Googled (54 page)

105
To grow, Google needed to investment capital:
author interview with Eric Schmidt, October 8, 2007.

105 An excellent account of the process Google followed in devising its IPO can be found in Vise and Malseed’s
Google
Story.

106
“It seemed to me vaguely undemocratic”:
author interview with John Doerr, September 18, 2008.

106 “I
didn’t want to take a position”:
author interview with Ram Shriram, September 16, 2008.

106
consulting with Barry Diller:
author interview with Larry Page, March 25, 2008.

106
‘A Letter from the Founders“
contained in Google’s S-1 Registration Statement with the SEC, August 2004.

107
”We were concerned“:
author interview with Larry Page, March 25, 2008.

107
”Holy
shit“:
author interview with David Krane, November 4, 2008.

108
”Will it break one hundred dollars?“:
author interview with Marissa Mayer, November 4, 2008.

108
The stock reached $108.31 ... to its employees:
SEC Form S-1, August 2004.

109
Even Bonnie Brown:
Stefanie Olsen, CNET News, January 23, 2008.

110
”We began as a technology company“:
Google IPO, SEC form 3-1, August 2004.

110
two hundred million dollars in 2003:
author interview with Benjamin Schachter, February 15, 2008.

110
”In a second“:
author interview with Matt Cutts, March 26, 2008.

111
”suggests that while Microsoft“:
John Markoff, ”Why Google Is Peering Out, at Microsoft,“
New York Times,
May 3, 2004.

111
”we believe that our user focus“:
Google IPO, August 2004.

112
”Being less experienced“:
author interview with Larry Page, March 25, 2008.

112.
”A lot of it is common sense“:
author interview with Sergey Brin, September 18, 2008.

112
”They wanted to replicate the Stanford culture“:
author interview with Ram Shriram, June 12, 2008.

112
”They predicted things that did not make sense to me“:
author interview with Urs Hölzle, September 10, 2007.

112
”Their clear, coherent point of view“:
author interview with Terry Winograd, September 25, 2007.

112
”The number of times they made me change my opinion“:
author interview with Rajeev Motwani, October 12, 2007.

113
the construct framed by Eric Steven Raymond:
Eric Steven Raymond, ”The Cathedral and the Bazaar,“ found at
http:/wwwcatb.org/-esr/writings/cathedral-bazaar/
.

113
Page and Brin actually have more experience:
author interview with Eric Schmidt, September 12, 2007.

113
”quintessential Montessori kids“:
author interview with Marissa Mayer, August 21, 2007.

114
”question everything“:
Larry Page speech at University of Michigan, 2005.

114
”There’s kind of
a
strength in the duo“:
author interview with Bill Campbell, October 8, 2007.

114
”We agree eighty to ninety percent of the time“:
author interview with Sergey Brin, March 26, 2008.

114
”If we both feel the same way ... we’re probably right“:
author interview with Larry Page, March 25, 2008.

114
strength ”to be different“:
author interview with Susan Wojcicki, September 10, 2007.

114
”having a mental sparring partner“:
author interview with Jen Fitzpatrick, September 12, 2007.

114
”Having the two of them being completely in sync“:
author interview with Omid Kordestani, September 12, 2007.

114
”to force a conversation“:
author interview with Eric Schmidt, September 12, 2007.

115
”Some companies would be worried“:
author interview with Sheryl Sandberg, October 11, 2007.

115
”people saw values we believed in“:
author interview with Craig Newmark, January 11, 2008.

115
the reason the troika ”works is that whoever you go to“:
author interview with Sheryl Sandberg, October 11, 2007.

116
”Eric is the leader for the company“:
author interview with Sergey Brin, October 11, 2007.

116
”I can’t imagine“:
author interview with Bill Campbell, October 8, 2007.

116
”A balanced appreciation“:
author interview with Dan Rosensweig, February 27, 2008.

116
”It borders on insulting“:
author interview with Elliot Schrage, October 12, 2007.

116
”catcher“:
author interviews with Eric Schmidt, September 12, 2007, and October 9, 2007.

116
At the press lunch:
post-Zeitgeist lunch attended by author, October 11, 2007.

117
”the best business
partner“:
annual Google shareholder meeting attended by author, May 10, 2007.

117
”Eric is the person who said“:
author interview with Sheryl Sandberg, October 11, 2007.

117
”I’ve become a huge cheerleader“:
author interview with Michael Moritz, March 31, 2009.

118
an incident at the 2005 World Economic Forum:
author interview with Andrew Lack, October 4, 2007.

118
”no recollection of the specific incident“:
e-mail from Arthur Sulzberger, Jr., April 29, 2009.

118
”Schmidt confirmed Lack’s account“:
author interview with Eric Schmidt, April 1, 2009.

118
”Here’s the part you don’t see“:
author interview with Bill Campbell, April 1, 2009.

119
”We’re smart guys“:
author interview with Terry Winograd, September 25, 2007.

120
”privacy concerns“:
Google IPO, August 2004.

122
a faux documentary by two young journalists:
EPIC 2014 available on YouTube.

122
”evil empire“:
author interview with Sheryl Sandberg, October 10, 2007.

122
”Did not begin until Google went public“:
author interview with Eric Schmidt, April 16, 2008.

122
It took Microsoft fifteen years:
time line on
Microsoft.com
.

123
”There’s that same ’think big’ attitude“:
Steven Lurie, quoted in Gary Rivlin, ”Relax, Bill Gates; It’s Google’s Turn as the Villain,“ New York Times, August 24, 2005.

123
their ”moon shot“:
Jeffrey Toobin, ”Google’s Moon Shot,“ The New
Yorker,
April 18, 2007.

123
”Google decides not to use that content“:
Copies of Google library contracts with the University of Michigan and the University of California, 2006.

124
”copyduty“:
Kevin Kelly ”Scan This Book!“
New York Times Magazine,
May 14, 2006.

124
”People don’t buy books“:
author interview with Sergey Brin, March 26, 2008.

125
”Google went to libraries“:
author interview with Richard Sarnoff, January 16, 2008.

125
He mentioned ”the huge risk“:
author interview with Paul Aiken, February 14, 2008.

126
”Fair use is as important a right as copyright infringement“:
author interviews with David Drummond, September 11, 2007, and March 25, 2008.

126
”finding a way to move forward“:
author interview with John Hennessy June 9, 2008.

127
”If they had a copyright lawyer“:
author interview with Tim Wu, September 20, 2007.

127
”Our patents, trademarks, trade secrets“:
Google IPO prospectus, 2004.

127
”I think that’s true“:
author interview with Megan Smith, April 17, 2008.

128
”We’re a technology company“:
author interview with David Eun, September 18, 2007.

128
”It’s probably both“:
author interview with Paul Aitken, February 14, 2008.

128
”The first thing he said was“:
author interview with Mel Karmazin, May 13, 2008.

128
That year, Yahoo generated profits of $1.1 billion:
Richard Siklos, ”When Terry Met Jerry Yahoo“ New York Times, January 29. 2006.

129
Google acquired fifteen smaller digital companies:
financial results for 2005
available on
Google.com
.

129
The circulation of daily newspapers ... fall more steeply:
Newspaper Association of America Web site.

129
falling 20 percent on average:
Dick Edmonds, ”A Bad Year for Newspaper Stocks—a Worse Year for the Gray Lady“
Poynter Online,
January 12, 2006.

130
U.S. content and software companies lost:
Alan Cane, ”Attacking the Pirates,“
Financial Times,
February 28, 2007.

130
About one billion songs per month:
Ethan Smith, ”Sales of Music, Long in Decline, Plunge Sharply,“
Wall Street Journal,
March 21, 2007.

130
”I don’t believe they have any incentive“:
author interview with Sir Howard Stringer, February 8, 2008.

130
three years earlier, in 2002:
National Cable and Telecommunications Association.

130
The radio industry was also squeezed:
”Digitalization of the Media Industry: How Close to a Tipping Point?,“ The Kreisky Media Consultancy May 6, 2006.

131
concern about ”market power“:
author interview with Irwin Gotlieb, June 2, 2008.

131
”In Google’s 2004 annual report“:
Annual 2004 report to shareholders from Larry Page and Sergey Brin, spring of 2005.

131
the founders gave old-media executives more cause for concern:
annual letter to shareholders from Larry Page and Sergey Brin, 2004.

132
”We told the pilots to head to London“:
author interview with Sergey Brin, March 26, 2008.

132
”he offered a number“:
author interview with Jonathan Miller, February 12, 2008.

133
Microsoft spurned the advice:
Robert A. Guth, ”Microsoft Bid to Beat Google Builds on a History of Misses,“
Wall Street Journal,
January 16, 2009.

133
”thinking they had the deal done“:
author interview with Tim Armstrong, February 28, 2008

133
Google and AOL reached agreement:
Google and Time Warner AOL press release, December 20, 2005.

134
”so fearful of Google“:
Mylene Mangalindan and Robert A. Guth, ”EBay Talks to Microsoft, Yahoo About a Common Foe: Google,“
Wall Street Journal,
April 21, 2006.

134
”more like us than anyone“:
Fred Vogelstein interview with Bill Gates,
Fortune,
April 18, 2005.

134
If a user searched Tianamen Square:
Peter Bazalgette, Guardian, August 17, 2008.

134
Four years later, at Google’s annual shareholder meeting:
meeting on Google campus, May 8, 2008.

135
comply with the government of Thailand:
Seth Mydans, ”Agreeing to Block Some Videos, YouTube Returns to Thailand,“
New York Times,
September 1, 2007.

135
”There is no question“:
Elliot Schrage testimony before the Committee on International Relations of the U.S. House of Representatives, February 15, 2006.

135
”It took me awhile“:
author interview with Eric Schmidt, April 1, 2009.

136
”CNET was banished“:
Planet
Google,
Randall Stross, September 2008.

137
”Because it was last minute“:
author interview with Sergey Brin, March 26, 2008.

137
The Washington Post depicted the poor reception as a snub:
Arshad Mohammed and Sara Kehaulani, ”Google is a Tourist in D.C., Brin Finds,“
Washington Post,
June 7, 2006.

137
”composed of ideological technologists“:
author interview with Elliot Schrage, October 12, 2007.

138
”One can make the argument“:
author interview with Elliot Schrage, September 19, 2008.

138
”in an important way, they are the same“:
author interview with Lawrence Lessig, September 11, 2007.