The Audacity of Hops: The History of America's Craft Beer Revolution (78 page)

Ricksform, Charles,
98

River City Brewing Company,
97
,
118

Robert Mondavi Corporation,
212

Rock Bottom Restaurant and Brewery,
199–200
,
201
,
209
,
293n

Rogue River Brewing Company,
162

Roland, Meg,
161

Roosevelt, Teddy,
6

Roper, Martin,
340

Royko, Mike,
35

Russell, Don,
190
,
191–92
,
253–54
,
327–28

Russian River Brewing Company,
301–2
,
330–31

Saaz hops,
134

Saccani, Don,
26–27
,
35
,
222

Saint Arnold Brewing Company,
302–3

Salone del Gusto,
xiii
,
309
,
310
,
310–11
,
332

Samuel Adams Boston Lager

advertising,
239

awards,
153
,
169

contract brewing production,
139
,
246–47
,
248–49

marketing and distribution, early,
116–18
,
121

slogans as official trademarks,
241

Samuel Adams Brewhouse,
161

Samuel Adams Cranberry Lambic,
240–41

Samuel Smith's Nut Brown Ale,
129

San Andreas Malts,
57

San Diego Brewing Company,
255

San Francisco Chronicle
,
19

Saranac,
169

Saranac Amber Lager,
169

Sasquatch Ale,
161

Saunders, Lucy,
190
,
309

SAVOR,
313

Scahill, John,
100

Schelldorf, Tom,
200

Schermerhorn, Candy,
309

Schinkel, Otto, Jr.,
7

Schlitz,
8
,
26
,
28
,
29
,
30
,
35
,
197

Schlueter, Jim,
97
,
118

Schultz, Jeff,
162

Schwarzenegger, Arnold,
167
,
236

Secret Life of Beer, The
(Eames),
190

Segal, George,
37–38

Segal, John,
37
,
38

Senate Bill 3722,
85

“Sensory Evaluation of Beer, A” (class),
257

serving temperatures,
91–92
,
96
,
122

shakeout,
265–67
,
275
,
277–78
,
283
,
339

Shangy's,
191

Shields Brewing,
257

Shiner Bock,
220

Shipman, Paul,
100
,
136
,
209
,
240
,
328

Shipyard Brewing Company,
177–79
,
220–21
,
277
,
328

Shmaltz Brewing Company,
290–92
,
339

Shoals Pale Ale,
210

Siebel, Bill and Ron,
164

Siebel Institute of Technology,
23
,
164
,
177
,
317

Sieben's River North Brewery,
164

Sierra Nevada Bigfoot Barleywine,
182

Sierra Nevada Brewing Company

anniversary and specialty beers,
335

awards,
103

beer website reviews of,
281–82

brewpubs of,
162–63
,
198

distribution challenges,
86
,
224

Dresler with brew kettles at,
78

founding history,
72
,
76
,
77–79

growth,
162–63
,
292–93

management and survival,
267

media coverage,
163

partnership dissolution,
328

planning and development,
69
,
70
,
72
,
74–79

production statistics,
128
,
225
,
294

recipe testing,
79

second brewery location,
339–40

Sierra Nevada Pale Ale,
79
,
86
,
91
,
124
,
174
,
291

Signorotti Farm,
64

Silva, Mark and Darci,
283–84

Singleton, Vernon,
23

Slesar, Steve and Joe,
241

Slosberg, Pete

on awards and success,
185

background,
111–13

beer can collections,
113
,
129

book by,
331n

breweries of (
see
Pete's Brewing Company)

as brewing adviser,
290

homebrewing of,
112–13

Koch, Jim, relationship,
240

Owades funeral attendance,
342

with Pete's Wicked Ale,
130

postbrewery career,
270
,
271
,
343

in television commercials,
183–84

Slow Food movement,
149–50
,
165–68
,
288–89
,
309–11
,
310
,
332

Smart, Jerry,
110

Smuttynose Brewing Company,
210

Snyder, David,
269

social networking,
322

Sonoma Mountain Brewery,
301

South African Breweries,
297

Spinnakers Gastro Brewpub and Guesthouses,
136

Spoetzl Brewery,
219–20
,
270

Sports Illustrated
,
285

Spuds MacKenzie (dog),
252

Squire, Richard,
223

Star-Spangled Beer
(Erickson),
189

Steadman, Ralph,
178

steam beer, overview,
5
,
19
,
231

Steel Rail Extra Pale Ale,
282

Steese, Lawrence,
9
,
24

Stella Artois,
271
,
337

Stern, Suzy,
45
,
49–50
,
52
,
64
,
75
,
87

Stevens Point Beverage Company,
35

stock investments, publicly traded,
208–16
,
218–19
,
265
,
268–69

Stoddard, Bob,
127
,
129
,
130

Stone Brewing Company,
254–61
,
259
,
267
,
340

Stone IPA,
259

Stone Pale Ale,
259

Stranahan, George,
178

Strasser, Rob,
162

Strauss, Karl,
256

Stroh, Peter,
63

Stroh's Brewery

beer festival attendance,
92

contract brewing with,
239
,
247
,
250

craft beer canning at,
306

craft beer competition,
101
,
168
,
239

marketing,
252n

in North Carolina,
142

Stuart, Peter Maxwell,
138–39

Studies on Fermentation
(Pasteur),
27

Stutrud, Mark,
140
,
144

Summer Brew,
306
,
308n

Tap and Growler,
164

Tasley, Craig,
171

Taste-Tempting Recipes and Creative Ideas for Matching Beer & Food
(Saunders),
309

tax laws,
63
,
249
,
264
,
278–79
,
292–93
,
332–33

Tecate,
255–56

television

advertising campaigns on,
183–84
,
253

beer-focused programs,
159–60
,
161
,
164–65
,
187
,
331

as consumption influence,
xv
,
26

on contract brewing and false advertising,
245–51

taste-testing news segments,
154–55

Telischak, Bob,
60

Texas beer history,
303

Thomas, Andy,
101

Thomas Kemper Brewery,
101
,
136
,
212

Thompson, Hunter S.,
178

Thousand Oaks Brewing Company,
98

Three Dollar Dewey's,
190

Timothy Taylor,
36
,
37

tourism,
295–96

trademarks,
241

Traquair brewery,
139

Treatise on Lager Beers, A
(Eckhardt),
16
,
20–21
,
33
,
58
,
67

Triple Rock Brewery,
198
,
285

Tuborg,
16
,
17
,
32

Tucker, Joe,
285

Tupper, Bob,
120
,
121

21st Amendment (brewpub),
285
,
296

Twenty-First Amendment,
7

Twenty-First Amendment Enforcement Act,
222

Twitter,
322

“tyranny of fast growth,”
175
,
199
,
237
,
259

UB Group,
218–19
,
341

“Ultimate Beer Run” (Russell),
191–92

United States Brewers' Association (USBA),
62
,
65
,
66
,
278

University of California, Davis,
21–23

Unsafe at Any Speed
(Nader),
34

urban development,
264
,
295–96

Utica Club,
157
,
168

Van Munching, Philip,
155

Van Til, Andrew,
319

Victory Brewing Company,
178

Villa, Keith,
207

Vineyard, Nancy,
103n

Wagner, Brock,
303
,
313

Wagner, Steve,
257–60
,
259
,
320
,
331

Walker, David,
301

Walker, Rob,
30

Wall Street Journal
,
222

Walnut Brewery and Restaurant,
199

Ware, Jeffrey,
161
,
168

Ware, Rudolph “Stick,”
73
,
74
,
110

Warner, Jerry,
301–2

Washington, George,
109

Washington Post
,
66
,
121–22
,
123
,
309

Waters, Alice,
41–42

Waters, John,
257

websites,
192–94
,
281–88
,
318–19
,
322
,
330

Weeping Radish Farm Brewery,
141–42
,
142
,
296
,
338

Weinberg, Bob,
77
,
205
,
211

Weinhard, Frederic,
17

Weinhard, Henry,
17–18

Weinhard, William,
17

Weissman, George,
28
,
29
,
31

West Coast style,
174
,
283
,
300

What's On Tap
,
189

White House,
xiv
,
152
,
153
,
333

Widmer Brothers Brewing (Kurt and Rob Widmer),
100
,
118
,
136
,
219
,
328

Willamette Valley Brewing Company (
renamed
Nor'wester Brewing Company),
212
,
218
,
291

Willamette Valley Vineyards,
212

William and Scott Company,
245

William Penn,
177

Wilson, Mark,
141

Wiltshire Brewing Company,
218

Wine Art of Oregon,
18

wine industry,
72
,
212
,
301

wine making, compared to brewing,
51
,
112

Winter Warmer,
96

Witty, Mark,
228

Wm. S. Newman Brewing Company,
96
,
97
,
102
,
115
,
126

Woodell, Bob,
162

World Beer Cup,
279–80
,
281
,
313

World Beer Festival,
313

World Guide to Beer, The
(Jackson),
46–49
,
47
,
75
,
90
,
271
,
311

Wort Processors,
135

Wrigley, Richard,
109
,
135
,
228

Wynkoop Brewing Company,
198–99
,
272

Yakima Brewing and Malting Company,
85
,
108
,
125
,
128
,
270
,
339

Youngquist, Mark,
199

Zavatone, Otto,
73
,
74
,
102

Zeisler, Karl F.,
60–61
,
62

Zimmerman, Jane,
42
,
45
,
64
,
74

Zimmermann, Chuck,
38

Zislis, Michael and David,
257