Googled (57 page)

229
On a sunny July afternoon:
the account of Iger, Chernin, and Mooves dialogue at Sun Valley from two eyewitnesses.

229
“The era when I worked at ABC”:
author interview with Michael Eisner, June 19, 2008.

229
“If you read every piece”:
author interview with Sir Howard Stringer, February 8, 2008.

229
I asked then CEO NobuyukiIdei:
author conversation with Nobuyuki Idei in 2004 in New York at which no notes were taken (thus no quote marks) but at which he knew he was speaking to a reporter who had interviewed him before.

230
“It’s not fair”:
author interview with Edgar Bronfman, Jr., July 5, 2007.

230
15 million copies:
Jeffrey Cole keynote speech to the Monaco Media Forum, “State of the Mediasphere,” November 12, 2008.

230
3.7 million sales:
Nielsen Scan reports from chart in the
Wall Street Journal,
December 19, 2008.

230 In
2007, worldwide digital music sales rose:
the International Federation of the Phonographic Industry, as reported in the
New York Times,
January 25, 2008.

230
dive to $9 billion:
Forester Research report carried in the
Silicon Alley Insider,
February 20, 2008.

231
“I
never experienced any real restraints”:
“Ripped from the Headlines:
Times
Editors Speak Out,” Los
Angeles Times Magazine,
May 12, 2008.

231
In 2007, newspaper advertising:
Richard Perez-Pena,
New York Times,
February 7, 2008.

231
Business magazines:
author interview with John Huey December 5, 2007.

232
newspaper revenues in 2007 totaled sixty billion dollars:
author interview with Jim Kennedy, February 21,2008.

232
drop 87 percent:
newsroom job cuts reported regularly throughout 2008; Gannett stock drop from Reuters, April 17, 2009.

233
“The cold our customers caught”:
author interview with Thomas Glocer, June 5, 2008.

233
“gets about 20 percent of our revenues”:
author interview with Tom Curley, February 21, 2008.

233
by 2008 Reuters had 2,600 reporters:
author interview with Thomas Glocer, June 5, 2008.

234
lost 10 to 30 percent of their revenues:
Murdoch at annual All Things Digital Conference attended by author, May 27-28, 2008.

234
only one of the top twenty-five newspapers to gain:
the Audit Bureau of Circulations six-month report on the circulation of 395 daily newspapers, April 27, 2009.

234
“What really is going on”:
author interview with Tad Smith, April 9, 2008.

234
“There is a systematic change”:
author interview with Eric Schmidt, March 26, 2008.

235
“in so much better shape”:
author interview with Paul Aiken, February 14, 2008.

235
“has fallen dramatically”:
“To Read or Not to Read: A Question of National Consequence,” National Endowment for the Arts, November 19, 2007.

236
revenues began a steady decline in 2006:
radio revenue declines reported by Jon Fine based on the Radio Advertising Bureau’s data,
BusinessWeek,
March 10, 2008.

236
$162.1 billion in 2008:
Group M, March 30, 2009.

237
online advertising was soaring:
Interactive Advertising Bureau.

237
“the long tail”:
author interview with Nick Grouf, May 15, 2008.

238
poor spent $180 per month on media services:
Annenberg Study from Jeffrey Cole keynote speech to the Monaco Media Forum, November 12, 2008, and available on YouTube; and from author interview with Irwin Gotlieb, June 5, 2008.

238
“We’re not like a car”:
author interview with Michael Lynton, April 6, 2008.

239
When Robert Pittman cofounded MTV in 1981:
author interview with Robert Pittman, February 29, 2008.

240
“at least two percentage points”:
author interview with Les Moonves, October 14, 2008.

240
“as an advertising opportunity”:
Brian Stelter, “In the Age of Tivo and Web Video, What Is Prime Time?”
New York Times,
May 12, 2008.

240
Smith said CBS had about two hundred partners:
author interview with Quincy Smith, June 9, 2008.

240
$600 million for CBS in 2008:
Ron Grover, “CBS’s Moonves Has Big Plans for CNET,”
BusinessWeek,
September 8, 2008.

241
“If the story is really good”:
author interview with Michael Eisner, June 19, 2008.

241
“do a lot of snacking”:
author interview with Jason Hirshhorn, February 12, 2008.

243
“The economics around these digital properties”:
Scott Kirsner, “NBCU Chief Addresses Harvard Business School,”
Variety,
February 27, 2008.

243
“not the right way to look at it”:
author interview with David Rosenblatt, April 22, 2008.

243
Microsoft, like Viacom, treated Google as an outright enemy:
“Inside Microsoft’s War Against Google,”
BusinessWeek,
May 19, 2008.

243
There were reasons for Microsoft to pursue Yahoo :
a good account of the negotiations can be found in Matthew Karnitschnig
and
Robert A. Guth front page story in the
Wall Street Journal,
July 2, 2008.

244
Ballmer and Yang met privately:
the annual D conference attended by author, May 27-30, 2008.

244
Yahoo shareholders were bludgeoned:
Nick Wingfield and Jessica E. Vascellaro, “Ballmer Kills Hopes for Bid, Pummeling Yahoo Shares,”
Wall Street Journal,
November 20, 2008.

244
“sooner rather than later”:
Nick Wingfield, “Ballmer Seeks Quick Yahoo Deal,”
Wall Street Journal,
December 6, 2008.

245
“The two biggest forces”:
author interview with Roger McNamee, August 22, 2008.

245
“unnerving”:
Sergey Brin to Jordan Robertson of the AP, February 19, 2008.

245
“If Microsoft wanted to do a business deal”:
author interview with Eric Schmidt, April 16, 2008.

245
“It gives them a tool”:
author interview with Eric Schmidt, April 16, 2008.

245
“the Yahoo business deal”:
author interview with Eric Schmidt, September 15, 2008.

246
They petitioned the Justice Department:
Susanne Vranica and Jessica E. Vascellaro, “Big Marketers Challenge Google-Yahoo Deal,”
Wall Street Journal,
September 8, 2008.

246
“If you look at our products”:
press lunch briefing during Zeitgeist attended by author and Brin and Page, September 17, 2008.

247
Brin stepped to a microphone:
Sergey Brin presentation to Google Zeitgeist conference, attended by author, September 17, 2008.

248
The Justice Department did finally intervene :
“Yahoo-Google Deal Opposed,” Wall Street Journal, September 16, 2008.

248
“Microsoft”:
author interview with Phillipe Daumann, May 15, 2008.

248
“We’re always better off” :
author interview with Irwin Gotlieb, May 21, 2008.

248
At Microsoft’s annual two-day forum:
Microsoft’s Advertising Leadership Forum, attended by author, May 19-21, 2008.

249
“They’ve been saying it for a while”:
author interview with Irwin Gotlieb, May 21, 2008.

249
“maybe a genius idea”:
author interview with Yusuf Mehdi, May 19, 2008.

250
“If consumers perceive”:
author interview with Sir Martin Sorrell, May 30, 2008.

250
64.1 percent:
Nielsen Online, January 5, 2009.

250
“All attempts by Microsoft”:
author interview with Eric Schmidt, September 15, 2008.

250
In WPP’s annual report:
Sir Martin Sorrell letter to shareholders, WPP 2007 annual report, May 2008.

250
“to develop the constructive side of our relationship”:
account of Sir Martin Sorrell Cannes panel in Cannes, David Kaplan, Ad Age, June 20, 2008; and Eric Pfanner, International Herald Tribune, June 22, 2008.

250
Google’s 2008 national sales conference:
attended by author, June 11, 2008.

250
“Because our customers must talk”:
author interview with Eric Schmidt, September 15, 2008.

252
“Google Version 2.0: The Calculating Predator”:
Stephen E. Arnold, Infonortics Ltd., August 2007.

252
The gruff Arnold, who responded to a phone call:
author interview with Stephen Arnold, March 17, 2008.

253
“lean in”:
author interview with David Calhoun, June 25, 2008.

254
Mayer has one of the most important jobs:
author attended Marissa Mayer office hours and interviewed her afterward on September 18, 2008.

255
“I think they’re naïve”:
author interview with Quincy Smith, June 9, 2008.

256
“The CBS deal is one”:
author interview with Eric Schmidt, September 15, 2008.

256
To try to calm agency fears:
Brian Stelter, “Some Media Companies Choose to Profit from Pirated YouTube Clips,”
New York Times,
August 16, 2008.

256
“The audience is telling you what they like”:
author interview with David Eun, June 12, 2008.

257
in October 2008, it reached an accord with the U.S. publishing industry:
Google and the Association of American Publishers and the Authors Guild joint October 28, 2008, press release and joint conference call with the press on same date.

258
“able to search the full text of almost 10 million books”:
“Letter from the Founders,” Google 2008 annual report, published in April 2009.

258
“It’s a new model for
us”:
author interview with David Drummond, November 5, 2008.

258
“It is unfortunate”:
Viacom statement reported by CNET, October 28, 2008.

259
“There is a difference”:
author interview with David Drummond, November 5, 2008.

259
Google’s “noncancelable guarantees”:
Google 10-K filed with the SEC, December 31, 2008.

259
“A lot has to do with how much they want”:
author interview with David Drummond, November 5, 2008.

260
dropped 17.7 percent:
Audit Bureau of Circulations report, April 27, 2009.

260
plunged 11.5 percent:
Magazine Publishers of America, April 14, 2009.

260
Drop in advertising and ad revenues for various media:
from Advertising and Marketing Investment Forecast, 2006-2010, Jack Myers Advertising and Marketing Investment Insights, March 10, 2009.

260
“box office revenues rose by 2 percent”:
from Box
Office
Report, January 20, 2009.

260
Book sales:
Motoko Rich, “Declining Book Sales Cast Gloom at an Expo,”
New York Times,
May 29, 2009.

260
Would fall 8 percent:
Group M’s semiannual report on ad spending, “This Year, Next Year,” April 4, 2009.

260
“fall by almost 7 percent”:
Tim Bradshaw, “Global Ad Spending to Fall 7%, Publicis Unit Warns,” Financial Times, April 14, 2009.

261
In a December 2008 report:
Mary Meeker Morgan Stanley report, “Economy/ Internet Trends,” December 19, 2008.