Debt (19 page)

Finally, once we start thinking of communism as a principle of morality rather than just a question of property ownership, it becomes clear that this sort of morality is almost always at play to some degree in any transaction—even commerce. If one is on sociable terms with someone, it’s hard to completely ignore their situation. Merchants often reduce prices for the needy. This is one of the main reasons why shopkeepers in poor neighborhoods are almost never of the same ethnic group as their customers; it would be almost impossible for a merchant who grew up in the neighborhood to make money, as they would be under constant pressure to give financial breaks, or at least easy credit terms, to their impoverished relatives and school chums. The opposite is true as well. An anthropologist who lived for some time in rural Java once told me that she measured her linguistic abilities by how well she could bargain at the local bazaar. It frustrated her that she could never get it down to a price as low as local people seemed pay. “Well,” a Javanese friend finally had to explain, “they charge rich Javanese people more, too.”

Once again, we are back to the principle that if the needs (for instance, dire poverty), or the abilities (for instance, wealth beyond imagination), are sufficiently dramatic, then unless there is a complete absence of sociality, some degree of communistic morality will almost inevitably enter into the way people take accounts.
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A Turkish folktale about the Medieval Sufi mystic Nasruddin Hodja illustrates the complexities thus introduced into the very concept of supply and demand:

Communism, then, is based neither in exchange nor in reciprocity—except, as I have observed, in the sense that it does involve mutual expectations and responsibilities. Even here, it seems better to use another
word (“mutuality”?) so as to emphasize that exchange operates on entirely different principles; that it’s a fundamentally different kind of moral logic.

Exchange is all about equivalence. It’s a back-and-forth process involving two sides in which each side gives as good as it gets. This is why one can speak of people exchanging words (if there’s an argument), blows, or even gunfire.
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In these examples, it’s not that there is ever an exact equivalence—even if there were some way to measure an exact equivalence—but more a constant process of interaction tending toward equivalence. Actually, there’s something of a paradox here: each side in each case is trying to outdo the other, but, unless one side is utterly put to rout, it’s easiest to break the whole thing off when both consider the outcome to be more or less even. When we move to the exchange of material goods, we find a similar tension. Often there is an element of competition; if nothing else, there’s always that possibility. But at the same time, there’s a sense that both sides are keeping accounts, and that, unlike what happens in communism, which always partakes of a certain notion of eternity, the entire relationship can be canceled out, and either party can call an end to it at any time.

This element of competition can work in completely different ways. In cases of barter or commercial exchange, when both parties to the transaction are only interested in the value of goods being transacted, they may well—as economists insist they should—try to seek the maximum material advantage. On the other hand, as anthropologists have long pointed out, when the exchange is of gifts, that is, the objects passing back and forth are mainly considered interesting in how they reflect on and rearrange relations between the people carrying out the transaction, then insofar as competition enters in, it is likely to work precisely the other way around—to become a matter of contests of generosity, of people showing off who can give more away.

Let me take these one at a time.

What marks commercial exchange is that it’s “impersonal”: who it is that is selling something to us, or buying something from us, should in principle be entirely irrelevant. We are simply comparing the value or two objects. True, as with any principle, in practice, this is rarely completely true. There has to be some minimal element of trust for a transaction to be carried out at all, and, unless one is dealing with a vending machine, that usually requires some outward display of sociality. Even in the most impersonal shopping mall or supermarket, clerks are expected to at least simulate personal warmth, patience, and other reassuring qualities; in a Middle-Eastern bazaar, one might have to go through an elaborate process of establishing a simulated friendship, sharing tea, food, or tobacco, before engaging in similarly elaborate
haggling—an interesting ritual that begins by establishing sociality through baseline communism—and continues with an often prolonged mock battle over prices. It’s all done on the basis of the assumption that buyer and seller are, at least at that moment, friends (and thus each entitled to feel outraged and indignant at the other’s unreasonable demands), but it’s all a little piece of theater. Once the object changes hands, there is no expectation that the two will ever have anything to do with each other again.
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Most often this sort of haggling—in Madagascar the term for it literally means “to battle out a sale”
(miady varotra)
—can be a source of pleasure in itself.

The first time I visited Analakely, the great cloth market in Madagascar’s capital, I came with a Malagasy friend intent on buying a sweater. The whole process took about four hours. It went something like this: my friend would spot a likely sweater hanging in some booth, ask the price, and then she would begin a prolonged battle of wits with the vendor, invariably involving dramatic displays of insult and indignation, and simulated walkings off in disgust. Often it seemed ninety percent of the argument was spent on a final, tiny difference of a few ariary—literally, pennies—that seemed to become a profound matter of principle on either side, since a merchant’s failure to concede it could sink the entire deal.

The second time I visited Analakely I went with another friend, also a young woman, who had a list of measures of cloth to buy supplied by her sister. At each booth she adopted the same procedure: she simply walked up and asked for the price.

The man would quote her one.

“All right,” she then asked, “and what’s your real final price?”

He’d tell her, and she’d hand over the money.

“Wait a minute!” I asked. “You can
do
that?

“Sure,” she said. “Why not?”

I explained what had happened with my last friend.

“Oh, yeah,” she said. “Some people enjoy that sort of thing.”

Exchange allows us to cancel out our debts. It gives us a way to call it even: hence, to end the relationship. With vendors, one is usually only pretending to have a relationship at all. With neighbors, one might for this very reason prefer
not
to pay one’s debts. Laura Bohannan writes about arriving in a Tiv community in rural Nigeria; neighbors immediately began arriving bearing little gifts: “two ears corn, one vegetable marrow, one chicken, five tomatoes, one handful peanuts.”
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Having no idea what was expected of her, she thanked them and wrote down in a notebook their names and what they had
brought. Eventually, two women adopted her and explained that all such gifts did have to be returned. It would be entirely inappropriate to simply accept three eggs from a neighbor and never bring anything back. One did not have to bring back eggs, but one should bring something back of approximately the same value. One could even bring money—there was nothing inappropriate in that—provided one did so at a discreet interval, and above all, that one did not bring the exact cost of the eggs. It had to be either a bit more or a bit less. To bring back nothing at all would be to cast oneself as an exploiter or a parasite. To bring back an exact equivalent would be to suggest that one no longer wishes to have anything to do with the neighbor. Tiv women, she learned, might spend a good part of the day walking for miles to distant homesteads to return a handful of okra or a tiny bit of change, “in an endless circle of gifts to which no one ever handed over the precise value of the object last received”—and in doing so, they were continually creating their society. There was certainly a trace of communism here—neighbors on good terms could also be trusted to help each other out in emergencies—but unlike communistic relations, which are assumed to be permanent, this sort of neighborliness had to be constantly created and maintained, because any link can be broken off at any time.

There are endless variations on this sort of tit-for-tat, or almost tit-for-tat, gift exchange. The most familiar is the exchange of presents: I buy someone a beer; they buy me the next one. Perfect equivalence implies equality. But consider a slightly more complicated example: I take a friend out to a fancy restaurant for dinner; after a discreet interval, they do the same. As anthropologists have long been in the habit of pointing out, the very existence of such customs—especially, the feeling that one really
ought
to return the favor—can’t be explained by standard economic theory, which assumes that any human interaction is ultimately a business deal and that we are all self-interested individuals trying to get the most for ourselves for the least cost or least amount of effort.
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But this feeling is quite real, and it can cause genuine strain for those of limited means trying to keep up appearances. So: Why, if I took a free-market economic theorist out to an expensive dinner, would that economist feel somewhat diminished—uncomfortably in my debt—until he had been able to return the favor? Why, if he were feeling competitive with me, would he be inclined to take me to someplace even more expensive?

Recall the feasts and festivals alluded to above: here, too, there is a base of conviviality and playful (sometimes not so playful) competition. On the one hand, everyone’s pleasure is enhanced—after all, how many
people would really want to eat a superb meal at a French restaurant all alone? On the other, things can easily slip into games of one-upmanship—and hence obsession, humiliation, rage … or, as we’ll soon see, even worse. In some societies, these games are formalized, but it’s important to stress that such games only really develop between people or groups who perceive themselves to be more or less equivalent in status.
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To return to our imaginary economist: it’s not clear that he would feel diminished if he received a present, or was taken out to dinner, by just anyone. He would be most likely to feel this way if the benefactor were someone he felt was of roughly equivalent status or dignity: a colleague, for example. If Bill Gates or George Soros took him out to dinner, he would likely conclude that he had indeed received something for nothing and leave it at that. If some ingratiating junior colleague or eager graduate student did the same, he’d be likely to conclude that he was doing the man a favor just by accepting the invitation—if indeed he did accept, which he probably wouldn’t.

This, too, appears to be the case wherever we find society divided into fine gradations of status and dignity. Pierre Bourdieu has described the “dialectic of challenge and riposte” that governs all games of honor among Kabyle Berber men in Algeria, in which the exchange of insults, attacks (in feud or battles), thefts, or threats was seen to follow exactly the same logic as the exchange of gifts.
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To give a gift is both an honor and a provocation. To respond to one requires infinite artistry. Timing is all-important. So is making the counter-gift just different enough, but also just slightly grander. Above all is the tacit moral principle that one must always pick on someone one’s own size. To challenge someone obviously older, richer, and more honorable is to risk being snubbed, and hence humiliated; to overwhelm a poor but respectable man with a gift he couldn’t possibly pay back is simply cruel, and will do equal damage to your reputation. There’s an Indonesian story about that too: about a rich man who sacrificed a magnificent ox to shame a penurious rival; the poor man utterly humiliated him, and won the contest, by calmly proceeding to sacrifice a chicken.
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Games like this become especially elaborate when status is to some degree up for grabs. When matters are
too
clear-cut, that introduces its own sorts of problems. Giving gifts to kings is often a particularly tricky and complicated business. The problem here is that one cannot really give a gift fit for a king (unless, perhaps, one is another king), since kings by definition already have everything. On the one hand, one is expected to make a reasonable effort: