Authors: Chris Anderson
Malthus, Thomas, 145
Mancuso, David, 178
manga, 251
Manley, Marty, 86
marketing, 225–45
Married…with Children,
196
Mars, 61–62
Marx, Karl, 62, 125, 145
mashups, 33, 80
mass culture, 28, 148, 181, 182, 183–84, 185, 189, 191, 199
massively parallel culture, 182–85, 191
Mead, Carver, 144
Metallica, 74
Michaels, Lorne, 80
microchunking, 220
microcultures, 183–85
micro-hits, 35
Microsoft, 50, 70, 193, 208, 215, 237–41, 242
Channel 9, 237, 239–40
Minor Planet Mailing List, 61
Mintel International, 169
MIT, 135
Moore’s law, 144
motives to create, 73–74, 78
movies, 3, 5, 6, 26, 28, 38–39, 97, 110, 199–200
attention and, 165
blockbuster, 1, 2, 79, 82, 110, 127
Bollywood, 17
box office revenues for, 127–29
distribution bottlenecks and, 127–30
documentaries, 182
DVD extras and, 222
indie and homemade, 57, 63, 64, 193
machinima, 64
marketing of, 232–33
Netflix and,
see
Netflix
on-demand businesses and, 95
pricing of, 199, 200
rights and, 74–75, 196, 217
in theaters, 17, 37, 151, 163, 176
word of mouth on, 232–33
see also
DVDs; video
MP3.com, 148–49
MP3s, 34, 211
blogs for, 105, 106, 123
iTunes and,
see
iTunes
MTV, 98, 102, 104
Murdoch, Rupert, 37
music, 1–6, 9–10, 30, 31–37, 82, 90–91, 97, 98, 99–106, 116, 136–37, 182, 248
Amazon and, 90–91, 155
blogs, 105, 106, 108, 123
on CDs,
see
CDs
classical, 182
democratization of production of, 54, 63, 178, 179
digital jukeboxes and, 7–8
DJs and, 177–80
file trading and, 33, 34, 74, 75, 97, 167, 175
filters and, 110–12, 114–15
hit albums, 32–33
house, 177–80
indie record labels and, 178–80
iTunes and,
see
iTunes
mashups, 33
niche micromarkets in, 139–40
pricing of, 139
punk rock, 82–83
record stores, 154–56
Rhapsody and,
see
Rhapsody
rights to, 74–75, 167, 180, 196, 217
rock radio, 35–36, 98
Wal-Mart and, 19–20, 22, 25, 26, 155–56, 169, 182
as “want” market, 139
musical artists
Birdmonster, 104–6
Bonnie McKee, 99–103, 104
My Chemical Romance, 103–4, 106
*NSYNC, 31, 32
MusicBox, 178
Music for Robots, 105
My Chemical Romance, 103–4, 106
MySpace, 54, 89, 103, 104, 105, 106, 149, 219, 230, 254
Napster, 33, 175
NASA, 61–62
Nasdaq, 31
National Bureau of Economic Research, 169
Nature,
69
navigation layer, 109
NBA playoffs, 38
NBC, 80, 81
“need” vs. “want” markets, 138–39
Negroponte, Nicholas, 189
Nelson, Ted, 236
Netflix, 8, 9, 10, 13, 16, 24, 56, 57, 88, 89, 97, 109–10, 123, 130, 134, 169, 175, 190, 200, 218, 219
documentaries on, 182
inventory and sales of, 23, 132, 136
network effects, 126, 141, 164
neutrinos, 58–60
New Atlantic,
189
news, 142, 143, 185–89
citizen journalism and, 78
news aggregators, 241
newspapers, 185–88, 220
declining readership of, 37
New York Times,
15, 112, 174, 182, 185–86, 188, 249
nichebusters, 115
niche culture, 177–91, 199
niches, 3, 5–6, 8, 10, 16, 24, 26, 38, 46–47, 52, 72, 109, 134–35, 148, 166, 182, 219–21, 243–44, 249–52, 254
cities and, 150, 151
collective impact of, 53
costs of reaching, 53–57
micromarkets, 139–40
organic and artisanal foods, 243–44, 250–51
quality and, 116, 118–19
rankings within, 114
ratio of hits to, 53
time and, 142–43 98
Percent Rule, 8, 9
Nintendo, 97
noise, 115–18, 119–20, 122
non-allergenic products, 251
*NSYNC, 31, 32
Ochs, Adolph, 188
OhmyNews, 78
Oh Yeon Ho, 78
Olympics, 38
OMD, 168
ontology, 157, 161
Oracle, 208
O’Reilly, Tim, 83
organization and categorization, 156–62, 203
Oscars, 38
Otalvaro, Noah, 197
OutKast, 32
overhead, 153
Overture, 211
Pandora, 34
Paradise Garage, 178
Paradox of Choice, The
(Schwartz), 170–71
Pareto, Vilfredo, 125, 126, 127, 130, 131, 214
peer production, 73, 79, 219
peers, trust in, 98–99
peer-to-peer (P2P) file trading networks, 33, 34, 74, 75, 97, 167, 175
Peper, Ed, 227
personal computers
production democratized by, 54, 55
SETI@home’s use of, 61
Pink, Daniel, 66
piracy, 33, 34, 75, 223
Pitchfork Media, 108
playlist sharing, 34, 123
population spikes, 150
Posner, Richard, 185–86
Postrel, Virginia, 174, 184
powerlaw distributions, 121, 126–27, 132, 139, 147, 252
pricing, 138–39, 221, 222
Pro-Am collaborations, 60–63, 65
Wikipedia,
see
Wikipedia
probabilistic systems, 68–69, 70, 71
producerism, 64
producers, 57, 58–84, 253, 254
line between consumers and, 63–64, 83–84
production, democratizing the tools of, 54, 55, 57, 62–65, 73, 82, 84, 107, 178, 179
PR professionals, 241–43
PRX, 130
Pryor, Len, 238–39, 240
PureVolume, 103
quality, 71, 115–19, 126, 167, 191
radio, 1, 2, 4, 17–18, 29, 30, 100, 101, 102–3, 104, 130, 164, 179, 195, 220
attention and, 165
Clear Channel and, 36
FCC and, 36
Internet, 34, 100–101, 105
playlists on, 112 rock, 35–36, 98
Telecommunications Act and, 36
RealNetworks, 19
recommendations, 16, 53, 55–57, 107–8, 110, 111, 115, 119, 122–24, 134, 135, 153, 173, 174, 190, 217–18, 222
eBay and, 202–3
Reddit, 241
Reid, Rob, 109, 199–200
rent, 153