In-N-Out Burger (41 page)

Lynsi.
See
Martinez, Lynsi; Snyder, Lynsi Lavella

Lynsi L. Snyder Trust, 177, 233

 

MacKichan, Clare, 1955 Chevy design and, 77

mad cow disease, 243

Madrid, Michael Anthony, 263–64, 265

mail order store.
See
Company Store

Make-A-Wish Foundation, 157

management

four-tier system/people as key, 135–36, 137–38

practices, forward thinking, 54–56

team, expanding for growth, 130–32

managers.
See
store managers

Marsh, Roger, 159

Martinez, Lynsi, 10, 272

birth of twins to, 287

discord with Richard Boyd, 259–61

influence of Christian church on, 259

learning the ropes at In-N-Out, 240–41

life scrutinized, 266–67

named in lawsuit, 256–58

pays tribute to grandmother, 282–83

Martinez, Richard, 240, 259

Martin, William, training program and, 131, 134–35, 148

Mata, Edward and Esther, 285–86

Matthew's Party, Sims, Jack, and, 191

McCaron, Joe, 94, 172, 194

McDaniel, John O., pilot of Westwind, 190

McDonald, Richard and Maurice, 46–47, 63–65

McDonald, Ronald, 91

McDonald's, 41, 63, 138–39, 151.
See also
McDonald's Corporation

the “McDonald's Bill,” 138

McDonald's Corporation, 97, 224

Arch Deluxe line and, 210

beginning of, 65

employing gimmickry, 93

fantasy campaigns for children, 91

food manufacturing systems and, 86

global markets and, 209, 243

losses/comeback strategy, 243–45

public offering, 98–99

tinkering with menu, 102

McDonald's Famous Hamburgers, 46–47

McKay, Robert, 101

McKinley Home for Boys, 75

McLamore, James, 64

meat department, quality/freshness and, 127

melting pot, 31

memorial service, for Rich, 193–94

menu

secret, 5, 92, 130, 146, 151, 246

spartan, with high quality, 38

three item/consistency of, 4–5

tinkering with classic, 102

Meserve, Bob, 38, 55, 59, 70, 154, 255, 274

Michael Anthony Companies, 263–64, 265

Michelin-starred chefs, 9, 246, 248

Mickelson, Phil, 148

Miller Brewery, 83

Miller, Don, remembrance of Rich, 194

minimum wage, associates making more than, 138

Mirren, Helen, 8

mobile society, 33, 34, 39–40

Molloy, Brien, 22

Molloy, Patrick and Catherine (
née
Monahan), 22

Mondavi family, 258

Montgomery, George, 52

motorcycle accident, Guy's, 107–8, 109–10, 212–13

motto, 39

Multimixer, Kroc, Ray, and, 64, 66

Munoz, Aurelio, 266–67

 

National City Lines, 60–61

National Hot Rod Association (NHRA), 76, 77–78, 79, 80, 122, 220

Nation's Restaurant News
, 121, 128, 150, 180

neon fast-food sign, world's largest, 181

Newling, Jason, 251

Newport Beach, 181, 183, 184, 195, 217

New York Post
, 69

New York Times
, 8, 183, 210

NHRA.
See
National Hot Rod Association (NHRA)

Nicholson, Don, 172

Nielson, Russ, 141

Nissen, Johnny, 215

Nissen, Kathy, 75–76.
See also
Snyder, Kathy; Touché, Kathy

Nissen, Kenny, 75

Noddin, Charles

cutting costs v. quality product, 59

Harry's partnership with, 33

“No Delay.”
See
motto

Nordling's Market, 38

Norm's Hangar, 215, 218

Northern Trust Bank of California, 286

“Number One,” 11, 12, 115

 

obesity claims and fast food, 243

O'Brien, Lorraine, 45

Ocean Park, 19

old-fashioned values, of In-N-Out, 231

100 x 100, 146

100 Percent Club, 143, 218–19

one hundredth store, opening of, 208–9

On the Road
, 96

opening day, records, 166

open kitchen, 45

“Operation In-N-Out,” 3

Orange County, 110, 117, 166

Orange County Business Journal
, 285

Orange County Register
, 138, 160, 216, 228, 272, 273

Orange County Weekly
, 283

Organic movement, mantra, applied to hamburger, 247

Original Tommy's World Famous Hamburgers, 34

“Over 12 Billion Sold,” 98–99

Over the Hill Gang Funny Car, 172, 219

 

Pacific Electric Railway line, 28–29, 60–61

Packard, Vance, 103

paper cadet hats, 4, 9, 13

Papez, Chuck, 54

Paramount movie studio, Baldwin Park and, 29

Parkinson, W. K., 183

Parks, Wally, 77

Patricof & Company, 231–32

Paul, Ron, 128, 285

PepsiCo, 179–80, 197

Perkins, Lynda Lou (
née
Wilson), 122, 123.
See also
Snyder, Lynda

Perkins, Terri Louise, 178, 216, 237

Perkins, Traci Lynette, 122, 178, 211–12, 216, 237

Peschong, John, 160

Phillips Petroleum, 60

philosophy of quality, 7, 12, 38, 44–45, 47, 207

Pig Stand, 39, 41

Pillsbury Company, 99

Pizza Hut, 131, 179, 236

Plate, Rick, 175, 192, 214

police, at store opening, 6

Porter, Sylvia F., 69

postwar

boom, in Southern California, 32

perfection, promised by technology, 85

shifts in postwar boom communities, 184–85

transformation of Baldwin Park, 28–29

Powell, Colin, 183

Presley, Elvis, impersonator and Las Vegas opening, 122

Press-Telegram
, 210

Prince, Shawn, 260

Pritzker family, 258

processed food, 85–87

Protein Style, secret menu and, 92

publicity

bad, 266–67, 270–71

fallout from lawsuit and fans, 271–272

family retreating from, 152

Forbes
magazine, 145

from loyal customers, 145–46

perception of Southern California and, 270

scrutiny from lawsuit and, 257

shunning of, 9–10, 14, 100, 137

simplicity instead of, used by Harry and Esther, 93

Puzder, Andrew, 198–99, 202, 205

 

quality, 47, 59

the Apple Pan and, 66

commitment to freshness and, 127

dedication to, 95

part of system, 44, 45, 101, 128, 207, 211

product and execution, 248–49

“Quality, Cleanliness, and Service,” 44, 101, 128, 207, 211

“Quality You Can Taste,” 149

Quayle, Dan, 183

Queen Mary
, 123

quick fortune, the new economy and, 232

 

Radich, Steven A., 238, 259

Ralston-Purina, 99

Ramirez, Andrew, 9

Ramirez, Vivian, 9

Ramsay, Gordon, 148

Rancho Cucamonga, 104

Reagan Administration, 160, 161

Reaganomics, as supply-side economics, 125

Reagan, Ronald, 112, 124–25, 160

“real estate casino,” 31–32

red aprons, 4

Redd, Geno, 82

Red Line, in Southern California, 60–61

red palm leaf motif, 13, 152.
See also
twin palm trees, conjecture about

red-striped awning, 112–13, 165

Red Zone Capital Fund II, 232

Reichl, Ruth, 248

resiliency, of family-owned chain, 7

Restaurants & Institutions
magazine, 224

Reynolds, Debbie, 52

Rice, Condoleezza, 182

Rich.
See
Snyder, Richard Allen

Riley, Pat, Laker's head and, 143

Ringling Brothers Circus, 29

Rivers, Joan, 250

Rizza, Jerry and Margie, In & Go and, 252–53

Rockwell, Norman, McDonald's annual report and 243

Roosevelt, Franklin D., 25

Rosipajla, Lawrence J., 263–64

Rotary Club, Harry and Esther active in, 94, 164

Rudnick, Louis, developer of Baldwin Park Estates, 32

rumors, about In-N-Out, 6, 10, 159, 196–97

 

Salk, Jonas, 84

Sanders, Harlan, 67, 100

San Dimas, 71, 94

conducting business from, 80

moving from, selling, 162–63

as temporary office after fire, 120

San Fernando Valley, 32, 80, 97–98, 111, 117

San Gabriel Valley, 30–31, 32, 51, 58, 62, 63, 78, 97, 98, 103, 110, 111, 122, 125, 172, 184

San Gabriel Valley Tribune
, 119, 120, 127, 128, 145, 152, 157, 187, 188, 284, 287

Santa Monica, 18–19

“Say No to In-N-Out Burger,” 245–46

Schlosser, Eric, 7, 88, 243

Schmidt, Jack, 13, 89

Schneider, Hendrick, 14–16.
See also
Snyder, Harry, Sr.

Schwarzenegger, Arnold, 8

science and technology, 84–85

Seattle, 17–18, 40

secret menu, 5, 130, 146

adding to mystique, 92

not commercialized, 151

vegetarian burger and, 246

secret sauce, 9, 42

service, as part of system, 44, 46, 101, 128, 207, 211

Setterland, Elaine, 74, 96

the Shack.
See
Original Tommy's World Famous Hamburgers

Sheridan, Sally Anne, 185, 187

Sherman, Duke, 146

Sherman, Sunny, 66

Shingletown, 200, 202, 216, 218, 227

Flying Dutch Ranch and, 238

Shoal Creek Township, 21–22

Shore, Dinah, 52

Simplot, John Richard, 87–89

The Simpsons
, 8

Sims, Jack, 188, 190, 191–92, 193, 195,

Sinatra, Frank, 52

Sinclair, Upton, 93

sit-down meal, casualty of long commute, 39

Sitrick and Company, public relations and In-N-Out, 272

Sivil's Drive-In in Texas, 39

Sizzler Family Steakhouse, 118

slow-growth model, used by Harry, 100

Smith, Chuck, Jr., 182, 194

Smith, Chuck, Sr., 155, 159, 283

Smith, Dave, 2

Smith, Troy, 6–7

Snyder brothers.
See also
Snyder, Harry Guy; Snyder, Richard Allen

buyout tension/breaking point for, 198–99, 200

complicated relationship, 173, 174

conflict between, over business, 114

divergent interests/personalities, 105–8

fallout, 176–78

religious convictions and, 156

Snyder, Christina, 181–83, 271

joins board of directors, 197–98

resigns from board, 205

widow of Rich, 191–92, 195

Snyder Distributing, 44, 115

Snyder, Esther, 12, 14, 32, 33, 42, 43, 67–68, 120, 126, 153, 170, 283–84

assumes control of chain, 230

behind scenes role of, 72, 163

charitable organizations/community service and, 93–94, 157–58, 164

death of, and speculation, 10, 282

delays buyout signing, 200

failing health/involvement in company, 234–35

family travels, 71–72

family trust and, 177–78

foster child and, 75

friendship with Kahles, Wolf, 236–37, 263, 279

funeral, 283

Guy's drug problem and, 213–14

as historical figure, 130

isolation of, during lawsuit, 261–62, 263, 264

memorialized/legacy, 283–84

100 Percent Club awards and, 143

one hundredth store and, 208–9

passing of Karcher, Carl/Margaret, and, 281

personal sacrifice, for business, 43

pragmatist/advocate of education, 236–37

public relations, during lawsuit, 272

receives honors, 162, 224

religion as private/personal, 154–55

secretary-treasurer of business, 113

speaks at memorial for son, 194

steps in as president, 197

succession plan and, 109–10

testimony/deposition, key to lawsuit, 273–74, 275–76, 278

Snyder, Harriet, 16

Snyder, Harry Guy, 92, 169, 227–28, 269

accident/dependence on painkillers, 107–8

buyout and, 200

clash with managers, 211–12

company legacy, 229

as company liability, 175

courtship/marriage for, 122–23

daughter born to, 123

demise and death of, 222, 226–28

divorce from Snyder, Kathy, 226

divorce from Snyder, Lynda, 216

drag racing circuit and, 122, 172–74

drug addiction/arrest, 196, 212, 213–15

eulogy at brother's memorial service, 195