INDEX
Abrams, Jonathan
AdSense
advertising formula
Google charges
mechanism of
revenue sharing
Advertising, traditional
concerns about Google
data collection methods
versus Google methods
Internet, impact on
as marketing companies
online ads, increase in
outlook for future
recession of 2008, impact on
spending on ads, increase in
Advertising by Google. See Google advertising
AdWords
beginning, limitations of
CPC (cost per click), adoption of
keywords, advertiser bidding on
limitations of
upgrading
Aiken, Paul
Airplane test
Allen, Herbert III
All Things Digital Conference
AltaVista
Amazon
and cloud computing
electronic book sales
Anderson, Chris
Andreessen, Marc
and Campbell
on decline of newspapers
on Google
and Netscape
new media ventures of
Android
AOL
Google exit from
powered by Google deals
Apple
Apple/Google board members
and Campbell
Google mobile phone competition
as wave maker
See also
Jobs, Steve; specific products
Armstrong, Michael
Armstrong, Tim
leaves Google
role at Google
Arnold, Stephen E.
Arora, Nikesh
Arrillaga, Laura
Arrington, Michael
Artificial intelligence (AI)
Associated Press
Google deal
growth of
issues with Google
online, revenue compared to print
Association of American Publishers
Astound Cable
Auctions
for AdWords
for IPO stock price
Authors Guild, lawsuit against Google
Ayers, Charlie
BackRub
Baidu
Ballmer, Steve
Barron, Seth
Battelle, John
Bechtolsheim, Andy
as Google billionaire
as investor
role at Google
Behavioral targeting
Berndt, Andy
Berners-Lee, Tim
Bernstein, Leonard
Beta testing
Bewkes, Jeff
Bezos, Jeffrey
Bharat, Krishna
Bianchini, Gina
Bing
Bisciglia, Christophe
Bloomberg, growth of
Bock, Laszlo
Boeing aircraft, purchase by Google
Books/book publishers
Authors Guild lawsuit
Book Search settlement
complaints against Google
decline of industry
Google position
libraries/Google partnership
orphaned books issue
outlook for future
See also
Electronic books
Boorstin, Robert
Borthwick, John
Bouchet, Paul
Bowman, Douglas
Brabazon, Tara
Braddi, Joan
Brain reading
Branson, Richard
Braun, Larry
Braun, Lloyd
Brilliant, Dr. Larry
Brin, Sergey
background information
clarity of purpose
in computer industry
focus at Google
Google, development of
as Google billionaire
on Google contribution to society
limitations of
Parkinson’s gene
personality of
on privacy issue
relationship with Page
at TGIF, example of
title of
Washington visit
wife, Wojcicki, Anne
Bronfman, Edgar M., Jr.
Brown, Bonnie
Brown, Millward
Browsers
Chrome
Google as default search
Google impetus for
Buchheit, Paul
Burning Man
Bush, George W.
Business plan
Cable box
Google data gathering with
wireless replacement for
Cable programming
new media ventures of
outlook for future
revenues,increase in
Cafeteria/free food
Calacanis, Jason
Calhoun, David L.
Campbell, Bill
and Apple
background information
criticism of
and Facebook
negative views of
role at Google
Canoe Ventures
Carr, Nicholas
Cartoon Cavalcade of Comedy
Cashback
Cassidy Singh
CBS, new media ventures of
CBS Interactive
deals of
growth of
and Smith
YouTube deal
CD Club Web Server
Center for Digital Democracy
Chavez, Pablo
Chen, Steve
Cheriton, David
Chernin, Peter
Chester, Jeffrey
Child care
China, censorship, Google compliance with
Christensen, Clayton M.
Clancy, Dan
Clarizio, Lynda
Clear Channel Communications
Cloud computing
applications
features of
and Schmidt
CNET
CBS acquisition of
privacy dispute
Coats, Dan
Commercials, TV. See Television
Comstock, Beth
Content
founders, view of
Google ownership, necessity of
old versus new media view of
OPC (other people’s content), Google use
Conway, Ron
Cookies
Google data gathering
user opt-out option
Copyright
book digitization and Google
monitoring, legal status
See also
Piracy
CPC (cost per click)
adoption of
functions of
introduced to Google
CPM (cost per thousand)
Craigslist
impact on newspaper ads
Creative Lab
Crovitz. Gordon
Curley, Tom
Cutts, Matt
Data centers
and cloud computing
scope of
Data collection by Google
advertising, use of data for
behavioral targeting
via cable box
and cookies
data as power source
and DoubleClick
privacy concerns. See Privacy
transparent personalization
Daumann, Philippe
Davenport, Thomas H.
Davidson, Alan
Davies, Michael
Delrahim, Makan
Desai, Keval
Design of Everyday Things, The
(Norman)
Desimone, Josef
Digg
Digital Millennium Copyright Act
Diller, Barry
on Google founders
and Google IPO
meets with founders
on new media
new media ventures of
on privacy issue
Disney
CBS deal
streaming on iTunes
Doerr, John
and Campbell
on CEO, need for
as investor
on IPO
and private plane purchase
on recession of 2008,
and Schmidt
Dog care
“Don’t be evil,”
Dot-com collapse
DoubleClick
acquisition, attempts to block
functions of
Google acquisition of
value to Google
Drucker, Peter
Drummond, David
Duplicate detection
Dyson, Esther
EchoStar Technologies
eGroups
Eisner, Michael
Electronic books
Book Search settlement
copyright issues
Google digitization plan
Kindle
publisher resistance to
sale, increase in
Electronic Privacy Information Center
Employees. See Google employees
Encyclopedia, Knol
Engineers. See Google engineers
Epic2014
Epix
Eun, David
Eustace, Alan
Excite
Facebook
employee perks
Google concerns about
Google as facilitator of
versus MySpace
Sandberg at
Fager, Jeff
Fallows, James
Fanning, Shawn
Federal government
Brin, Washington visit
child porn queries case
and DoubleClick deal
Google/Yahoo alliance blocked
Microsoft monopoly charges
Obama administration and Google
Washington office as mediator
Filo, David.
See also
Google
FIOS
Fortune,
Google ranking
Fox, Nick
Free services
and alternative money schemes
and Google
versus payment-based
FriendFeed
Froogle
Gates, Bill
and cable companies
and changing technology
on competitive threat
on creative capitalism