Authors: Martin Lindstrom
1.
See
http://www.groundreport.com/Media_and_Tech/Largest-TV-Audience-In-History-Super-Bowl-XLIII_2/2883568
.
2.
Jochen Gebauer and Constantine Sedikides, “Yearning for Yesterday,”
Scientific American Mind
, July/August 2010.
3.
Ibid.
4.
Ibid.
5.
T. R. Mitchell, L. Thompson, E. Peterson, and R. Cronk, “A Theory of Temporal Adjustments in the Evaluation of Events: Rosy Prospection & Rosy Retrospection,” in
Advances in Managerial Cognition and Organizational Information-Processing
, vol. 5, eds. C. Stubbart, J. Porac, and J. Meindl (Greenwich, CT: JAI Press, 1994), pp. 85–114.
6.
K. A. Braun-LaTour, M. S. LaTour, J. E. Pickrell, and E. F. Loftus, “How and When Advertising Can Influence Memory for Consumer Experience,”
Journal of Advertising
33, no. 4 (December 2004): 7–25.
7.
Robert M. Sapolsky, “Open Season,”
New Yorker
, March 30, 1998, p. 57 (available at
http://www.newyorker.com/archive/1998/03/30/
1998_03_30_057_TNY_LIBRY_000015234#ixzz0hnCIoX3R
).
8.
Ibid.
9.
See
http://en.wikipedia.org/wiki/List_of_McDonald’s_ad_programs
.
10.
Jennifer L. Aaker and Melanie Rudd, “If Money Doesn’t Make You Happy, Consider Time” (research paper, Stanford University, Graduate School of Business, November 2010).
11.
See
http://brontosbrain.blogspot.com/2010/10/im-no-longer-lovin-it.html
.
12.
“Nostalgia Brands Make a Comeback in China,” Red Luxury, September 7, 2010,
http://red-luxury.com/2010/09/07/nostalgia-brands-make-a-comeback-in-china/
.
13.
Laura M. Holson, “A Little Too Ready for Her Close-Up?”
New York Times
, April 23, 2010 (available at
http://www.nytimes.com/2010/04/25/fashion/25natural.html
).
14.
Iain Murray, “Nostalgia Is Just the Comfort Blanket We Need Against Today’s Cold Reality,”
Marketing Week
, February 5, 2009 (available at
http://www.marketingweek.co.uk/opinion/nostalgia-is-just-the-comfort-blanket-we-need-against-todays-cold-reality/2064185.article
).
15.
“Brand Nostalgia,” VGroup: Marketing Branding Design Interactive,
http://blog.vgroup.com/post/brand-nostalgia/
.
16.
Zoe Wood, “Milky Bar Kid Rides Out Again as Tough Times Send Shoppers on Nostalgia Trip,”
Guardian
, May 12, 2009 (available at
http://www.guardian.co.uk/media/2009/may/12/nostalgic-advertising-milky-bar-kid-persil-hovis
).
17.
Matthew Gorman, “Blast from the Past,”
Marketing Week
, February 14, 2007 (available at
http://www.marketingweek.co.uk/home/blast-from-the-past/2055016.article
).
18.
See
http://great-ads.blogspot.com/2009/01/allstate-insurance-back-to-basics.html
.
19.
“Hey Marketers, Need a Quick Way to Improve Sales? Listen to Your Customers,” Point to Point,
http://www.pointtopoint.com/2010/01/hey-marketers-not-sure-what-to-do-to-improve-sales-listen-to-your-customers/
.
20.
Jeffrey Zaslow, “Get Back to Where You Once Belonged,”
Wall Street Journal
, January 20, 2010 (available at
http://online.wsj.com/article/SB10001424052
748704561004575012964067490650.html?mod=WSJ_newsreel_lifeStyle
).
21.
Ibid.
22.
Stuart Elliott, “Vintage Brand and Corporate Names to Be Auctioned,”
New York Times
, November 8, 2010 (available at
http://mediadecoder.blogs.nytimes.com/2010/11/08/
vintage-brand-and-corporate-names-to-be-auctioned/
).
23.
Diane Cardwell, “A Vision of the City as It Once Was,”
New York Times
, May 19, 2010 (available at
http://www.nytimes.com/2010/05/20/nyregion/20nostalgia.html
?scp=1&sq=west%20village&st=cse
).
1.
Neil Tweedie, “ ‘Footman’ Exposes Tupperware Secret of the Queen’s Table,”
Telegraph
, November 20, 2003 (available at
http://www.telegraph.co.uk/education/3323191/Footman-exposes-Tupperware-secret-of-the-Queens-table.html
).
2.
Professor John M. T. Balmer, “Comprehending the Constitutional Monarchies of Britain and Sweden: Issues of Trust and Corporate Brand Management” (working paper no. 05/35, Bradford School of Management) (available at
http://www.bradford.ac.uk/acad/management/
external/pdf/workingpapers/2005/Booklet_05-35.pdf
).
3.
Peggy Orenstein,
Cinderella Ate My Daughter
(New York: HarperCollins, 2001), p. 14.
4.
“10 Facts About Collecting Barbie Dolls,” ArticlesBase, August 27, 2008,
http://www.articlesbase.com/hobbies-articles/10-facts-about-collecting-barbie-dolls-538678.html
.
5.
“Star Power,”
NPD Insights
, no. 42 (May 2006) (available at
http://www.npdinsights.com/archives/
may2006/cover.story.html
).
6.
“Celebrity Endorsement ‘Alters Brain Activity,’ ”
BBC News
, July 13, 2010 (available at
http://www.bbc.co.uk/news/10615182
).
7.
“Fame Matters More Than Beauty in Consumer Behavior,”
Innovations Report
, August 13, 2008 (available at
http://www.innovations-report.de/html/berichte/studien/fame_
matters_beauty_consumer_behaviour_115992.html
).
8.
R. Bruce Money, Terence A. Shimp, and Tomoaki Sakano, “Celebrity Endorsements in Japan and the United States,”
Journal of Advertising Research
, March 1, 2006 (available at
http://www.accessmylibrary.com/coms2/
summary_0286-16345940_ITM
).
9.
Jo Bowman, “Wishing on a Star,”
CNBC Magazine
, July 2010.
10.
“Logo Can Make You ‘Think Different,’ ”
Science Daily
, March 30, 2008 (available at
http://www.sciencedaily.com/releases/
2008/03/080328085918.htm
).
11.
John King and Ed Henry, “Bill Clinton Awaits Heart Surgery Next Week,”
CNN.com
, September 4, 2004 (available at
http://www.cnn.com/2004/ALLPOLITICS/09/03/
clinton.tests/index.html
).
12.
See
http://search.barnesandnoble.com/South-Beach-Diet-Cookbook/Arthur-Agatston/e/9781579549572
.
13.
“Victoria Beckham Draws Attention to the ‘Skinny Bitch’ Diet,”
Belfast Telegraph
, June 11, 2007 (available at
http://www.belfasttelegraph.co.uk/lifestyle/victoria-beckham-draws-attention-to-the-skinny-bitch-diet-13449352.html
).
14.
See
http://cleoparker.com/dogmarketing/2009/04/20/dog-product-placement-masterdog/
.
15.
Samantha Jonas-Hain, “ ‘Saw It on Maddox’: Jolie’s Kids Set Trends,”
Fox News
, September 30, 2005 (available at
http://www.foxnews.com/story/0,2933,170834,00.html
).
16.
Ibid.
17.
Ibid.
18.
Deidre Woolard, “Cynthia Rowley Works with Pampers on Designer Diapers,” Luxist, June 30, 2010,
http://www.luxist.com/2010/06/30/cynthia-rowley-works-with-pampers-on-designer-diapers/
.
19.
Social Security Administration, “Popular Baby Names,” Social Security Online,
http://www.ssa.gov/oact/babynames/index.html
.
20.
See
http://www.sephora.com/browse/section.jhtml?categoryId=C22220
.
21.
See
http://answers.sephora.com/answers/8723
/product/P247523/questions.htm
.
22.
See
http://www.dgskincare.com
/aboutus_drgross.cfm?cat=3&CFID=2286718&CFTOKEN=
89d9b63c4700105b-641166E7-E5F5-74FB-D4032C1B3ADBC884
.
23.
See
http://www.physiciansformula.com/en-us/default.html
.
24.
See
http://www.philosophydirect.com/about-philosophy.html
.
25.
Steve Hargreaves, “Trump: The Fragrance,”
CNN.com
, September 23, 2004 (available at
http://money.cnn.com/2004/09/23/
news/newsmakers/trump_fragrance/index.htm
).
26.
Zac Bissonnette, “Donald Trump Fragrance on Clearance at TJ Maxx—The End of an Era,” BloggingStocks, November 26, 2007,
http://www.bloggingstocks.com/2007/11/26/donald-trump-cologne-on-clearance-at-tjmaxx-the-end-of-an-er/
.
27.
Denise Winterman, “Eau de Bruce—What Does Die Hard Smell Like?”
BBC News
, July 1, 2010 (available at
http://news.bbc.co.uk/2/hi/uk_news/magazine/8772076.stm
).
28.
Julie Boorstin, “The Scent of Celebrity,”
Fortune
, November 14, 2005 (available at
http://money.cnn.com/magazines/fortune/fortune_archive
/2005/11/14/8360679/index.htm
).
29.
Lauren Sherman, “Best-Selling Celebrity Scents,”
Forbes
, October 9, 2007 (available at
http://www.forbes.com/2007/10/08/scent-perfume-celeb-forbeslife-cx_ls_1009style.html
).
30.
See
http://www.classicbands.com/bowie.html
.
31.
Karen Richardson, “Bankers Hope for a Reprise of ‘Bowie Bonds,’ ”
Wall Street Journal
, August 23, 2005 (available at
http://online.wsj.com//files/05/07/54/f050754/public/article/SB112476043457720240-Tvpthd07S8mCqCxLFNKIPnWWY9g_20060823.html
).
32.
Jock McGregor, “Madonna: Icon of PostModernity,” Facing the Challenge, 1997, Url:
http://www.facingthechallenge.org/madonna.php
.
33.
See
http://www.lifegem.com/secondary/
MichaelJacksonLifeGem.aspx
.
34.
Associated Press, “Michael Jackson Glove Fetches $330,000 at Auction,”
Orange County Register
, December 6, 2010 (available at
http://www.ocregister.com/news/auction-98978-ocprint-jackson-brought.html
).
35.
Lauren Sherman, “How Much Brands Pay for Celebs to Sit in Their Front Rows,” Fashionista,
http://fashionista.com/2010/02/how-much-fashion-brands-pay-for-celebrities-to-sit-in-their-front-rows/
.
36.
Emilie Boyer King, “Does Royalty Lead to Brand Loyalty?” Brandchannel, December 13, 2004,
http://www.brandchannel.com/features_effect.asp?pf_id=242
.
37.
Jan B. Engelmann, C. Monica Capra, Charles Noussair, and Gregory S. Berns, “Expert Financial Advice Neurobiologically ‘Offloads’ Financial Decision-Making Under Risk” (Department of Psychiatry & Behavioral Sciences, Emory University School of Medicine, Atlanta).
38.
Andy Coghlan, “Brain Shuts Off in Response to Healer’s Prayer,”
New Scientist
, April 27, 2010.
39.
Ibid.
40.
Vasily Klucharev, Ale Smidts, and Guillen Fernandez, “Brain Mechanisms of Persuasion: How ‘Expert Power’ Modulates Memory and Attitudes,”
Social Cognitive and Affective Neuroscience
3, no. 4 (December 2008): 353–366 (available at
http://scan.oxfordjournals.org/content/3/4/353.full
).
41.
See
http://www.quotationspage.com/quotes/Andy_Warhol/
.
42.
Bruce Horovitz, “Buy a Pair of Socks, Become a Star in Times Square,”
USA Today
, November 6, 2009 (available at
http://www.usatoday.com/money/industries/retail/2009-11-02-american-eagle-times-square_N.htm
).
1.
“XanGo, MonaVie, TNI Keep Squeezing Sales Out of Super Fruits,”
Nutrition Business Journal
(available at
http://webcache.googleusercontent.com/search?q=cache:fz-uhasY6hwJ:subscribers.nutritionbusinessjournal.com/xango-monavie-tni-0501/index1.html+goji+sales+million+site:nutritionbusinessjournal.com&cd=2&hl=en&ct=clnk
).
2.
Cathy Wong, “What Are Goji Berries?”
About.com
, August 1, 2006,
http://altmedicine.about.com/od/completeazindex/a/goji.htm
.
3.
O. Potterat, “Goji (
Lycium barbarum
and
L. chinense
): Phytochemistry, Pharmacology and Safety in the Perspective of Traditional Uses and Recent Popularity,”
Planta Medica
76, no. 1 (January 2010): 7–19 (available at
http://www.ncbi.nlm.nih.gov/pubmed/19844860
).
4.
V. E. Reeve, M. Allanson, S. J. Arum, D. Domanski, and N. Painter, “Mice Drinking Goji Berry Juice (
Lycium barbarum
) Are Protected from UV Radiation-Induced Skin Damage via Antioxidant Pathways,”
Photochemical and Photobiological Sciences
9, no. 4 (April 2010): 601–7 (available at
http://www.ncbi.nlm.nih.gov/pubmed/20354657
).
5.
“How Goji Berries Work,” TLC,
http://recipes.howstuffworks.com/goji-berry2.htm
.
6.
See
http://www.vosgeschocolate.com/product/
goji_exotic_candy_bar/exotic_candy_bars
.
7.
Rob Walker, “Consumed,”
New York Times
, July 21, 2009.
8.
“ ’09 Sales Growth Sputters in Every Nutrition Category as Economy Takes Its Toll,”
Nutrition Business Journal
, February 9, 2011 (available at
http://webcache.googleusercontent.com/search?q=cache:
XeGdnJnhuhAJ:subscribers.nutrition
businessjournal.com/supplements/
sales_growth_sputters/+%3FGoji%3FJuice%3FSales+million+
OR+billion+site:nutritionbusinessjournal.com
&cd=4&hl=en&ct=clnk
).
9.
Sandra Young and Madison Park, “Group Challenges Acai Berry Weight-Loss Claims,”
CNN.com
, March 23, 2009,
http://articles.cnn.com/2009-03-23/health/acai.
berries.scam_1_advanced-wellness-research-acai-
weight-loss-claims?_s=PM:HEALTH
.
10.
Ibid.
11.
Mark Stibich, “Acai Berry’s Anti Aging Properties—Fact or Marketing Fiction?”
About.com
, May 8, 2009,
http://longevity.about.com/od/antiagingfoods/
a/acai_aging.htm
.
12.
Arlene Weintraub,
Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old—and Made Billions
(New York: Basic Books, 2010), pp. 215–16.
13.
H. M. Park, E. Moon, A. J. Kim, M. H. Kim, S. Lee, J. B. Lee, Y. K. Park, H. S. Jung, Y. B. Kim, and S. Y. Kim, “Extract of
Punica granatum
Inhibits Skin Photoaging Induced by UVB Irradiation,”
International Journal of Dermatology
49, no. 3 (March 2010): 276–82 (available at
http://www.ncbi.nlm.nih.gov/pubmed/20465664
).
14.
P. Mirmiran, M. R. Fazeli, G. Asghari, A. Shafiee, and F. Azizi, “Effect of Pomegranate Seed Oil on Hyperlipidaemic Subjects: A Double-Blind Placebo-Controlled Clinical Trial,”
British Journal of Nutrition
104, no. 3 (August 2010): 402–6 (available at
http://www.ncbi.nlm.nih.gov/pubmed/20334708
).
15.
Ibid.
16.
See
http://www.fda.gov/ICECI/EnforcementActions
/WarningLetters/ucm202785.htm
.
17.
Ibid.
18.
Meredith Melnick, “FTC and FDA to POM: You’re Not So Wonderful,”
Time
, September 27, 2010 (available at
http://healthland.time.com/2010/09/27/ftc-and-fda-to-pom-youre-not-quite-so-wonderful/
).
19.
Melissa Bell, “Nutrition Buzzwords Make Hay Out of Grains of Truth,”
Washington Post
, May 27, 2010 (available at
http://www.washingtonpost.com/wp-dyn/content/article/2010/05/25/AR2010052504622.html
).
20.
Ibid.
21.
Ibid.
22.
Rachel Saslow, “Are Claims About Beauty Creams Only Skin Deep?”
Washington Post
, May 12, 2009.
23.
Bryant Urstadt, “Lust for Lulu,”
New York
, July 26, 2009 (available at
http://nymag.com/shopping/features/58082
).
24.
Louise Story, “ ‘Seaweed’ Clothing Has None, Tests Show,”
New York Times
, November 14, 2007.
25.
Ibid.
26.
Ibid.
27.
“Anti-Ageing Face Creams ‘Don’t Work’—Exercise and Eat Sensibly Instead, Say Scientists,”
Daily Mail,
December 1, 2008,
http://www.dailymail.co.uk/health/article-1090752/Anti-ageing-face-creams-dont-work-exercise-good-diet-do.html
.
28.
Darren McBride, “The Dietary Supplement Health and Education Act of 1994,”
Proceedings of the Amazing Meeting
4 (January 26, 2006) (available at
http://www.csufresno.edu/physics/rhall/
jref/tam4p/06_DM_tam4.pdf
).
29.
See
http://she-conomy.com/report/facts-on-women/
.
30.
GfK Roper Yale Survey on Environmental Issues, “Consumer Attitudes Toward Environmentally-Friendly Products and Eco-Labeling,” Yale School of Forestry and Environmental Studies, July 2008 (discussed at
http://environment.yale.edu/news/5720
).
31.
Ibid.
32.
Constance Casey, “The Spin Cycle,”
Slate
, September 22, 2010,
http://www.slate.com/id/2268089/
.
33.
Peter Korchnak, “Green as a Luxury? Premium Pricing and Conspicuous Consumption,” Semiosis Communications, December 14, 2009,
http://www.semiosiscommunications.com/green-as-luxury/
.
34.
“Why Toyota Is Afraid of Being Number One,”
Bloomberg BusinessWeek
, March 5, 2007 (available at
http://www.businessweek.com/magazine
/content/07_10/b4024071.htm
).
35.
Nyasha-Harmony Gutsa, “Marketing Mix in Action: Toyoya Prius,” Yahoo Associated Content, June 8, 2009,
http://www.associatedcontent.com/article/
1804334/marketing_mix_in_actiontoyota_prius.html?cat=35
.
36.
Micheline Maynard, “Say ‘Hybrid’ and Many People Will Hear ‘Prius,’ ”
New York Times
, July 4, 2007 (available at
http://www.nytimes.com/2007/07
/04/business/04hybrid.html?_r=1
).
37.
Jacquelyn Ottman, “Marketers, Follow That Prius,”
Advertising Age
, May 28, 2008 (available at
http://adage.com/cmostrategy/article?article_id=127344
).
38.
“Starring Role: Hollywood’s Love Affair with Toyota Prius Continues,” GM Inside News, October 13, 2005,
http://www.gminsidenews.com/forums/f12/hollywoods-love-affair-toyotas-prius-continues-21170/
.
39.
Douglas Kenrick, “Sex, Murder, and the Meaning of Life,”
Psychology Today
, February 15, 2010 (available at
http://www.psychologytoday.com/blog/sex-murder-and-the-meaning-life/201002/want-show-your-wealth-and-status-buy-hybrid
).
40.
Maynard, “Say ‘Hybrid’ and Many People.”
41.
Arnie Cooper, “The Highway to Enlightenment,”
Mother Jones
, January 1, 2002.
42.
Stephen Prothero, “Buddha Chic,”
Salon
, May 24, 1997,
http://www.salon.com/may97/news/news970524.html
.
44.
“Cistercian Monks’ Jesus Ink Business,” Unusual Business Ideas That Work, April 10, 2006,
http://uncommonbusiness.blogspot.com/2006/04/cistercian-monks-jesus-ink-business.html
.
45.
See
http://www.intentionalchocolate.com/
.
46.
See
http://www.ehalal.org/quranverses.html
.
47.
Carla Power, “Halal: Buying Muslim,”
Time
, May 25, 2009.
48.
Ibid.
49.
Lisa Miller, “4 Sale: Bones of the Saints,”
Newsweek
, February 11, 2008.
50.
Ibid.
51.
See
http://webupon.com/services/you-bought-what-10-extraordinarily-peculiar-ebay-purchases
.
52.
“Evolution of the Megachurch,”
Houston Business Journal
, January 26, 2009 (available at
http://www.bizjournals.com/houston/stories/2009/01
/26/focus1.html??b=1232946000%5e1766246
).
53.
Ibid.
54.
Jesse Bogan, “America’s Biggest Megachurches,”
Forbes
, June 26, 2009.
55.
Ibid.
56.
Ibid.