Googled (56 page)

186
public interest advocate, Jeffrey Chester:
author interviews with Jeff Chester, September 27, 2007, and October 15, 2007.

187
”Why does Google need to collect all
of
this information?“:
author interview with Marc Rotenberg, October 15, 2007.

187
”behavioral targeting“:
Arik Hesseldahl, ”A Rich Vein for ‘Reality Mining,’“
BusinessWeek,
May 5, 2008.

188
Phorm:
Louis Story ”A Company Promises the Deepest Data Mining Yet,“
New York Times,
March 20, 2008; BBC interview with Tim Berners-Lee posted on the Web by Richard Defendorf, March 17, 2008; and Nikki Talt and Tim Bradshaw, ”Brussels to Investigate Consumer Profiling by Online Advertisers,“
Financial Times,
March 30, 2009.

189
”If you’re searching for an SUV“:
author interview with Irwin Gotlieb, February 8, 2008.

189
In its five-page Checkout privacy policy:
Google Checkout and Google privacy policies found on
Google.com
.

190
”In 1984”:
author interview with Lawrence Lessig, September 11, 2007.

190
In its 2007 annual ranking:
press release from
Financial Times
and Millward Brown, April 23, 2007.

191
“Privacy is one of those third rails”:
author interview with Randall Rothenberg, January 10, 2008.

191
“Unfortunately”:
author interview with Eric Schmidt, October 9, 2007.

192
“We think of the ad as content”:
author interview with Jeff Huber, September 12, 2007.

192
“There’s nobody watching the store”:
author interview with Jeff Chester, October 15, 2007.

193
“We’re working on expanding”:
Eric Schmidt, October October, 19 2007.

193
“opt-in”:
author interview with Marc Rotenberg, October 15, 2007.

194
“How many people yesterday”:
author interview with Sergey Brin, October 11, 2007.

194
“When you pay $1.6 billion”:
author interview with Nick Grouf, May 15, 2008.

195
“crumbled cookies”:
Google announcement, July 16, 2007.

195
“The product brand was very strong”:
author interview with Alan Davidson, October 15, 2007.

195
“they were almost alone”:
author interview with Gigi Sohn, October 3, 2007.

196
“We’ve been under the radar”:
author interview with David Drummond, September 11, 2007.

196
“No question that people here regularly discuss Microsoft’s experience”:
author interview with Elliot Schrage, October 12, 2007.

196
“Microsoft is a bit of an unusual company”:
author interview with Sergey and Brin, October 11, 2007.

196
“In the end”:
author interview with Beth Comstock, May 2, 2007.

197
“I would say always”:
author interview with Larry Page, March 25, 2008.

197
Google had a great year in 2007:
January 31, 2008 Google press release found on
Google.com
.

197
Twenty countries:
annual founders’ letter, March 26, 2008.

197
“We’re an engineering company”:
author interview with Sheryl Sandberg, October 7, 2007.

197
“basic principles”:
Eric Schmidt August 21, 2007 keynote address to the Progress and Freedom Foundation dinner available on YouTube.

198
“That’s probably correct”:
author interview with Eric Schmidt, October 9, 2007.

198
“Google if it were a person”:
author interview with Tim Wu, September 20, 2007.

199
$868.6 million in stock in 2007:
Google 10-K filed with the SEC for the fiscal year ended December 31, 2007.

200
“If you want to talk to Larry or Sergey”:
author interview with Megan Smith, April 17, 2008.

200
“Larry is going to take one side”:
author interview with Tim Armstrong, February 28, 2008.

200
Brin and Page were to meet with an engineering team:
GPS meeting, attended by author, October, 9, 2007. The ground rule was that any description of product discussed or engineer names had to be cleared with Google, which it was.

202
“I’d make people describe things in English!”:
author interview with Terry Semel, July 9, 2008.

203
“I hope they try”:
author interview with Sergey Brin, October 11, 2007.

203
“self-imposed, bureaucratic response”:
author interview with Larry Page, March 25, 2008.

203
Page on Moore’s law as management tool:
author interview with Larry Page, March 25, 2008.

204
“a one-trick pony”:
Steve Ballmer interview, Financial Times, June 20, 2008.

204
“Google is extremely good with search”:
author interview with Irwin Gotlieb, February 11, 2008.

204
“‘Where is the new pony?”:
author interview with Tad Smith, April 9, 2008.

204
“I like the trick!”:
author interview with Eric Schmidt, April 16, 2008.

204
“a legitimate question”:
author interview with Elliot Schrage, March 25, 2008.

204
search advertising was slowing:
decline reported by ComScore from
BusinessWeek,
March 10, 2008.

205
it had plunged 40 percent:
Google stock price from the
Wall Street Journal,
March 28, 2008.

205
“Goodbye,
Google”:
Wendy Tanaka,
Forbes.com
, March 26, 2008.

205
“more relevant”:
author interview with Tim Armstrong, February 28, 2008.

205
“The clicks are not what is relevant”:
author interview with Hal Varian, March 27,
2008.

205
“Google INC’s
GO-GO
era”:
Kevin J. Delaney,
Wall Street Journal,
April 18, 2008, and Miguel Helft, New York Times, April 18, 2008.

205
Google hogged three quarters of all U.S. search:
search marketing firm Efficient Frontier, quoted in
BusinessWeek,
May 19, 2008.

205
one of every three videos viewed online:
from ComScore as reported by the Jim Dalrymple, IDG News Service, March 17, 2008.

206
The impact of this new medium:
author interview with Steve Grove of YouTube, April 15, 2008.

206
“they’ll never make money”:
author interview with Irwin Gotlieb, June 2, 2008.

206
“start working on monetizing it”:
author interview with Eric Schmidt, March 26, 2008.

206
“highest priority”:
Eric Schmidt, CNBC interview, April 30, 2008.

207
the iPhone delivered fifty times more search queries:
Google presentation by Deepak Anand, mobile marketing manager, May 2008.

207
“As compared to the internet model”:
Larry Page, October 10, 2007.

207
Google’s mobile quarterback was Andy Rubin:
author interview with Andy Rubin, March 24, 2008.

208
“Since we think we have the most reliable network”:
author interview with Ivan Seidenberg, February 19, 2008.

210
“they’ve provoked the bear”:
author interview with Ivan Seidenberg, February 19, 2008.

210
At Apple board meetings:
author interview with Eric Schmidt, March 26, 2008.

210
“We had the very good fortune”:
tape watched by author of All Hands staff meeting addressed by Eric Schmidt, April 28, 2008.

211
“a planning process”:
author interview with Eric Schmidt, September 12, 2007.

211
It was still talking to cable companies:
author interview with Eric Schmidt, April 16, 2008.

211
if the cable companies could get together they would have “a Google-type ability”:
author interview with Jeff Bewkes, April 10, 2006.

212
“The browser becomes the operating system”:
author interview with Christophe Bisciglia, September 19, 2008.

212
YouTube was silenced for several hours on February 24, 2008 :
Jane Spencer, “How a System Error in Pakistan Shut YouTube,”
Wall Street Journal,
February 26, 2008.

213
In its annual letter to shareholders:
annual Google founders’ letter, March 26, 2008.

213
They pledged to divert:
Dr. Larry Brilliant, 2.0 Conference attended by author in San Francisco, November 5, 2008.

214 “
Google
gets more health questions”:
author interview with Dr. Roni Zieger, March 27, 2008.

214
in a March 2008 speech:
Eric Schmidt speech, March 1, 2008.

214 Brin and Page declaration that Google’s mission is to “Be good,” and their pledge to gift Google Earth to relief organizations and to subsidize solar power from their joint appearance at the Sixth Annual Global Philanthropy Forum, April 11, 2007, and is available on YouTube.

214
“If it were a person”:
founders’ letter, December 31, 2004, Google annual report.

215
“The story of Google today”:
author interview with Danny Sullivan, August 27, 2007.

215
“Google’s become a big company”:
author interview with Paul Buchheit, June 9, 2008.

215
“Google did not invent YouTube”:
author interview with Scott Heiferman, January 25, 2008.

215
Growing too big and losing focus:
author interview with Omid Kordestani, September 12, 2007.

215
“For the last year my biggest worry”:
small press lunch with Eric Schmidt and founders attended by author after annual Google shareholder meeting, May 10, 2007.

216
What to do about massage therapists:
author interview with Eric Schmidt, March 26, 2008.

216
“from time to time”:
author interview with Larry Page, March 25, 2008.

218
Schmidt defends management chaos:
author interview with Eric Schmidt, September 12, 2007.

219
“a genius like Steve”:
author interview with Al Gore, June 10, 2008.

219
“That can be stated as criticism”:
author interview with Eric Schmidt, March 26, 2008.

219
“Peanut Butter Manifesto”:
Brad Garlinghouse memo to Yahoo executives, November 18, 2006, and available on the Web.

221
“I am very disappointed in Eric Schmidt”:
author interview with roger McNamee, April 27, 2008.

221
“Google is in a great position”:
author interview with Marc Andreessen, March 27, 2008.

221
“Google is a precocious company”:
author interview with Tim Wu, September 20, 2007.

222
“I worry about complexity”:
author interview with Sergey Brin, October 10, 2008.

222
“I don’t think I’m worried about advertising pressure”:
author interview with Sergey Brin, March 26, 2008.

222
“He had a vision”:
author interview with Richard Sarnoff, January 16, 2008.

223
three hundred million dollars in company stock:
Miguel Helft,
New York Times,
August 29, 2007.

223
“Sheryl created AdWords”:
author interview with Roger McNamee, April 27, 2008.

223
Google offered her the CFO job :
author interview with Eric Schmidt, March 26, 2008.

223
“Sheryl is a person who balances”:
author interview with Elliot Schrage, March 25, 2008.

224
Facebook had 123 million unique visitors :
Kevin Allison,
Financial Times,
June 23, 2008.

224
half a billion dollars:
Microsoft/Viacom joint press release, December 19, 2007.

224
“in a little shadow boxing”:
author interview with Marc Andreessen, June 9, 2008.

225
“Is Google’s culture great”:
Adam Lashinsky “Google Is No. 1: Search and Enjoy”
Fortune,
January 29, 2007.

226
“controlled chaos”:
author interview with Ram Shriram, June 12, 2008.

226
“I’d prefer ’less structured”‘:
author interview with Sergey Brin, March 26, 2008.

226
“They had to go to another meeting”:
author interview with Al Gore, June 10, 2008.

226
“They had their own method”:
author interview with Barry Diller, March 3, 2009.

227
“There is a pattern in companies”:
author interview with Larry Page, March 25, 2008.