pop, what are you talking about? You can’t divorce Mom after all these years. That’s crazy.”
“It may be crazy,” says the old man, “but I am going to tell her on this coming Thanksgiving Day! It will be the last one we spend together!”
Frantically, the son calls his sister in Chicago and she explodes: “Like heck they’re getting a divorce. We’re both going to fly to Phoenix tomorrow and talk some sense into Dad! I don’t care if it is Thanksgiving!”
Then she calls her father and shouts at him over the phone, “Do you hear me? Don’t you dare do a thing until Brother and I get there tomorrow.” Then she hangs up.
The old man hangs up his phone and turns to his wife. “OK,” he says with a smile, “they are coming for Thanksgiving and paying their own way. Now what do we tell them for Christmas?”
That’s what I call creativity at its best. Studies show there’s no link between intelligence and creativity. However, we can
all
become more creative if we put our minds to it.
Creativity certainly helps in finding jobs. I say, don’t be boring. Don’t be predictable. Don’t be just another candidate. Stand out. Be different. Use a little creativity.
Here are some examples of people who used creativity to land a job:
• A person who had been out of work for four months saw an ad for her dream job with a local TV station. The standard tactic, a cover letter with a copy of her résumé, netted absolutely nothing. So, she launched a more imaginative campaign, which included letters from the fellow she was going with, from her lawyer, from her eighty-year-old mother, even from her priest, who wrote, “I’m enclosing this in hopes that you will hire her. It’s depressing to look at her sad face, and besides, we haven’t had a donation from her in months.”
• A candidate for a teaching job with the Minneapolis Public Schools sent a singing telegram praising her skills. “When people sell themselves in a creative way, it does attract attention,” said the person who hired the candidate.
• An advertising applicant won a job at an ad agency when he sent out a creative mailer touting his services. When the cover was opened, the inside page showed a photo of the candidate standing next to a sign that read, “I’m the One.”
• A contender for the marketing director position at an arena where professional basketball is played sent her résumé and cover letter in a sneaker with the comment, “Now that I’ve got one foot in the door, how about the other?”

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