Authors: Chris Anderson
multiple channels for, 219–20
diversity, 53, 184
DJs, 177–80
Donaton, Scott, 228
DVDs, 95, 97, 129–30, 133–34, 136–37, 142, 153, 169
extras on, 222
Netflix and,
see
Netflix
television shows on, 9, 129, 196
DVRs, 38, 80, 193, 195–96
TiVo, 38, 190, 193, 195
eBay, 10, 11, 12, 24, 55, 57, 88, 89, 93, 139, 169, 201–3, 219, 221, 250, 254
Ecast, 7–8
economics, 143–44, 145, 146
80/20 Rule in, 7, 12, 125, 130–35, 136
Long Tail, 125–46
of variety, 175–76
Economist,
6
800 numbers, 46–47
80/20 Rule, 7, 12, 125, 130–35, 136
Eminem, 32
encyclopedias, 65–66, 71, 72, 73
Britannica,
66, 67, 69, 70–71, 72, 73
Encarta,
66
Wikipedia,
see
Wikipedia
Ernestus, Mark, 179–80
Excite, 211
exposure culture, 74
Facebook, 230
fashion, 250
Faxon, 85
FCC, 36
Ferris, Timothy, 60
Fey, Tina, 80
file trading, 33, 34, 74, 75, 97, 167, 175
films,
see
movies
filters, 53, 57, 108–24, 134, 135, 136, 138, 141, 148, 179, 189, 190, 223
customer reviews, 55, 56, 64, 99, 123, 124, 173, 219, 222
Bay and, 203
music and, 110–12, 114–15
post-filters, 122–24, 223
pre-filters, 122–24, 223
recommendations,
see
recommendations
Firefox, 50
Flickr, 108
Florida, Richard, 150
folksonomies, 162
Food Marketing Institute, 45
foods, organic and artisinal, 243–44, 250–51
Fooled by Randomness
(Taleb), 120
Forbes,
172
Ford, Henry, 44
Ford Expedition, 228
fragmentation, 181, 189–91
free services, 223–24
Frog Design, 107
GarageBand, 63
Gates, Bill, 238
geographic limitations, 17–18, 162–64, 220
German Ideology, The
(Marx), 62
Gilder, George, 145–46
Gladwell, Malcolm, 176
Global Guerrillas, 50
globalization, 169, 244
of culture, 251–52
global warming, 225, 226
GM (General Motors), 225, 227
GOATSE, 182
Goldstein, Patrick, 38
Google, 55, 56, 57, 68, 69–70, 74, 89, 99, 108–9, 116, 117, 123, 137, 153, 173, 174, 182, 203, 227, 238, 254
advertising and, 10, 24, 50, 88, 89, 139, 210–16, 219, 229–30, 254
Alerts, 230
company searches on, 230–31, 234
Dell and, 234, 235
Earth, 244
hyperlinks and, 237
Trends, 230, 235
categorization and, 157, 159, 161
time and, 142–43
Video, 89, 90, 97, 192–93, 198
Gottlieb, David, 156
Graham, Paul, 69–70
Grammy Awards, 38
Gross, Bill, 211
Gundotra, Vic, 239
Hagel, John, 174–75
Half.com, 202
Halo 2, 64
Hamit, Francis, 176
Haque, Umair, 165–66, 220
Hardy, Ron, 178
Hastings, Reed, 10, 109–10
Hawk, Thomas, 194
Hayek, Friedrich, 186
Head offering products at both Tail and, 148
Short, 155–56, 250
see also
hits
Hill, Bill 240
Hirshberg, Peter, 140
History of House Sound of Chicago, The (Cosgrove), 177–78
hit albums, 32–33
Hitchens, Christopher, 188
hit-driven culture, 38–40, 120
hit-driven economics, 18
hits, 1–2, 3, 5, 8, 16, 18, 20, 27–40, 52, 72, 109, 120–21, 134–35, 137, 141, 147, 148, 164–67, 182, 252
Long Tail and, 10
micro-, 35
monopoly of, 252
quality and, 116
ratio of niche goods to, 53
in Rhapsody downloads, 19, 20
time and, 142–43
types of, 252–53
Hume, David, 120
Hryb, Larry, 240
hyperlinks, 235–37, 242
IAC/InterActiveCorp, 79
ideas, 145
individualism, 189–90
information, 53, 89, 107, 137–38, 190, 191, 221–22, 244
information theory, 115, 117
Instapundit, 187
InStyle,
107–8
intellectual property, 75
Interloc, 85–86
Internet, 2–6, 29, 41, 166
distribution democratized by, 55
growth of e-commerce on, 47–49, 147
hybrid retailers and, 89–91, 92
hyperlinks on, 235–37, 242
Into Thin Air
(Krakauer), 15–16
inventory, 132, 218–19
iPod, 3, 34, 36, 97, 175, 190, 198
Irag war, 225, 226
iTunes, 3, 8, 9, 16, 24, 55, 57, 80, 88, 89, 90, 91, 97, 105, 106, 108, 149, 169, 175, 192, 195, 207, 215, 218, 220, 254
classical music on, 182
filtering and, 111–12
pricing of, 139, 221
Iyengar, Sheena, 172
Jacobs, Jane, 151
jam, 170–72, 173
Japan, 251
Jarvis, Jeff, 80–81, 123, 233–35
Jefferson, Thomas, 145
JibJab, 197
Jive Records, 31
Johnson, Abigail, 242–43
Johnson, Steven, 150
Jones, Albert, 60
Jones, Norah, 32
JotSpot, 209
jukeboxes, digital, 7–8
Kamiokande II observatory, 58–59
Kelly, Kevin, 68–69
Kennedy, John F., 45
King Kullen, 44–45
KitchenAid, 203–5
“Knowing What You Like versus
Discovering What You Want: The Influence of Choice Making Goals on Decision Satisfaction” (Iyengar et al.), 172
Knuckles, Frankie, 177
Koolhaas, Rem, 160
Kowalski, Richard, 61
Krakauer, Jon, 15–16
Kraus, Joe, 209–10, 211
Lagaan: Once Upon a Time in India,
17
Lankford, John, 62
LA Times,
38
Latin culture, 251, 252
LAUNCHcast, 100–102
LEGO, 205–7, 247
Letters to a Young Contrarian,
188
Levan, Larry, 178
libraries, 157–60, 161
links, 235–37, 242
Linux, 50, 238
liquidity, 87, 88
listening, 230, 231, 234
local culture, 27, 191
locality, 17–18, 162–64, 220
Lonely Island, 79–81
Long Tail, 10–11, 13, 22–26
aggregators and,
see
aggregators
of customers, 163–64, 229–30
of marketing, 225–45
economics of, 125–46
filters and,
see
filters
history of, 41–51
microstructure in, 139–41
misunderstandings and questions about, 252–54
money making and, 253, 254
see also
niches
Long Tail businesses, rules for, 217–24
lowest common denominator, 118, 147, 165
Lulu, 76–77, 82
machinima, 64
McGauley, Pat, 250
McKee, Bonnie, 99–103, 104
McNally, Michael, 207
McNaught, Robert, 60
magazines, 37, 97, 181
mail order, 42–44
hybrid retailers and, 89–91, 92