Googled (53 page)

66
five billion songs:
Apple press release, June 2008.

66
ten million entries:
Google search of Wikipedia.

67
Don’t settle:
Larry Page speech at Stanford University, May 1, 2002, available via a link on Page’s Wikipedia page.

67
“the real turning point”:
author interview with Craig Silverstein, April 14, 2008.

67
one senior engineer “had 130 direct reports”:
author interview with Eric Schmidt, April 16, 2008.

67
Doerr ... thought his friend Eric Schmidt might be a perfect fit:
author interview with John Doerr, September 18, 2008.

67
Brin had called Schmidt:
author interview with Eric Schmidt, April 16, 2008, and June 11, 2008.

68
“They started going at it”:
author interview with Eric Schmidt, October 9, 2007.

68
Schmidt was born:
author interview with Eric Schmidt, June 11, 2008.

70
Schmidt was paid
a
salary of $250,000:
Google’s Form S-1 IPO Registration, August 18, 2004.

70
The “three of them must agree”:
author interview with Eric Schmidt, October 9, 2007.

70
“Eric doesn’t have a huge ego”:
Stewart Alsop, quoted in
Search,
John Battelle.

70
“I think it’s inappropriate to comment”:
author interview with Eric Schmidt, October 9, 2007.

70
Instead of wearing:
author interview with Eric Schmidt, October 9, 2007.

71
“They became office mates”:
author interview with Rajeev Motwani, October 12, 2007.

71
“He found a way”:
author interview with Omid Kordestani, April 14, 2008.

71
“had outgrown its usefulness”:
author interview with Craig Silverstein, September 17, 2007.

71
“Larry is shy ... Sergey did all the talking”:
author interview with Eric Schmidt, October 9, 2007.

72
“In exchange for sitting down with me”:
Search,
John Battelle.

72
Schmidt became Google’s “catcher”:
author interview with Eric Schmidt, October 9, 2007.

72
“I don’t know what a catcher does”:
author interview with Sergey Brin, September 18, 2008.

72
“He made us better understand”:
author interview with Marissa Mayer, November 4, 2008.

73
“I’ll call you Monday morning”:
author interview with Eric Schmidt, October 9, 2007.

73
He kept Page and Brin “focused”:
author interview with Paul Buchheit, June 9, 2008.

73
Semel’s arrival aroused the righteous anger:
Richard Siklos, “When Terry Met Jerry Yahoo,”
New York Times,
January 29, 2006.

73
“Terry brought two things”:
author interview with Bobby Kotick, August 17, 2008.

74
“Semel did not know”:
author interview with Ron Conway March 25, 2008.

74
“Help me with something” ... “they did not want to sell”:
author interview with Terry Semel, July 10, 2008; confirmed by author interview with Eric Schmidt, March 26, 2008.

75
“Don’t be evil” :
author interviews with Paul Buchheit, June 9, 2008, and David Krane, November 3, 2008;
Search,
John Battelle.

75
“Do you think Hitler thought he was evil?”:
author interview with Andy Grove, August 20, 2007.

76
“Most people who worked with me”:
author interview with Eric Schmidt, June 11, 2008.

76
“In all the years”:
author interview with John Doerr, September 18, 2008.

76
“He had a slow start”:
author interview with Ram Shriram, September 16, 2008.

77
a superb 2008 Fortune magazine piece:
Jennifer Reingold,
Fortune,
July 21, 2008.

77
Doerr discusses Campbell:
author interview with John Doerr, September 18, 2008.

78 a rare 2007 interview:
Lenny T. Mendonca and Kevin D. Sneader, “Coaching Innovation: An Interview with Intuit’s Bill Campbell,”
McKinsey Quarterly,
2007.

78
“Bill’s contribution”:
author interview with Michael Moritz, August 23, 2007.

78
“were both impatient”:
author interview with Ram Shriram, September 16, 2008.

79
“I would sit with Larry”:
author interview with Bill Campbell, March 26, 2008.

79
“Sometimes when you are in a big and complex organization”:
author interview with Bill Campbell, March 26, 2008.

79
Likens Campbell to “a shrink” and “Bill took me under his wing”:
author interview with Eric Schmidt, October 8, 2007.

79
“he has the unique ability”:
author interview with Larry Page, March 25, 2008.

79
“especially high EQ”:
author interviews with Sergey Brin, September 18, 2008, and March 26, 2008.

80
“He’s closer to us than the board”:
author interview with David Krane, April 18, 2008.

80
management “is a maratbon”:
author interview with Larry Page, March 25, 2008.

80
“This isfamily forme
...
changing the world”:
author interview with Bill Campbell, October 8, 2007.

81
To better understand Bill Campbell
Jr.:
author interview with Bill Campbell, March 26, 2008.

81
“I really felt like I committed”:
author interviews with Bill Campbell, June 11, 2008, September 16, 2008, and November 6, 2008, where he discusses his philosophy and biography.

83
Although Jobs ... Scully changed his mind:
Jennfier Reingold interview with John Scully in
Fortune,
July 21, 2008.

84
“He’s been incredibly important in the valley”:
author interview with Marc Andreessen, September 15, 2008.

85
one of Schmidt’s initial targets ... “all things take care of themselves”:
author interviews with Sheryl Sandberg, September 10, 2007, and September 18, 2008.

87
“Before Sheryl arrived”:
author interview with Mary Meeker, January 23, 2009.

87
Advertising ... had not been viewed “as a priority”:
author interview with Eric Schmidt, October 9, 2007.

87
offered five million dollars:
author interview with Matt Cutts, August 20, 2007.

88
“Google was really trying”:
author interview with Benjamin A. Schachter, February 15, 2008.

88
the effort at Sandberg was now working on:
author interview with Sheryl Sandberg, October 11, 2007.

88
What Google was quietly exploring ... monitorthe results online:
author interviews with Salar Kamangar, March 27, 2008; Marissa Mayer, March 25, 2008; Susan Wojcicki, April 16, 2008; Hal Varian, March 27, 2008; and Sheryl Sandberg, September 18, 2008.

90
Israeli entrepreneur Yossi Vardi :
author interview with Sergey Brin, September 18, 2008; Brin interview,
Haaretz.com
, June 2, 2008.

90
“AdWords is brilliant”:
author interview with Nathan Myhrvold, March 28, 2008.

91
The effort was led and architected by Susan Wojcicki:
author interview with Susan Wojcicki, April 16, 2008.

91
“basically turned the Web into a giant Google billboard”:
Danny Sullivan, quoted by Jefferson Graham, “The House That Helped Build Google,”
USA Today,
July 5, 2007.

9I
“He and an engineer” ... “You see why I work with these people”:
author interview with Eric Schmidt, September 12, 2007.

91
a marketing budget of two hundred thousand dollars:
author interview with Susan Wojcicki, April 16, 2008.

92
“probably was an accident”:
Larry Page lecture at Stanford University May 1, 2002.

92
“It changed the way content providers think”:
author interview with Susan Wojcicki, April 16, 2008.

92
$7 million:
Google’s Form S-1 filed with the SEC, August 18, 2004.

92
“Now we could fund”:
author interview with Urs Hölzle, September 10, 2007.

94
“Google would be a defining company”:
author interview with Eric Schmidt, September 17, 2007.

94 “If we solve search”:
Larry Page speech to Stanford University’s 2002 class, available via a link on Page’s Wikipedia page.

95
“No one knew who Google was”:
author interview with Lynda Clarizio, June 4, 2008.

95
“I want us to bid to win”:
author interview with Susan Wojcicki, April 16, 2008.

95
“We could have gone bankrupt”:
author interview with Sergey Brin, September 18, 2008.

95
“Overture offered more money”:
author interview with Robert Pittman, February 29, 2008.

95
“Every time you did a search”:
author interview with Nick Grouf, February 15, 2008.

95
“affected how we thought”:
author interview with Tim Armstrong, February 28, 2008.

95
“What are you going to do”:
author interview with Eric Schmidt, September 17, 2007.

96
a “super librarian”:
Larry Page speech at a press lunch prior to Google’s annual shareholder meeting, attended by author, May 10, 2007.

96
“We call up Al Gore” :
author interview with Eric Schmidt, September 17, 2007.

96
“I
sampled college students”:
author interview with Dan Clancy and Adam Smith, September 11, 2007.

96
“If we had done
that”:
author interview with Sergey Brin, March 26, 2008.

97
“We overlap a lot”:
author interview with Sergey Brin, October 11, 2007.

97
“He is also a principal proponent”:
author interview with Laszlo Bock, March 24, 2008.

97
“on the user end experience”:
author interview with Bill Campbell, October 8, 2007.

97
“brings more of an operational focus”:
author interview with Craig Silverstein, September 17, 2007.

97
“We’re pretty lucky”:
author interview with Sergey Brin, October 11, 2007.

97
“What both bring”:
author interview with Nick Fox, September 11, 2007.

98
Brin was introduced ... “She was a clear hire”:
author interview with David Drummond, March 25, 2008, and with Sergey Brin, March 26, 2008.

98
“Amid the surreal oddity of it”:
e-mail exchange between the author and Alissa Lee, March 20, 2009.

98
buying a Boeing 767:
author interview with John Doerr, September 18, 2008.

100
“huge debate over Gmail”:
author interview with Terry Winograd, September 25, 2007.

100
“an unprecedented invasion says Electronic Privacy group” :
ZDNet, May 4, 2004.

100
“broaden horizons”:
author interview with Krishna Bharat, September 12, 2007.

101
“making copies and taking pieces”:
author interview with Jim Kennedy February 21, 2008.

101
“there is nothing naïve about these guys”:
author interview with the AP’s Tom Curley February 21, 2008.

102.
“This is a company”:
author interview with Eric Schmidt, March 26, 2008.

102.
“Google is driven by engineers”:
author interview with Gordon Crovitz, April 27, 2007.

102
“Larry and Sergey didn’t like management”:
author interview with Eric Schmidt, April 16, 2008.

103
“The biggest milestone”:
author interview with John Doerr, September 18, 2008.

104
Google’s employee roster:
IPO filing, August 2004.

104
Its
new campus:
Google form 10-K, filed with the SEC for end of fiscal 2007.