Chinese For Dummies (87 page)

pǐnpái tuīguǎng
品牌推广
(
品牌推广
) (peen-pye tway-gwahng) (
brand-name promotion
)

shìchǎng yánjiū
市场研究
(
市場研究
) (shir-chahng yan-jyo) (
market research
)

xiāofèizhě yánjiū
消费者研究
(
消費者研究
)
(shyaow-fay-juh yan-jyo) ­(
consumer research
)

xìnxī guǎnggào
信息广告
(
信息廣告
) (sheen-she gwahng-gaow) ­(
infomercial
)

zhíxiāo yùndòng
直销运动
(
直銷運動
) (jir-shyaow yoon-doong) (
direct marketing campaign
)

And here are some things you should have on hand in meetings or at that
màoyì zhǎnxiāohuì
贸易展销会
(
貿易展銷會
) (maow-ee jahn-shyaow-hway) (
trade show
):

chǎnpǐn mùlù
产品目录
(
產品目錄
) (chahn-peen moo-loo) (
catalogue
)

túbiāo
图标
(
圖標
) (too-byaow) (
logo
)

xiǎocèzǐ
小册子
(
小冊子
)
(shyaow-tsuh-dzuh) (
brochure
)

Of course, if your product is so good it virtually sells itself, your greatest source of business is undoubtedly going to come from good ol'
kǒuchuán guǎnggào
口传广告
(
口傳廣告
) (ko-chwan gwahng-gaow) (
word-of-mouth advertising
).

Talkin' the Talk

William and Douglas, two salesmen, visit Guangdong to see whether the Flying Peacock Company wants to buy their product. They're in a meeting with the Flying Peacock Company president, where they've already gone through the preliminary introductions and small talk.

William:

Zhè shì yǒu guān wǒmen chǎnpǐn de xiǎocèzǐ.

jay shir yo gwan waw-mun chahn-peen duh shyaow-tsuh-dzuh.

Here's a brochure on our product.

Douglas:

Wǒmen de chǎnpǐn shì yóu wǒmen zìjǐ de zhuānjiā shèjì de ěrqiě zhèngmíng shì mǎn chénggōng de.

waw-men duh chahn-peen shir yo waw-men dzuh-jee duh jwan-jyah shuh-jee duh are-chyeh jung-meeng shir mahn chung-goong duh.

Our product was designed by our own experts and has proven to be quite successful.

William:

Duì le, kěshì wǒmen yě kéyǐ gēnjù nǐde guīgé lái shèjì chǎnpǐn.

dway luh, kuh-shir waw-men yeah kuh-yee gun-jyew nee-duh gway-guh lye shuh-jee chahn-peen.

That's correct, but we can also tailor the product to meet your specifications.

Douglas:

Wǒmen de jiàgé yě hěn yǒu jìngzhēnglì.

waw-mun duh jyah-guh yeah hun yo jeeng-juhng-lee.

Our prices are also quite competitive.

 Fun & Games

Match each of the Chinese phrases to the correct English phrase. Turn to
Appendix D
for the answers.