Authors: Stacy Perman
business, running successful, 137â38, 236â37
chains v. In-N-Out chain, 59
drive-through, as American culture, 13â14
innovations for, 40â41, 42, 45, 62â63
mad cow/
E. coli
bacteria and, 242, 243
McDonald brothers' approach to, 46â47
obesity claims and, 243
pioneer, 35â38
rise of gourmet burger and, 246â49
fast-food industry, 247
annual growth of largest, 96â97
backlash, 103
boom time, 67, 96
expansion implodes, 101â3
global markets for, 116
In-N-Out small player in, 167
v. In-N-Out strategic approach, 63
marketing campaigns, 90â91
philosophy of, 12
price war, 210
shift from fresh to frozen, 86â87
tarnished image/comeback, 243â45
Fast Food Nation
, 7, 88, 243, 246
Faulkner, William, 61
Federal Aviation Administration, 190â91
female employees, early objection to hiring in stores, 49
fire, at Baldwin Park headquarters, 119â20
Firebird Raceway, 172
Firestone Tires, 60
Fisher, Debbie, 52
Fisher, Eddie, 52
five-year plan, scaled back, 203â4
the Flying Dutchman, 5, 92
Flying Dutchman Ranch, 123, 171, 216, 217
food additives, 88
Food & Wine
, 9
Food for Thought
program, protest against, 245â46
food technology, 85â87
Forbes 400
, 88
Forbes
magazine, 145, 152, 167
Forest Lawn Memorial Park and Mortuary, 111â12
Fort Lawton, 21
Fortune
magazine, McDonald's Corporation in, 244
Fort Worth Star-Telegram
, 251
the 4x4, secret menu and 5, 92
franchising
McDonald brothers/Kroc, Ray, and, 64â65
resistance to, by Harry/In-N-Out, 96, 128â29
Sanders, Harlan, and, 67
Francisquito and Garvey avenues, “Number One” on, 11, 12, 115
Frazier, Wyona, 288
Free Methodist Church, influence on Esther, 24, 25, 273
freeways.
See
highway system, interstate
french fries, quick-freeze, 88
The French Laundry, 9, 248, 249
Fresno County Fairgrounds, Fourth Air Force Training Ground/Japanese internment camp and, 21
frozen dinners, 85
funeral industry, revolutionizing, 111â12
Â
Gable, Clark, 123
Gamble, Alan and Ellen, 65â66
Gamble, Martha, 66, 231
Garner, Jennifer, 250
General Dynamics, 85
General Foods Corporation, 86, 99, 101
General Motors (GM), involvement in scandal, 60â61
Gerarty, David, 128
Gerstner, Louis V., 182
Gerstner, Robin, 182
Gibbs, Steve, 80, 81, 83, 96
GI Bill, home loan guarantees and, 32
Glendora, 58, 73, 191, 204, 235, 238, 279, 283
Esther's home in, 162â63, 281
Flying Dutchman Tobacco Hold in, 171
home to Guy and family, 123
home to Lynsi and husband, 240, 287
Taylor, Mark, Guy's home and, 268
glitterati, Hollywood, 52, 53
global market, for fast-food industry, 102, 116, 209, 243
GM.
See
General Motors (GM), involvement in scandal
golden arches, 65, 134, 243
Golden State.
See
California
Gorro Drive Inn, 40
gourmet burger, 246â47
Granholm, Jennifer, 8
Grant, Kelly, 8â9
Grant Thornton, 263, 264
Great American Street Car Scandal, 61
the Great Depression, 20, 33
Baldwin Park and, 31
Esther's family and, 23
Harry's family and, 19â20
The Green Mile
, 8
Greenspan, Alan, 182
Greenville College, Esther attends, 24â25
Grilled Cheese and secret menu, 5, 92, 130, 148
Grisham, James, 22
growth strategy, for In-N-Out
five-year plan, Rich and, 203â4
management/construction formula for, 131â32
training program and, 133â34
Guy.
See
Snyder, Harry Guy
Â
Habbeshaw, Heath, 139
Haft family, 258
Hagar, Sammy, 147
Haley, Caroline, Los Angeles store manager and, 235â336
Hallmark/Westland, In-N-Out ending relationship with, 127
hamburger, 231, 246â47, 286
Hamburger Place, rejection of name, 186â87
Hamburger University, 133â34
Hanks, Tom, 8
Happy Meal, introduction of, 102
Hardee's, 101, 209â10
Harry.
See
Snyder, Harry, Jr.
Harry Guy Snyder Testamentary Trust, 233â34
Harry Snyder Award, 143
Harvard Business School, 287
Harvey's Broiler, 50â51
headquarters, 124, 125â26
Baldwin Park preference, by Guy, 204â6
Baldwin Park's mansion on hill, 129â30
debate inside, 167
fire at, 119â20
home of new, 184, 185
relocation, scaled back, 193
Heinz, Margaret.
See
Karcher, Margaret
Heller, Philip, 258
The Heritage of Baldwin Park
, 129
Herschensohn, Bruce, 161â63, 192
Heublein Inc., 67
The Hidden Persuaders
, 103
highway system, interstate, 34
boon to In-N-Out chain, 62â63, 98
location of new stores and, 60
significance of, in California, 39
Hilton, Paris, 287
Hollywood, In-N-Out and, 52â53, 147â48
Holmes, Ben, 285
Home Builders Institute, developer of Baldwin Park Homes, 32
Hope, Bob, 52â53, 98, 145
Hope, Linda, 52â53, 98
hot dog stands, 35, 36, 46
Hot ân Now, 179â80
hot-rodders, 50, 77
hot-rodding.
See
drag racing
Hot Rod
magazine, 77
hot rods, Guy and Rich's love of, 50, 122
Howard, Margaret, memories of In-N-Out, 43
How to Win Friends and Influence People
, 81
Hungerford, Analisa, memories of Johnie's Broiler, 50-51
Â
Igloo Drive-In, 40
implosion, small companies and, 285â86
In & Go, 253â54
Initial Public Offering (IPO), 245, 285
denying rumor of, 128â29, 189
for fast-food giants, 99
wish list, 7
In-N-Out Burger
All Stars and, 4
corporate culture v. McJobs, 140
cost-effectiveness and high volume, 47
as cultural institution, 13â14
fortieth anniversary, 165, 166
mystique of, 92, 146â48, 168â69, 287
In-N-Out Burger Foundation, 205
In-N-Out Burger logo, 2, 13, 121, 288
as advertising, 149
on store in Westwood, 224â25
In-N-Out Burger University, 133â36, 172
In-N-Out Urge, 150
innovation, 40â42
double drive-through, 62â63
open kitchen, 45
Insta-Burger-King.
See
Burger King
instant iced tea, 86
Internet, new economy and, 84, 232
Interstate Highway Act of 1956, 61â62
Intruder in the Dust
, 61
IPO.
See
Initial Public Offering (IPO)
Iriart, Ken, 131, 143
Irish potato famine, 22
Irvine, California, new headquarters, 184, 185
Irwindale, 78
Irwindale Raceway, 76, 80â82
closing of, 83
In-N-Out snack stands at, 78â79
Â
Jack in the Box, 41, 91, 99, 102
Jackson, Reuben W., 39
“Jesus Freaks,” 155
“Jesus Movement,” 155
jewel of Downey, 50â51
Johnie's Broiler.
See
Harvey's Broiler
Johnny No-Bones Steak House #1, 31
Johnny Rockets, retro diner, 231, 232
Johnson, Esther Lavelle.
See also
Snyder, Esther
family history, 21â24
gifted student/interrupted studies, 24â25
move/marriage to Snyder, Harry, Jr., 26â27
navy enlistment for, 25â26
Johnson, Israel, 22
Johnson, Jonathan, 22
Johnson, Mabel (
née
Molloy), 22, 23
Johnson, Orla, 22, 23
Johnson, Philip, 123
June Cleaver, Esther compared to, 72
The Jungle
, 93
Â
Kahles, Wolf, 236â37, 263, 279
Kanner, Steve, architect of Westwood store, 224â25
Karcher, Carl N., 35â36, 205, 230
competition, business strength and, 38
counsel to Esther, 164
death of, 281
fast-food firsts for, 102
franchising and Kroc, Ray, 66
friendship with Harry, 37â38
pays last respects to friend, 112
Plymouth Super Deluxe, used as loan collateral, 36
real estate investing implodes, 209â10
Karcher, Margaret, 35â36, 112, 164, 281
Kaye, Jonathan, 6
“Keep it real simple,” 47, 95
Kelbaugh, Lynda Snyder, 283.
See also
Snyder, Lynda
Keller, Thomas, love of In-N-Out and, 9, 248â49, 285
Kennebec potatoes, 5, 90
Kentucky Fried Chicken (KFC), 47, 67, 88, 89, 97, 99, 100, 152, 285
Kettleman City episode, 245
Keystone Foods.
See
Equity Meat Company
KFC.
See
Kentucky Fried Chicken (KFC)
Khachigian, Ken, 161
King of the Jungle
, 29
Kinney, Abbot, 19
Kirby, Jessie G., 39
Knott's Berry Farm, 110, 143
Knowles, Beyoncé, 8
Kotch, Roger, 131, 259
Koulax, Tommy, 34
Krispy Kreme, 285
Kroc, Ray, 64â66, 67â68, 99â100
contributing to Nixon's political campaign, 138
growth of McDonald's and, 97
mechanizing McDonald's, 86, 93
shift to frozen foods and, 87â88
Krofft, Sid and Marty, lawsuit, 91
Kuralt, Charles, 96
Â
Lake Havasu City, 3
Lake Muroc, air force/drag racing and, 76â77
Lasorda, Tommy, In-N-Out managers' meetings and, 143
Las Vegas store, extending In-N-Out's geography, 181
Late Night with David Letterman
staffers, love of burger chain, 181
Laurentian
, 14, 15
Lawson, Olis, 23
Lawsuit(s), 10, 264
court decision and Richard Boyd, 266
Esther's phone conversation with Elisa
Boyd transcript and, 276â78
filings, 256â58
In-N-Out Burger countersuits and
Richard Boyd, 257
judge rules on Esther's deposition, 278
Kettleman City episode and, 245
Madrid, Michael Anthony, declaration and, 265
Manas, Alice Meserve, court declaration, 275â76
public relations, during course of, 272
Richard Boyd files, 257
settlement reached in, 280â81
thrown out/dismissed, 266â67
trademark infringement allegations and, 250â54
Chadder's, 253â54
In & Go, 252â53
Lightning Burgers, 250â51
Whataburger, 252
Leave It to Beaver
, 70
Lemon Grove store, sales volumes for, 166
LePlae, Robert, 9, 151
Lewis, John L., 23
Liberace, 52
Lieberman, David, Thomas Keller and 248
Life
magazine, 39, 69, 78
Lightfoot, Bobbie, 130
Lightning Burgers, accused of trademark infringement and sued, 250â51
Lion's Dragstrip, 82
local, support/hangout, 43â44, 49â50
location
central v. peripheral, 169â70
determining, for new store, 59â60
selectivity/strategy of, 167â68
suburban v. downtown, 63
traffic flow/volume and, 111
Lone Sailor Award, Esther recipient of, 224
Longpre, Bob, 184, 189
Los Angeles.
See also
Southland
as boomtown, 28, 30â31
Los Angeles Business Journal,
143
Los Angeles icon.
See
American icon
Los Angeles
magazine, profile of Sitrick and Company, 272
Los Angeles Times
, 42, 97, 204, 230, 232, 235â36, 254
chain, as state treasure, 271
reports lawsuit by executives and, 206â7
Louis's Lunch, hamburger sandwich, 231
Love, Courtney, 7
Loving, Christopher, 22
loyalty, of associates, 56
Lozano, Manuel, 130
lung cancer, Harry's battle with, 107â8