Read The Rational Animal: How Evolution Made Us Smarter Than We Think Online
Authors: Douglas T. Kenrick,Vladas Griskevicius
Tags: #Business & Economics, #Consumer Behavior, #Economics, #General, #Education, #Decision-Making & Problem Solving, #Psychology, #Cognitive Psychology, #Cognitive Psychology & Cognition, #Social Psychology, #Science, #Life Sciences, #Evolution, #Cognitive Science
Disney, Walt,
51–52
,
59
,
60
,
62
,
72–73
,
208
Divorce,
94
,
133
,
172
,
177
,
178
,
179
Doug E.
Fresh (rapper),
126
Drug companies,
199–201
Durante, Kristina,
13
Econs, people as, view focusing on.
See
Rational economist perspective
Eisner, Michael,
52
,
59
,
60
,
64
,
65
,
72–73
,
208
Ellis, Bruce,
134
Emperor’s Club,
161–162
,
163
,
167
Enemies, knowing your,
204
See also
Parasitism
Entrepreneurism, age of,
125–128
Environment, childhood, influence of, on life history strategy,
134–137
,
138–140
,
140–141
Errors/mistakes
calculated,
88
costly, built-in mechanism to avoid,
79–81
due to bias,
6–7
,
73
,
76
,
78
evolutionary view of,
11
financial,
81–82
,
118–119
fundamentally different types of,
80
logic,
97
,
99
math,
102
,
103
medical,
97
,
98
,
102
perceived as irrational,
4
sexual, avoiding,
166
that are not random, reasons for,
82
ultimate reasons for, perspective providing,
16
,
20
and the way questions are presented,
99
,
103
,
114
,
115
See also
Bias
Evolutionary challenges, the need to solve,
30–32
,
46
,
76
,
93
,
94
,
172
See also
Ultimate reasons
Evolutionary psychologist perspective
contributions to, recognition of,
213–214
of loss aversion,
9–11
of man, as deeply rational, described,
7–9
theory provided by,
16
three lessons from,
209–213
See also specific ideas/concepts of
evolutionary psychologists
Ewing, Patrick,
118
Exploitation
beneficial,
187
,
189
,
203
continuum of,
187–188
,
194
harmful,
187
marketing strategies used in,
190–194
pervasiveness of,
185–186
See also
Parasitism
Fakes, spotting,
204
See also
Parasitism
False consensus bias,
76
False positives,
102
Family businesses
examples of,
51–52
,
72–73
running companies like,
71–72
,
211
,
213
Family model.
See
Home economics
Fast strategy
attitude in, example of,
140
,
141
and conspicuous consumption,
156–157
described,
118–119
,
121
environmental factors leading to,
134–136
,
137
,
138
,
139–140
,
140–141
as a financial investment strategy,
130–131
genetic factor in,
133
high variance of,
137–138
mate-acquisition subself and,
154
,
155
,
156
,
157
and sexual supply and demand,
181
slow strategy versus,
128–129
types of people following,
132–133
unrestricted,
156
,
157
Federal Trade Commission (FTC),
203
Fertility, indicator of,
168
Fessler, Dan,
36
Financial investments
risk aversion and,
45
,
82
smoke detector principle and,
81–82
strategy in, types of, described,
130–131
testosterone levels and,
126
unusual,
129
,
130
Financial mistakes,
81–82
,
118–119
See also
Bankruptcy
;
Debt
;
Exploitation
;
Gambling
Financial prospects, women’s preference for men with,
170–171
,
173
Financial spending
dilemma over,
119
excess, avoiding, by knowing your subselves and evolutionary needs,
205
to fulfill fundamental needs,
189–190
See also
Conspicuous consumption
Fitness
defined,
8
enhancing, decisions leading to,
10
,
20
inclusive,
56–58
Flashy/luxury items, reasons for purchasing.
See
Conspicuous consumption
Fluctuating environments, influence of, on life history strategy,
134–136
,
137
,
139–140
,
141
Followers and leaders,
64
,
65
,
66
Forbes
(magazine),
117
Fortune
(magazine),
71
Fowler, James,
92
Frank, Robert,
38
See also
Affiliation subself
Gambling,
124
,
125–126
,
129
,
139
,
182
See also
Lotteries
Game theory
described,
53–56
,
58
and home economics versus corporate economics,
59
and rules for different subselves,
60–67
,
73
trust and,
69
Gangestad, Steve,
156
Garfield, James,
66
Garrow, David,
24
Gazzaniga, Michael,
25
Genetically modified food, responses to,
75–76
,
85–86
Gerety, Frances,
196
Giancana, Sam,
17
Gigerenzer, Gerd,
103–104
Gil-White, Francisco,
38
Goldstein, Noah,
28
Google,
127
Grady, Sandy,
4
Green products, status associated with,
148
,
149
,
150
,
151
Griskevicius, Vlad,
215
Guttentag, Marcia,
179–180
Harrelson, Woody,
147
Harry Potter series,
215
Harton, Robyn A.,
199
Harvard students,
95–96
,
108–109
Haselton, Martie,
80–81
Hawking, Stephen,
38
Hendrix, Jimi,
138
Henrich, Joe,
38
Henry VIII,
168–169
Hershberger, Scott,
58
Hill, Kim,
36
Hill, Sarah,
176
Home economics
bringing, into market economics,
69–71
versus corporate economics,
59–60
described,
56–58
family businesses and,
51–52
,
71–73
,
211
,
213
lesson about,
211
See also
Kin-care subself
Homicides,
33
,
57
,
123–124
,
134
,
173
,
179
,
180
Hurtado, Magdalena,
36
Hybrid cars, reason for buying, uncovering,
147–149
,
150–151
Immune systems,
83–84
Impulsivity.
See
Fast strategy
Inclusive fitness,
56–58
Inconsistency,
21
,
24
,
25–26
,
29–30
,
48
,
49
,
112–113
Infidelity,
179
Influence
(Cialdini),
196
iPhones,
37
Irrational man.
See
Behavioral economist perspective
Irving, John,
6
Jealousy,
178–179
Jobs, Steve,
61
,
62
,
63–64
,
65
,
91
,
93
,
127
Johnson, Lyndon,
23–24
Jones, Brian,
138
Joplin, Janis,
138
Jordan, Brent,
14
Kahneman, Daniel,
5
,
97
,
111
,
112
,
113
Kelleher, Herb,
71
Kennedy, David,
2
Kennedy, Jackie (Onassis),
155
Kennedy, Joseph “Joe” Patrick, Jr.,
2
,
4
,
7
Kennedy, Joseph “Joe” Patrick, Sr.,
1–2
,
3
,
4
,
7
,
16–17
,
19–20
,
207
Kennedy, Robert,
2
Kenrick, Doug,
215
Khan, Genghis,
66–67
Killeen, Peter,
59
Kin-care subself
activating, and shifting rules of the game,
71
,
72
and compatibility between subselves,
49
described,
41–42
,
212
fulfilling the needs of, spending on,
190
hierarchy of needs and,
43
,
44
mate-acquisition subself versus,
42
meeting needs of, without overspending, example of,
205
parasites of,
199
parenting effort and,
125
and rules of the game,
56–58
,
62
,
70
,
72
and the trust game,
71
voluntarily waking up your,
213
See also specific aspects related to the
kin-care subself
King, Martin Luther, Jr.,
21
,
23–24
,
48
,
49
,
72
,
207–208
Kwiat,
198
Lakshminarayanan, Venkat,
9