As far as the LLL is concerned, all mothers should be able to breast-feed. There are no naturally insurmountable difficulties, physical or psychological. There is no such thing as maternal ambivalence and women who balk at submitting are simply reckless or bad. Although the LLL has toned down its mission in certain countries, like France, to make it more palatable, the credo has nonetheless gained ground over the last twenty years, thanks to some unexpected supporters.
A Far-Reaching Political Strategy
Since its creation, the La Leche League has been adept at forming alliances with other movements that do not necessarily share all its claims. It has even succeeded in passing itself off as a progressive force. These alliances have extended the league's influence far beyond the traditional suburban women who were its original followers and has allowed it to give the impression that its message is universal and applies to all women.
In the 1960s, the league joined forces with the counterculture movement advocating a return to nature. According to historian Lynn Y. Weiner, “League founders believed that the âhippie movement' aided in the popularization of the league ⦠because their rebellion against the establishment included the medical establishment.”
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But tensions emerged in the 1970s when militants asked the league to take a stand on sensitive questions like family planning, ecological politics, and abortion. The league stubbornly refused, arguing that its message of good motherhood through breast-feeding should not be diluted with other causes, which would cause it to lose followers.
A more profitable alliance was formed with those parts of the medical community that supported new birthing techniques and the theory of bonding and rejected the medicalization of motherhood. In 1968, the
Journal of Paediatrics
published “A Salute to the Leche League International,”
wishing it well. In 1974, the American Medical Association accredited the league to provide continuing medical education, and T. Berry Brazelton, the baby guru, was one of its closest allies. In 1997, it received the supreme sanction: the American Academy of Pediatrics recommended breast-feeding for at least the first twelve months of a baby's life. The league had won the support of the full American medical fraternity.
Finally, by presenting themselves from the outset as feminists, militantly fighting for women's right to control their bodies, the LLL made common cause with the new movement of maternalist feminists. Both groups opposed intrusive medical intervention in maternity wards, and both advocated natural childbirth and breast-feeding. Even though there were disagreements, particularly over abortion and working mothers, the two groups shared a core vision of women as being “by nature” more in tune with the needs of others, more social and peaceable than men. In their view, maternalism was a liberating form of humanism. On basic questions, then, the league identified closely with the feminist ethics of care.
In addition to its policy of forming alliances, the league managed to adapt its views without losing sight of its first principles. By advising the use of breast pumps, it maintained a connection to the increasing number of women working outside the home. Through flexibility and compromise, an organization that looked like a sect in its early days succeeded in turning itself into a powerful network of national significance.
An ideology convinced of its contribution to the good of mankind does not stop at its own borders. The league set up branches in Quebec in 1960, France in 1973, and Switzerland in 1981. Today it has a presence in almost sixty countries. Princess Grace of Monaco was one of the first public figures to support the league and promote it across Europe in the early 1970s. Having identified the causes of decline in breast-feeding (lack of information and support for mothers; opposition by hospitals and health professionals; and aggressive marketing of milk substitutes, bottles, and pacifiers), league branches in different countries formed a common plan of attack.
The first enemy to tackle was the formula industry, which had expanded its won market share throughout the 1960s and 1970s. The league scored a decisive victory when the disastrous effects of using formula in poor countries were exposed. Unsafe water, poor hygiene, and high temperatures turned formula into a killer potion.
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When the World Health Organization and UNICEF investigated the problem, the league gained unexpected support. As early as October 1979, the league sent representatives to Geneva for a joint colloquium of the WHO and UNICEF, which concluded that breast-feeding was a vital activity. Two years later, the league secured the status of consultant to UNICEF and worked to make breast-feeding a global health issue.
What is noteworthy is how the recommendation to mothers in developing countries to breast-feed was extended to the rest of the world, and how it became increasingly dictatorial
and restrictive. In line with the goals of the league and its medical supporters, major international organizations began to highlight the damaging effects of formula in industrialized countries. Unquestioningly accepting the claims of inferior health in bottle-fed children, advocates failed to differentiate between the general health of a baby born in the Sudan and one born in Paris. Down with formula!
In 1981, 118 member states of the WHO passed a resolution to restrict the marketing of breast-milk substitutes. It was recommended that advertising and the distribution of free samples be banned, and that any information about formula feeding mention that breast-feeding was better for the baby and include warnings about the risks and costs of using formula.
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As Dr. Viviane Antony-Nebout pointed out: “Having been a subject of interest to doctors and industrial corporations, baby food moved into the realm of diplomats and UN committees.” The worldwide goal stipulated exclusive breast-feeding for the first six months (no additional water, fruit juice or herbal infusions) and supplemented breast-feeding until at least the age of two.
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Faced with the inertia of some countries, such as France, international organizations called for more robust action. They turned to the United Nations Convention on the Rights of the Child (adopted on November 20, 1989), particularly Article 24,
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and asked each government to establish legislative, judicial, and administrative measures to support breast-feeding. On August 1, 1990, thirty governments, along
with the WHO, UNICEF, and various non-government organizations, signed the Innocenti Declaration, which reaffirmed the WHO's ideal length of time to breast-feed. Among the proposals to achieve this ideal was the appointment in each country of a national breast-feeding coordinator and committee; a directive that all maternity wards follow the WHO/UNICEF's recommendations
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for successful breast-feeding; implementation of the international code for the marketing of breast-milk substitutes; and protection of working mothers' rights to breast-feed their children.
A year later,
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the WHO and UNICEF launched the Baby-Friendly Hospital Initiative: hospitals and maternity wards that instituted specific Innocenti recommendations would receive an internationally recognized “Baby Friendly” designation. Since then, global organizations and associations have put continuous pressure on governments to implement the WHO/UNICEF directives. For its part, the EU twice (in 2004 and 2008) set up programs to promote and facilitate breast-feeding both politically and financially. The aim was to inform the public about breast-feeding and train health professionals to encourage mothers in the practice, and also to assess and monitor the nursing success rate.
There is no denying that the La Leche League has won the ideological battle.
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With the support of major international organizations, the league succeeded in convincing politicians and institutions of the superior benefits of breast-feeding. But for all that, have mothers themselves been convinced to
breast-feed exclusively for six months and then continue with supplemented breast-feeding until the child is two?